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TripAdvisor Crowdsourcing

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TripAdvisor Crowdsourcing

  1. 1. Crowdsourcing Analysis<br />Benefits<br />Challenges<br />Levers<br />Attributes<br />People trust other people<br />Malicious comments<br />Critical Mass<br />Trust of peers’ opinions <br />Loudspeaker for consumers<br />Shift of power towards clients<br />Community Manager<br />Explosion of self-expression<br />The earned media<br />Negative comments get more diffusion<br />Buzz monitoring<br />Social Media Strategy<br />

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