Assignment Session 10

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Assignment Session 10

  1. 1. Session 10<br />Case Study: BBVA TúCuentas<br />Online Banking Experience<br />
  2. 2. Case study: BBVA TúCuentas<br />A<br />Context<br />B<br />PFM application<br />C<br />e-Commerce<br />D<br />Channels<br />E<br />Decisions<br />
  3. 3. A<br />Context<br />Strong focus on innovation<br />1<br />Need for differentiation<br />2<br />The next generation of customers<br />3<br />
  4. 4. B<br />Personal Finance Manager<br />Agregación de información.<br />Clasificaciónautomática de dicha información<br />Análisisde finanzas personales<br />Comparación con grupos de referencia<br />Recomendaciónpersonalizada<br />4<br />
  5. 5. B<br />Aggregation<br />
  6. 6. B<br />Categorization<br />
  7. 7. B<br />Analysis<br />
  8. 8. B<br />Comparison<br />
  9. 9. B<br />Recommendations<br />
  10. 10. C<br />e-Commerce<br />
  11. 11. C<br />e-commerce<br />
  12. 12. 12<br />C<br />Online banking<br />
  13. 13. 13<br />D<br />E-Mailing<br />
  14. 14. D<br />Postal mailing<br />14<br />
  15. 15. E<br />Decision<br />Marketing DirectorRahul<br />Online banking manager<br />Carlton<br />New business models mgr.<br />Leo<br />Mobile banking manager<br />Eduardo<br />E-mail marketing manager<br />Filipe<br />Direct marketing manager<br />Borislav<br />15<br />
  16. 16. E<br />Decision<br />Initiative<br />In favor<br />Against<br />Decision<br />Personal Finance Manager<br />Carlton<br />Anne<br />Rahul<br />E-commerce<br />Leo<br />Gonzalo<br />Sussane<br />Mobile version<br />Eduardo<br />E-mail reports<br />Filipe<br />Elena<br />Printed reports<br />Borislav<br />Paul<br />16<br />

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