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Kano Model Lightning Talk

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Introduction to the Kano Model as delivered to the South Wales Agile Group in November 2016.

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Kano Model Lightning Talk

  1. 1. South Wales Agile Group Kano Model 17 December 2015
  2. 2. Background
  3. 3. History ❖ Professor Noriaki Kano ❖ 1984
  4. 4. The Model
  5. 5. Satisfaction Satisfaction
  6. 6. Presence Satisfaction Presence
  7. 7. Basic Satisfaction Presence Basic
  8. 8. Performance Satisfaction Presence Performance Basic
  9. 9. Attractive Satisfaction Presence Basic Attractive Performance
  10. 10. Indifferent Satisfaction Presence Performance Basic Indifferent Attractive
  11. 11. Decay over Time Satisfaction Presence Performance Basic Indifferent Attractive
  12. 12. Kano Survey
  13. 13. Functional Form 1. I like it 2. I expect it 3. I’m neutral 4. I can tolerate it 5. I dislike it “If you have a free bottle of water in your hotel room, how do you feel?”
  14. 14. Dysfunctional Form 1. I like it 2. I expect it 3. I’m neutral 4. I can tolerate it 5. I dislike it “If you don’t have a free bottle of water in your hotel room, how do you feel?”
  15. 15. Matrix Dysfunctional Like It Expect It Neutral Tolerate Dislike Like It Q A A A P Expect It R I I I B Neutral R I I I B Tolerate R I I I B Dislike R R R R Q Functional
  16. 16. Matrix Dysfunctional Like It Expect It Neutral Tolerate Dislike Like It Q A A A P Expect It R I I I B Neutral R I I I B Tolerate R I I I B Dislike R R R R Q Functional
  17. 17. Matrix Dysfunctional Like It Expect It Neutral Tolerate Dislike Like It Q A A A P Expect It R I I I B Neutral R I I I B Tolerate R I I I B Dislike R R R R Q Functional
  18. 18. Reverse Probably wants the opposite to what we’re offering
  19. 19. Questionnable Probably something wrong with what you’re asking
  20. 20. Analysis B P A I R Q Feature A 10 3 1 5 0 1 20 Feature B 1 8 8 3 0 0 20 Feature C 0 3 0 15 2 0 20
  21. 21. Analysis B P A I R Q Feature A 10 3 1 5 0 1 20 Feature B 1 8 8 3 0 0 20 Feature C 0 3 0 15 2 0 20
  22. 22. Analysis B P A I R Q Feature A 10 3 1 5 0 1 20 Feature B 1 8 8 3 0 0 20 Feature C 0 3 0 15 2 0 20
  23. 23. Analysis B P A I R Q Feature A 10 3 1 5 0 1 20 Feature B 1 8 8 3 0 0 20 Feature C 0 3 0 15 2 0 20
  24. 24. In Practice ❖ Select Feature and Customers ❖ Limit to 20, Tangible Features ❖ Group by Personas ❖ Collect Data ❖ Clear Questions (or Prototypes) ❖ Be Mindful of Phrasing ❖ Test Your Questionnaire! ❖ Analyse ❖ Discrete vs Continuous ❖ Release Planning ❖ Basic, Plus Mix of Attractive and Performance
  25. 25. More Information ❖ Agile Estimating & Planning - Mike Cohn ❖ http://foldingburritos.com/kano-model/

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