Social Conversations


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Managing Social Conversations is a summary of how you can make SMO work for your business

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Social Conversations

  1. 1. Managing your Social Conversations<br />David Duncan<br />
  2. 2. Social Media: Fundamental Principles<br />Users...<br />control their own online experience<br /> <br />influence the experiences of others<br /> <br />expect brands/companies to be accessible, <br />authentic...<br /> <br />Consumers Rule.<br />
  3. 3. Small to Midsize Businesses Say...<br />Social Media has:<br />Generated qualified leads<br />Helped us rise in the search engines<br />Reduced my marketing expenses<br />Helped me close business<br />Generated exposure for my business<br />Resulted in new business partnerships<br />Increased my traffic/subscribers/opt-in list<br />
  4. 4. Managing your Social Conversations<br />Social Media is social not technical<br />Social Marketing starts with observing human behaviour and interacting with online communities<br />It’s not about technology or the tools<br />Technology simply provides the tools to facilitate the conversation<br />Humanise your story by matching it to the culture and the people in the communities you are trying to reach<br />
  5. 5. Conversations<br />Conversations are trackable and are the basic ingredient<br />Blog posts and comments<br />Social network comments <br />Reviews<br />Events and meetings<br />Bookmarks<br />Videos and pictures<br />Tweets<br />News or story aggregation<br />
  6. 6. Why should I bother?<br />The value of Networking<br />Winning by sharing – openness, honesty, transparency<br />Helping one another<br />Do people want to know you?<br />Are you a radiator or a drain?<br />Not caring “what’s in it for you?”<br />Connecting People<br />
  7. 7. Demonstrate capability<br />You get the relationships you deserve<br />Listen and participate<br />Be an expert – find conversations – find key influencers – be honest<br />Do not spam – be proactive<br />Do connect influencers to other influencers<br />Use social bookmarks like delicious to save posts relevant to specific topics, organise content<br />Record and measure conversations<br />
  8. 8. What works <br />Tell your personal story on your profile <br />Join specific targeted groups<br />Create useful content, tips, tricks, tactics<br />Post your content on all groups<br />Follow up on every comment<br />Make friend connections with the respondents<br />Comment on other discussions, be part of the community<br />Invite friends to webinars<br />
  9. 9. Word of Mouth<br />Identify satisfied customers with surveys<br />Collect reviews and testimonials<br />Publish these on shopping or review sites, and social networks like Twitter, Facebook, and blogs<br />Share promotional offers to drive leads<br />Answer questions and boost confidence<br />Track results<br />Answer Questions on LinkedIn to build reputation<br />
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  12. 12. Social Media Action Plan<br />You need a goal<br />Write down three reason you are on the network<br />Determine what actions will support each reason<br />Participate<br />Over 41M on LinkedIn you need to be active<br />Schedule a weekly update session per network<br />Add this to your calendar<br />Improve your profile<br />Learn from others<br />Add targeted keywords and applications<br />
  13. 13. Social Media Action Plan<br />Share information and add value<br />Post two articles or messages a week<br />Answer three questions each week<br />Recommend others as appropriate<br />Build Credibility<br />Try to get recommendations <br />Help others, <br />Join groups and take part<br />
  14. 14. SMO, What is it Good For...?<br />
  15. 15. Services Offered<br />Social Network Profile creation either education or set up on various networks<br />Article and press release submission<br />Content creation services and optimisation<br />Post some of the content pages in summary on social networks and link back<br />Flag the pages on bookmark sites<br />Video optimisation <br />
  16. 16. Any Questions?<br />David Duncan<br /><br />