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HIGHLIGHTS,
INSIGHTS
& SOUNDBITES
From David Halter
@davidhalter
AUSTRALIA 2015
30 STRANGERS
5 DAYS1 HAUNTED LOCATION
WHERE WERE WE? FIND OUT HERE
MONDAY
23.02.15
FOUNDER SHERILYN SHACKELL ON THE
MARKETING ACADEMY’S PURPOSE
“BEING A GOOD LEADER ISN’T JUST ABOUT LEADERSHIP –
IT’S ABOUT...
SHERILYN ON DEFINING A ‘TRUE LEADER’
“TRUE LEADERS TAKE 100% RESPONSIBILITY FOR THEIR
DECISIONS. THEY HAVE AN APPRECIATION...
OSCAR TRIMBOLI, (COACH, AUTHOR, MENTOR, SPEAKER)
ON EFFECTIVE LEADERSHIP
“TAKE TIME TO...
PAUSE
REFLECT
THINK”
OSCAR ON GOAL SETTING
“WRITE THEM DOWN. YOU WILL REACH A NEW LEVEL
OF ACHIEVEMENT WHEN GOALS ARE DECLARED AND DOCUMENTED”
THEN ED ARRIVED WITH
SOME LEADERSHIP GOLD
ED SMITH
EXECUTIVE DIRECTOR, SALES & MARKETING
FOXTEL
SOUNDBITES FROM ED
“YOU’RE NEVER DONE LEARNING”
“ALWAYS BRING YOUR A-GAME. PARK ALL YOUR ISSUES AT THE DOOR”
“MANAGERS HEL...
WE ARE
ALL HERE
YES!
HOPE NOT
OH SHIT
MORE ED GOLD
“AS A LEADER, THINK THROUGH YOUR DECISION FROM EVERY PERSPECTIVE”
“LACKING CONFIDENCE OR HAVING SELF DOUBT IS...
LEADERS HAVE TO BE GOOD STORYTELLERS. WHEN ISSUES ARISE
CHECK THAT THESE BOXES ARE ALL BEING TICKED AND THE
STORY IS CONSI...
ED SMITH ON BEING A PLAYER, NOT A VICTIM
NO MATTER HOW SHITTY YOUR CARDS ARE, PLAY THEM
AND DON’T BE A VICTIM
WORK OUT HOW TO OPERATE AT ‘PEAK PERFORMANCE’
GOOD DIET (LUNCH AT 11AM & 3PM)
EXERCISE
LIFE IS A JUGGLING ACT, MOST OF THE...
WORK OUT HOW TO OPERATE AT ‘PEAK PERFORMANCE’
OPERATE HERE AT ALL TIMES
FEEDBACK - IT’S A GIFT
“I LIKE TO WORK IN A HIGH TRUST ENVIRONMENT”
“IDENTIFY WHERE YOU’RE GETTING YOUR FEEDBACK FROM”
NO ...
SUNITA THEN STRUCK
A CHORD ON LEADERSHIP
& THE ANTI-ADVERTISING
SENTIMENT
SUNITA GLOSTER
CEO
AANA
#SUNITAISFAB
SUNITA’S ON LEADERSHIP
“WHY LIE WHEN THE TRUTH WILL DO”
“MAKE SHIT HAPPEN”
“BE LIKEABLE”
“TRY AND DISTILL EVERYTHING YOU D...
SUNITA’S ON THE ANTI-ADVERTISING SENTIMENT
THE AANA’S PURPOSE: TO BE THE RESPECTED VOICE FOR BRANDS
96% OF ADVERTISERS DO ...
BEN FROM BOW & ARROW
INSPIRED THE
AFTERNOON SHIFT
BEN SLATER
CEO + FOUNDER
BOW & ARROW LONDON
FAIL PROOF INNOVATION
“THE IDEA OF FAIL FASTER’ IS BULLSHIT”
“INNOVATION MUST BE LINKED TO MEASURABLE GROWTH”
INNOVATION IS IN AUSTRALIA’S DNA
BLACK BOX FLIGHT RECORDER
WIFI
GOOGLE MAPS
MEDICAL INNOVATIONS GALORE
CADBURY MARVELOUS C...
BUT IT’S HARD!
98% OF ALL INNOVATION FAILS
IT FALLS DOWN BETWEEN BRIEF AND BALANCE SHEET
FIND A WAY TO BEAT THE ODDS
BEN ON WHY INNOVATION FAILS
1. NO SPONSORSHIP (AT THE VERY TOP)
2. NO PROPER INVESTMENT
3. NO STRATEGIC, CREATIVE OR COMME...
THEN DR ALEX GYANI
NUDGED US TOWARDS
THE END OF DAY 1
ALEX GYANI
BEHAVIOURAL INSIGHTS TEAM
NSW GOVERNMENT
POLICY MAKING IS ABOUT CHANGING BEHAVIOUR
HOW?
1. REGULATION (LAWYERS)
2. INCENTIVES (ECONOMISTS)
3. INFORMATION (MARKETER...
INTRODUCING EAST - A SIMPLE CHECKLIST
[CLICK BELOW TO DOWNLOAD]
EASY
SOCIAL ATTRACTIVE
TIMELY
A FEW SOUNDBITES & SOURCES
“DO A PILOT, THEN A BIGGER ONE, THEN ROLL IT OUT FULLY”
“SMALL NUDGES BASED ON BEHAVIOURAL INSI...
Marketing Academy 2015 Australia - Day 1 of 5
Marketing Academy 2015 Australia - Day 1 of 5
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Marketing Academy 2015 Australia - Day 1 of 5

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The Marketing Academy Australia Leaders Programme is a 9 month development programme for the best emerging leadership talent in Marketing, Media and Advertising.

Somehow, I made the list. The deck above is my notes from 5 days of inspiration, practical ideas and life changing leadership skills. Above all that, I did it all with great people.

Published in: Marketing

Marketing Academy 2015 Australia - Day 1 of 5

  1. 1. HIGHLIGHTS, INSIGHTS & SOUNDBITES From David Halter @davidhalter AUSTRALIA 2015
  2. 2. 30 STRANGERS 5 DAYS1 HAUNTED LOCATION WHERE WERE WE? FIND OUT HERE
  3. 3. MONDAY 23.02.15
  4. 4. FOUNDER SHERILYN SHACKELL ON THE MARKETING ACADEMY’S PURPOSE “BEING A GOOD LEADER ISN’T JUST ABOUT LEADERSHIP – IT’S ABOUT HOW MANY GOOD LEADERS YOU CAN CREATE”
  5. 5. SHERILYN ON DEFINING A ‘TRUE LEADER’ “TRUE LEADERS TAKE 100% RESPONSIBILITY FOR THEIR DECISIONS. THEY HAVE AN APPRECIATION FOR OTHERS. THEY LISTEN. THEY GIVE MORE THAN THEY GET. BUT ABOVE ALL, THEY’RE AUTHENTIC.”
  6. 6. OSCAR TRIMBOLI, (COACH, AUTHOR, MENTOR, SPEAKER) ON EFFECTIVE LEADERSHIP “TAKE TIME TO... PAUSE REFLECT THINK”
  7. 7. OSCAR ON GOAL SETTING “WRITE THEM DOWN. YOU WILL REACH A NEW LEVEL OF ACHIEVEMENT WHEN GOALS ARE DECLARED AND DOCUMENTED”
  8. 8. THEN ED ARRIVED WITH SOME LEADERSHIP GOLD ED SMITH EXECUTIVE DIRECTOR, SALES & MARKETING FOXTEL
  9. 9. SOUNDBITES FROM ED “YOU’RE NEVER DONE LEARNING” “ALWAYS BRING YOUR A-GAME. PARK ALL YOUR ISSUES AT THE DOOR” “MANAGERS HELP PEOPLE BE A LITTLE BIT BETTER. LEADERS TAKE PEOPLE WHERE THEY’VE NEVER BEEN BEFORE” “GET THE RIGHT PEOPLE IN THE RIGHT ROLES”
  10. 10. WE ARE ALL HERE YES! HOPE NOT OH SHIT
  11. 11. MORE ED GOLD “AS A LEADER, THINK THROUGH YOUR DECISION FROM EVERY PERSPECTIVE” “LACKING CONFIDENCE OR HAVING SELF DOUBT IS COMMON TO EVERYONE” “YOUR BEHAVIOUR AND ACTIONS ARE A MEGAPHONE” “CALM CONFIDENCE” “GIVE EVERYONE BACK TO THE UNIVERSE BETTER THAN YOU FOUND THEM” “HELPING SOMEONE BECOME BETTER OFTEN STARTS WITH A DIFFICULT DISCUSSION”
  12. 12. LEADERS HAVE TO BE GOOD STORYTELLERS. WHEN ISSUES ARISE CHECK THAT THESE BOXES ARE ALL BEING TICKED AND THE STORY IS CONSISTENT WHERE ARE WE GOING? WHY ARE WE GOING THERE? ARE PEOPLE’S ROLES CLEAR? ARE WE HAVING REGULAR CHECK-INS? ARE WE ENGAGING IN EFFECTIVE FEEDBACK?
  13. 13. ED SMITH ON BEING A PLAYER, NOT A VICTIM NO MATTER HOW SHITTY YOUR CARDS ARE, PLAY THEM AND DON’T BE A VICTIM
  14. 14. WORK OUT HOW TO OPERATE AT ‘PEAK PERFORMANCE’ GOOD DIET (LUNCH AT 11AM & 3PM) EXERCISE LIFE IS A JUGGLING ACT, MOST OF THE BALLS ARE MADE OF GLASS (FAMILY, HEALTH ETC), ONLY ONE BALL BOUNCES (JOB). IF DROPPED, THE OTHERS BREAK FOR GOOD
  15. 15. WORK OUT HOW TO OPERATE AT ‘PEAK PERFORMANCE’ OPERATE HERE AT ALL TIMES
  16. 16. FEEDBACK - IT’S A GIFT “I LIKE TO WORK IN A HIGH TRUST ENVIRONMENT” “IDENTIFY WHERE YOU’RE GETTING YOUR FEEDBACK FROM” NO ONE’S EVER SAID ‘GEE I WISH YOU’D TOLD ME THAT LATER”
  17. 17. SUNITA THEN STRUCK A CHORD ON LEADERSHIP & THE ANTI-ADVERTISING SENTIMENT SUNITA GLOSTER CEO AANA
  18. 18. #SUNITAISFAB
  19. 19. SUNITA’S ON LEADERSHIP “WHY LIE WHEN THE TRUTH WILL DO” “MAKE SHIT HAPPEN” “BE LIKEABLE” “TRY AND DISTILL EVERYTHING YOU DO AND DEFINE YOUR LEADERSHIP STYLE”
  20. 20. SUNITA’S ON THE ANTI-ADVERTISING SENTIMENT THE AANA’S PURPOSE: TO BE THE RESPECTED VOICE FOR BRANDS 96% OF ADVERTISERS DO THE RIGHT THING ANTI-ADVERTISING IS A REAL THREAT TO OUR BUSINESS, ALL LEADERS NEED TO BE AWARE OF ITS POTENTIAL IMPACTS
  21. 21. BEN FROM BOW & ARROW INSPIRED THE AFTERNOON SHIFT BEN SLATER CEO + FOUNDER BOW & ARROW LONDON
  22. 22. FAIL PROOF INNOVATION “THE IDEA OF FAIL FASTER’ IS BULLSHIT” “INNOVATION MUST BE LINKED TO MEASURABLE GROWTH”
  23. 23. INNOVATION IS IN AUSTRALIA’S DNA BLACK BOX FLIGHT RECORDER WIFI GOOGLE MAPS MEDICAL INNOVATIONS GALORE CADBURY MARVELOUS CREATIONS ‘INNOVATION’ IS IN EVERY MAJOR BRAND’S ANNUAL REPORT
  24. 24. BUT IT’S HARD! 98% OF ALL INNOVATION FAILS IT FALLS DOWN BETWEEN BRIEF AND BALANCE SHEET FIND A WAY TO BEAT THE ODDS
  25. 25. BEN ON WHY INNOVATION FAILS 1. NO SPONSORSHIP (AT THE VERY TOP) 2. NO PROPER INVESTMENT 3. NO STRATEGIC, CREATIVE OR COMMERCIAL PROCESS 4. NO INTERNAL ALIGNMENT 5. THE INNOVATION IS UNFEASIBLE 6. POOR EXECUTION
  26. 26. THEN DR ALEX GYANI NUDGED US TOWARDS THE END OF DAY 1 ALEX GYANI BEHAVIOURAL INSIGHTS TEAM NSW GOVERNMENT
  27. 27. POLICY MAKING IS ABOUT CHANGING BEHAVIOUR HOW? 1. REGULATION (LAWYERS) 2. INCENTIVES (ECONOMISTS) 3. INFORMATION (MARKETERS)
  28. 28. INTRODUCING EAST - A SIMPLE CHECKLIST [CLICK BELOW TO DOWNLOAD] EASY SOCIAL ATTRACTIVE TIMELY
  29. 29. A FEW SOUNDBITES & SOURCES “DO A PILOT, THEN A BIGGER ONE, THEN ROLL IT OUT FULLY” “SMALL NUDGES BASED ON BEHAVIOURAL INSIGHTS, CAN HAVE A HUGE IMPACT” NSW GOVERNMENT BEHAVIOURAL INSIGHTS UK GOVERNMENT BEHAVIOURAL INSIGHTS

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