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iOS 6:The Implications For App Discovery &      App Store Optimization       David Janner, Editor-in-Chief of MAKE APP Mag...
ChartsOverall: Better App Discovery!The overhaul of the Top Charts sections is a good thing for appdiscovery.It is much ea...
Charts
FeaturedOverall: Better App Discovery!The Featured section, similar to the Top Charts, now goes downto the resolution of t...
FeaturedThe Featured section is different when the overall Category is displayed, comparedto subcategories.The Featured sc...
CategoriesRemoved from the App Store in iOS 6
SearchOverall:Bad for app discovery.Good for app click through rate.The search results screen got a makeover with iOS 6, s...
SearchWhat is new here is that the search results card also displays thefirst screenshot from the screenshots section.Deve...
App DisplayOverall:Promotes social sharing.Emphasises screenshots and reviews.The app display is another element that has ...
App DisplayWhat has changed?• Share button. A new share function has appeared, through  which users can email, message, tw...
App DisplayWhat Has Changed?• Ratings and reviews. Within this not much has changed,  however the “ratings and reviews” is...
Implications For DevelopersDevelopers should place more emphasis onthe screenshots, particularly the firstscreenshot, as a...
iOS 6 - The Implications on App Store Optimization and App Discovery
iOS 6 - The Implications on App Store Optimization and App Discovery
iOS 6 - The Implications on App Store Optimization and App Discovery
iOS 6 - The Implications on App Store Optimization and App Discovery
iOS 6 - The Implications on App Store Optimization and App Discovery
iOS 6 - The Implications on App Store Optimization and App Discovery
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iOS 6 - The Implications on App Store Optimization and App Discovery

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On the 19th of August Apple released iOS6, the new version of the operating system. There was much rumour and speculation about iOS 6 prior to lau, some of which was correct, some of which wasn’t. With the coming of iOS6, the App Store, iTunes, iBooks and Podcasts got a much needed make over. The changes that Apple has made to the App Store have important ramifications for app developers and marketers.

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iOS 6 - The Implications on App Store Optimization and App Discovery

  1. 1. iOS 6:The Implications For App Discovery & App Store Optimization David Janner, Editor-in-Chief of MAKE APP Magazine Contact: @iappbusiness
  2. 2. ChartsOverall: Better App Discovery!The overhaul of the Top Charts sections is a good thing for appdiscovery.It is much easier and faster to browse through the charts, with up to 100apps loaded initially into each section of the Top Paid, Free andGrossing sections.The overall display of the apps themselves hasn’t changed much here,if at all.In addition (and very importantly!) the Charts section now goes down tothe resolution of the sub-category.
  3. 3. Charts
  4. 4. FeaturedOverall: Better App Discovery!The Featured section, similar to the Top Charts, now goes downto the resolution of the sub-category as well.The UI aids in discovery of subcategories – for example whenclicking on the “Games” category of Featured apps, a pop-overappears displaying all the sub-categories. Users have to chooseto click on “All Games” in order to display the Featured apps forall games overall.
  5. 5. FeaturedThe Featured section is different when the overall Category is displayed, comparedto subcategories.The Featured screen for the overall category is organized into “News andNoteworthy”, “What’s Hot” and sometimes there appears a third spotlight on aparticular genre of apps.The icons are arranged somewhat differently now, although more icons appear perscreen than before (9 now versus 6 before).The Featured screen of the subcategories include “New”, “What’s Hot” and “Paid”sections.Interestingly, Apple has removed the ratings from the app display in theFeatured section, downplaying the element of social proof here.
  6. 6. CategoriesRemoved from the App Store in iOS 6
  7. 7. SearchOverall:Bad for app discovery.Good for app click through rate.The search results screen got a makeover with iOS 6, seeminglyintegrating a Chomp-style app display.This means that less apps get displayed per page, but each appdisplayed gets more screen real estate.
  8. 8. SearchWhat is new here is that the search results card also displays thefirst screenshot from the screenshots section.Developers with existing apps should review how their listingappears on search and consider updating or changing the firstscreenshot so that it encourages click-throughs.The first screenshot, rather than the icon, is now probably themost important element to encourage click throughs on thesearch results page.
  9. 9. App DisplayOverall:Promotes social sharing.Emphasises screenshots and reviews.The app display is another element that has dramatically changed.Instead of loading a separate screen, the description now appears as apop-over.
  10. 10. App DisplayWhat has changed?• Share button. A new share function has appeared, through which users can email, message, tweet, facebook post or copy the link the app description. This is great and will help promote social app discovery. The messages are all auto- populated with the link to the app.• Details section. This tab now include the screenshots and below this the app description. The fact that Apple has placed the screenshots more prominently strengthens the fact that screenshots are increasingly playing an important part in app marketing. The screenshots can be displayed full screen.
  11. 11. App DisplayWhat Has Changed?• Ratings and reviews. Within this not much has changed, however the “ratings and reviews” is now a tab near the top of the app display, again showing that this is important to both Apple and users.• Related apps. Apple is clearly raising the importance of this section by placing this as a tab near the top of the app display (whereas before this was down the bottom).
  12. 12. Implications For DevelopersDevelopers should place more emphasis onthe screenshots, particularly the firstscreenshot, as a marketing tool.Consider including a “call to action” in yourscreenshots or app description to promotesocial sharing.

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