1
Radius Networks
At The Museum
2
Have a
personalized
experience with
the art and
exhibits
On the Train
2
Display your
electronic ticket
automatically as
the conductor
approaches
At Home
2
Notify you when
your kids come
home and when
they leave the
house
At Your Hotel
2
Be greeted and
personally
escorted by
your host as you
arrive at your
hotel
Radius Networks
We create new and innovative ways to use mobile device signals for
proximity and presence detection, analy...
Internet of Things
The Internet of Things is about building relationships.
Proximity is the ‘Hello’ of the Internet of Thi...
iBeacon Basics
8
● iBeacons are Bluetooth Smart advertisers
● Transmitters with a range of 25m - 40m
● iBeacon Advertiseme...
Radius Networks Open Technology Stack
Radius Networks 9
iBeacon Developer Tools
Software Libraries, Sample Projects
iBeaco...
CES 2014
Fully operational deployment: gamification of trade show experience
designed to drive traffic to less frequently ...
Verizon Center
Fully operational deployment: in-game seat upgrades, concessions
offers & rewards program redemption
Radius...
Quick Service Mall Restaurant
(Not Blimpie or Wendy’s)
2 sites in testing, 100 site pilot April 2014, 1000 site rollout CY...
Convenience Store Chain
Radius Networks
25 site pilot March 2014, customer visit and dwell time analytics,
offers and prom...
IoT Beacon Scavenger Hunt
Available:
● iOS App Store
● Android Google Play Store
Search For:
Beacon Scavenger Hunt
Start a...
Contacts, Links & Follow-Ups
15
David Helms
Vice President of Business Development
Radius Networks
dhelms@radiusnetworks.c...
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Proximity As A Service

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Presented for the Internet of Things Meetup, Washington DC, March 24, 2014

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Proximity As A Service

  1. 1. 1 Radius Networks
  2. 2. At The Museum 2 Have a personalized experience with the art and exhibits
  3. 3. On the Train 2 Display your electronic ticket automatically as the conductor approaches
  4. 4. At Home 2 Notify you when your kids come home and when they leave the house
  5. 5. At Your Hotel 2 Be greeted and personally escorted by your host as you arrive at your hotel
  6. 6. Radius Networks We create new and innovative ways to use mobile device signals for proximity and presence detection, analytics and event triggering. Radius Networks Mobile Analytics Proximity Engagement 6
  7. 7. Internet of Things The Internet of Things is about building relationships. Proximity is the ‘Hello’ of the Internet of Things revolution. 7
  8. 8. iBeacon Basics 8 ● iBeacons are Bluetooth Smart advertisers ● Transmitters with a range of 25m - 40m ● iBeacon Advertisement includes ○ UUID - 16 bytes - Organizational ID ○ Major - 2 bytes - Group ID ○ Minor - 2 bytes - Unit ID ○ Measured Power - 1 byte ● Proximity zones can be determined by ranging ○ Immediate - Less than 0.5m ○ Near - 0.5 to 3m ○ Far - Greater than 3m but still in region ● Mobile devices detect iBeacons and notify apps of presence, even when in background ● Apps execute procedures or present content based on iBeacon identifier and proximity to iBeacon Enter Region Ranging In Region Exit Region Far Near Immediate
  9. 9. Radius Networks Open Technology Stack Radius Networks 9 iBeacon Developer Tools Software Libraries, Sample Projects iBeacon Scanners, iBeacon Emulators High Performance iBeacons Plus Support for 3rd Party iBeacons Proximity Kit Open Proximity Services Platform & SDKs ● Over 3,000 Developers ● iOS & Android SDKs ● Sample Projects & Source ● Open Support for 3rd Party Beacons MacBeacon ScanBeacon Locate for iOS & Android ● Over 35,000 Downloads ● iOS, Android & OS X Tools ● Open Source Libraries RadBeacon USB Third Party iBeacon Support
  10. 10. CES 2014 Fully operational deployment: gamification of trade show experience designed to drive traffic to less frequently visited exhibition areas Radius Networks `0 "As I wandered the back halls, I was at first dubious that CES' goal made sense. But the more I wandered, I began to be a convert. I realized that I was walking through halls I wouldn't have visited otherwise and wished I could spend more time in." -Daniel Terdiman, CNET CES 2014 iBeacon Scavenger Hunt
  11. 11. Verizon Center Fully operational deployment: in-game seat upgrades, concessions offers & rewards program redemption Radius Networks 11
  12. 12. Quick Service Mall Restaurant (Not Blimpie or Wendy’s) 2 sites in testing, 100 site pilot April 2014, 1000 site rollout CY2014: real- time offers and loyalty program targeting walk-by’s Radius Networks 12
  13. 13. Convenience Store Chain Radius Networks 25 site pilot March 2014, customer visit and dwell time analytics, offers and promotions 13
  14. 14. IoT Beacon Scavenger Hunt Available: ● iOS App Store ● Android Google Play Store Search For: Beacon Scavenger Hunt Start and Enter Code: 00000000 Discover Beacons at Capital One Labs! Radius Networks 14
  15. 15. Contacts, Links & Follow-Ups 15 David Helms Vice President of Business Development Radius Networks dhelms@radiusnetworks.com @davidhelms Radius Networks info@radiusnetworks.com support@radiusnetworks.com @radiusnetworks Proximity Kit Sign up for a free developer account http://ProximityKit.com Developer Tools for iBeacon http://www.radiusnetworks.com/ibeacon-services.html RadBeacon Proximity Beacons http://www.radiusnetworks.com/ibeacon-services.html Sample code and projects http://https://github.com/orgs/RadiusNetworks

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