Vekst i Afrika / Growth in Africa


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Vekst i Afrika / Growth in Africa

  1. 1. Vekst i Afrika Foredrag for ECONnects fagdag ved NTNU.Av David Hansen, spesialrådgiver og leder for samfunnsansvar hos Gambit H+K Strategies 29.03.2012
  2. 2. Our Practice Group on CSR 2 David Hansen Ida Norheim- Andreas Anders Berg- Practice Group Hagtun Almquist Hansen Director Development & Finance, Energy and Humanitarian Pharmaceutical Carbon Affairs Industry and Management Technology Frode Bjerkås Gunvor Cecilie Dahl Anders International Bottheim Health and Grøterud Human Rights + Civil Society, Public Sector Market Corporate volunteerism Management communication Strategy and Campaigns and Sponsoring May Kristin Trude Larstad Silje Mari Mikkelsen Martinsen Haugen Climate issues, Communication Corporate Change Energy + Anthropology Governance Management + Russia and Marketing + and Socially Strategy Latin America Responsible Investments Cathrine Kristine Taugbøl Røsseland Digital Design Fashion & and Marketing + Design Industry Ecological + Ecological Entrepreneurship Entrepreneurship and Marketing and Marketing29.03.2012
  3. 3. Omdømme og bunnlinje 3 NovoNordisk sin erfaring fra 1969-1971 med “enzymhysteri”  Inntektsfall på 50 %, fra 500 – 250 mill. DKK.  400 mistet jobben. NovoNordisk siden 1992. En tankeleder og ledestjerne for strategisk CSR  Milliardbesparelser pga energiprogram  Offshore vind tilsvarende 200 000 husstander2012.03.29
  4. 4. Why? 429.03.2012
  5. 5. Trends 5Mega trends Trends in CSR Individualisation Reporting Democratisation – Standardisation Globalisation – Integration Immediacy of media From projects to core business Transparency From ad hoc to overall strategy From fragmentary to holistic – Being social investors, social entrepreneurs etc. – Visionary companies Multi-stakeholder accountability and dialogue29.03.2012
  6. 6. Samfunnskommunikasjon og ledelse 6 Power of the Public The 5th Chair29.03.2012
  7. 7. Corporate Responsibility 360 ENVIRONMENT* MARKETPLACE* Company/ organization WORKPLACE* COMMUNITIES*Business in the Community (UK)segmentation 29.03.2012
  8. 8. Relevanstest av CSR-initiativ 8Advanced Risk Management Value Led Corporate Culture ESG- Relevance Wanted issues to of CR&S Position handle efforts 29.03.2012
  9. 9. Hvordan? 9 Åpenhet og formidling  Integrert rapportering  Aktive tiltak for å gjøre tilgjengelig og gjøre synlig Dialog Deltakelse Verdiskapning29.03.2012
  10. 10. Posisjonering av tenkning og intitiativ 10innen bærekraft og samfunnsansvar Strategisk Fragmentert Integrert29.03.2012 Ad hoc
  11. 11. AFRICA – AN ECONOMIC LIONVekst i AfrikaGambit H+K Strategiesinsights into an emergingcontinent 29.03.2012
  12. 12. African Consumer: The Future Is Here Positive Outlook
  13. 13. How the world sees Africa
  14. 14. How we see ourselves
  15. 15. Africa - An Economic Lion Africa’s real GDP grew by 4.7% a year on average-twice the pace of its growth in the 1980’s and 90. By 2009 Africa’s collective GDP of $1.6 trillion was roughly equal to Brazil’s or Russia’s. Africans spent $860 billion on goods and services in 2008 which is 35% more than the $635 billion that Indians spent and also slightly more than the $821 billion of consumer expenditures in Russia. If Africa were to maintain its current growth trajectory consumers will buy $1.4 trillion worth of goods and services in 2020 Telecom companies in Africa have added 316 million subscribers since 2000.3/29/2012 | 15
  16. 16. One of the fastest expanding economic region Since 2000, African countries have cut foreign debt from 82 % to 59 % of GDP. Reduced budget deficits from 4.6% of GDP to 1.8% In turn inflation rates dropped from 22% to 8% The continent has abundance of resources 10 % of world’s oil reserves 40 % of it gold ore 80-90 % of its deposits of chromium and platinum group metals In 1980, 28 % of Africans lived in cities. Today 40 % do3/29/2012 | 16
  17. 17. One of the fastest growing consumer markets By 2008, 16 million African households had incomes above 20 000 USD a year – a level that enabled them to buy houses cars, appliances, and branded products Another 27 million households earned 10 000 to 20 000 USD In addition 41 million households reported incomes of 5000 to 10000 USD, the level at which families start spending more than half their income on non food items. By 2020 more than half of Africa’s 244 million households will have an annual incomes of more than 5000 USD- enjoying discretionary spending power3/29/2012 | 17
  19. 19. Aker i Ghana 19 November 2008: Aker awarded a licence to drill for oil off coast of Ghana Contract partners: – GNPC (national oil company of Ghana) 10% – Chemu Power 5% Chemu Power turned out to be owned by persons close to the president: – Charles Mensa: Board director of University of Cape Coast Council, which awarded president honorary PhD degree in law – Nik Amartafeido: President is godfather to his daughter – Both persons appointed to high position by president Government replaced in elections in 2009 Competitor Anadarko complained: – Carrying Ghanaian partner would violate Foreign Corrupt Practices Act Aker licence revoked Did Aker do anything wrong here?29.03.2012
  20. 20. The Coca Cola Way 20 Ensure that local communities benefit Engage local investors Engage the local population  Make sure you are an integral part of the community in which you do business. Don’t get blinded by the challenges. Reality- orientation + Out-of-the-box-thinking Deliver today. Inspire for tomorrow29.03.2012
  21. 21. Tre typer “accountability” 21 Horisontalt Vertikalt Samfunnsmessig (Societal) – Interessenter29.03.2012
  22. 22. MÅ DETALLTID BLI ENFELLE?Norway og BotswanaMye avhenger av institusjoner.Patronage: Democratic accountabilityRent-seeking: Property rights