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Snap Happy David Hopes MuseumNext 2012

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Snap Happy: Putting People and Heritage in the Picture Using Augmented Reality. A case study from Stratford-upon-Avon, England, in the commercial application of augmented reality in an outdoor museum app called Eye Shakespeare.

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Snap Happy David Hopes MuseumNext 2012

  1. 1. Snap Happy: Putting People and Heritage in the Picture Using Augmented Reality
  2. 2. Business ModelPartners Activities Value Proposition Customer Customer• Hewlett Packard • 3D model • Unique Photo Relationships Segments• Danwood • Shakespeare Opportunity • Social media • iPhone / iPad • Email list users• Coventry Univ font through • non-visitors• TIC • Training / • Unique souvenir transaction• RSC demos product • 6 language groups Resources TECHNOLOGY + Channels • Range of • Printers HERITAGE • iOS5 interests in / • Staff time • HP e-print affinities to • social media ShakespeareCost Structure Revenue Streams• Freemium: free app, premium product • Print on demand• trial costs for souvenir • Email option• Advertising on ‘lite’ shareable photo • Lite version for sharing (marketing)
  3. 3. David.Hopes@shakespeare.org.uk @hopesdavid

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