Learning analytics promises to provide insights that can help improve the quality of learning experiences. Since the late 2000s it has inspired significant investments in time and resources by researchers and institutions to identify and implement successful applications of learning analytics. However, there is limited evidence of successful at scale implementation, somewhat limited empirical research investigating the deployment of learning analytics, and subsequently concerns about the insight that guides the institutional implementation of learning analytics. This paper describes and examines the rationale, implementation and use of a single example of teacher do-it-yourself (DIY) learning analytics to add a different perspective. It identifies three implications and three questions about the institutional implementation of learning analytics that appear to generate interesting research questions for further investigation.