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How the digital revolution is changing the way we discover media RSA, London, 11 October 2007 Presentation by David Jennin...
Net,  Blogs & Rock’n’Roll It’s the culture we choose to explore  that makes us who we are
 
 
 
 
 
 
Clever rhyme Guitar solo Intricate arrangement
“ My favourite music is  the music I haven’t yet heard” John Cage
 
 
 
 
 
 
 
“ The earth is seething with incoherent power and unorganised intelligence” John Buchan
 
Not everyone has the same investment in and passion  for discovery
You know you’re a Savant when… you know you could write better questions for the local bar’s pop quiz You know you’re an E...
source: Emap Project Phoenix (2003, 2005) 7% Savants 21% Enthusiasts 32% Casuals 40% Indifferents
source: Horowitz (2006) ‘Creators, Synthesizers and Consumers’ 1% Originators 10% Synthesizers 100% Consumers
source: Rusticus (2006) ‘Creating Brand Advocates Brand advocates Brand  adorers Brand  adopters
If we can make the new methods work, discovery can work for us. And that makes our culture more vibrant.
 
Jennings’ Law:  People make most of their discoveries elsewhere.
Strategies that tap into social dynamics improve your chances  of being discovered.
 
 
 
Rock’n’Roll Spirit Net Platform & processing Blogs Flesh
source: Ross Dawson (2007) www.futureexploration.net
 
Net,  Blogs and Rock’n’Roll Make exciting discoveries  Find new friends  Enrich your tastes Credits Googlezon card (CC): R...
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Net, Blogs and Rock'n'Roll

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Presentation at the RSA "How the digital revolution is changing the way we discover, create and consume media"

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Net, Blogs and Rock'n'Roll

  1. 1. How the digital revolution is changing the way we discover media RSA, London, 11 October 2007 Presentation by David Jennings Author of Net, Blogs and Rock’n’Roll Event details: http://www.rsa.org.uk/events/detail.asp?eventID=2414
  2. 2. Net, Blogs & Rock’n’Roll It’s the culture we choose to explore that makes us who we are
  3. 9. Clever rhyme Guitar solo Intricate arrangement
  4. 10. “ My favourite music is the music I haven’t yet heard” John Cage
  5. 18. “ The earth is seething with incoherent power and unorganised intelligence” John Buchan
  6. 20. Not everyone has the same investment in and passion for discovery
  7. 21. You know you’re a Savant when… you know you could write better questions for the local bar’s pop quiz You know you’re an Enthusiast when… you have a couple of friends who always put you on to the latest cool bands you think it would be unhealthy to be more interested in music than you already are You know you’re a Casual when… you think the frock is almost as important as the song You know you’re an Indifferent when… you hear lots of unfamiliar songs at weddings you seem to listen more to talk radio these days
  8. 22. source: Emap Project Phoenix (2003, 2005) 7% Savants 21% Enthusiasts 32% Casuals 40% Indifferents
  9. 23. source: Horowitz (2006) ‘Creators, Synthesizers and Consumers’ 1% Originators 10% Synthesizers 100% Consumers
  10. 24. source: Rusticus (2006) ‘Creating Brand Advocates Brand advocates Brand adorers Brand adopters
  11. 25. If we can make the new methods work, discovery can work for us. And that makes our culture more vibrant.
  12. 27. Jennings’ Law: People make most of their discoveries elsewhere.
  13. 28. Strategies that tap into social dynamics improve your chances of being discovered.
  14. 32. Rock’n’Roll Spirit Net Platform & processing Blogs Flesh
  15. 33. source: Ross Dawson (2007) www.futureexploration.net
  16. 35. Net, Blogs and Rock’n’Roll Make exciting discoveries Find new friends Enrich your tastes Credits Googlezon card (CC): Robin Sloan/Matt Thompson robinsloan.com/epic Japanese festival photo (CC): Antonis Shen www.flickr.com/people/antonis Scrapbook photo (CC): John Hartnup, www.flickr.com/people/hartnupj Web 2.0 framework (CC): Ross Dawson, www.rossdawsonblog.com

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