Social media is modeled to open up a communication channel to ones’ target audience(prospect).With that communication the prospects are enticed to participate in a process that leads to a conversion. The process can move back and forth between two of the three processes until there is a break in communication or a conversion. At that point, we’ll try to start the process again.“Social media marketing (SMM) uses social media portals to positively influence consumers toward a website, company, brand, product, service, or a person.” Barker: Social Media Marketing: A Strategic Approach, 1st Edition
These are not in the order of performance. Each has its own advantages and disadvantages. Facebook is the most recognized social site, while Google+ is part of the #1 site google.com.LinkedIn is geared to be a more professional network for businesses and entrepreneurs but also can be a personal site showing your professional business skills. All three of these are great sites for the social media model from the previous slide.
Using Facebook and other social media sites, your able to communicate with your audience. As with mobile phones and a record number of PC’s in the household, it’s easier then ever to communicate a companies culture. Fans like or follow your social media and share your voice with their friends or colleagues.
As the pictures illustrates there is a plethora of of social sites and the number of Fortune 500 companies using corporate blogs has doubled since 2008. Twitter, you tube and facebook have more than 70% of Fortune 500 companies participating on their platform.
Is it the World that’s your audience? If not, why? Social media brings your target audience to your door, even from around the globe. Show support of your cliental with a full featured Social Media Campaign, building through social communication a sponsorship of what they like in you. Building branding and trust.
Social media marketing is constantly changing and becoming more popular. Whether gaining skills by utilizing experience, or obtaining training in the ever-evolving field there is a common denominator for a qualified Social Media Marketer. A good knowledge of computer skills and also the features of each social site make up qualified technical skills.Personal skills are a requirement, having that of the bedside mannered doctor. Good listening skills and humor round it out.
Social Media for Northwest Technologies
SOCIAL MEDIA FOR
David Robbins J
WHAT IS SOCIAL MEDIA?
BEST SOCIAL MEDIA SITES