Facebook Places overview for execs who will never personally use it


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Find out what Facebook places is about--without having to

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Facebook Places overview for execs who will never personally use it

  1. 1. Facebook Places Tatyana Saprykina Mobile Marketing Evangelist @ Brand Anywhere An overview for executives who will never personally use this feature.
  2. 2. What is Places? <ul><li>&quot;Check in&quot; to a nearby place via Facebook on mobile device. </li></ul><ul><li>(in other words...) </li></ul><ul><li>Tell friends where you  are. </li></ul>
  3. 3. Who can use the Places feature? <ul><li>The Places application is available to users in select countries the Facebook app for iPhone, Android, and some models of Blackberry. </li></ul><ul><li>Places will be rolled out more broadly and to other mobile devices and the web in the future.   </li></ul>
  4. 4. Places:  Who  When  Where...
  5. 5. <ul><ul><li>Your &quot;Check in&quot; update will appears on the Place page, your friends' News Feeds and your Wall </li></ul></ul><ul><ul><li>Tag the friends you're with so they can be part of your update. </li></ul></ul>
  6. 6. <ul><ul><li>Connect with friends nearby </li></ul></ul><ul><ul><li>After checking in, tap &quot;Here Now&quot; to see who else is checked in where you are. </li></ul></ul>
  7. 7. <ul><ul><li>Find special offers everywhere with Deals </li></ul></ul><ul><ul><li>Check in to claim a deal  </li></ul></ul><ul><ul><li>Let friends know about it </li></ul></ul>
  8. 8. Deals? When you touch the Place, you can view the &quot; deal .&quot; To claim the deal, check in to the Place.  Source: Fougner, John. Introducing Deals. Facebook Blog. 11.3.2010 < http://www.facebook.com/blog.php?post=446183422130 >
  9. 9. What types of deals can I create? <ul><ul><li>individual </li></ul></ul><ul><ul><li>friend </li></ul></ul><ul><ul><li>loyalty </li></ul></ul><ul><ul><li>charity </li></ul></ul>
  10. 10. Individual Deal <ul><li>Launch a new product </li></ul><ul><li>Get rid of excess inventory </li></ul><ul><li>Offer seasonal incentives </li></ul>For new and existing customers. 
  11. 11. Friend Deal <ul><ul><li>Discounts to groups who check in together </li></ul></ul><ul><ul><li>Up to 8 people per group </li></ul></ul><ul><ul><li>More stories are generated when multiple people check-in. </li></ul></ul>
  12. 12. Loyalty Deal <ul><ul><li>Claimed by customers only after a certain number of check-ins </li></ul></ul><ul><ul><li>Must create a deal that is redeemable after no fewer than two and no more than 20 check-ins </li></ul></ul>
  13. 13. Charity Deal <ul><li>Your business makes a donation to a charity when this deal is claimed </li></ul>
  14. 14. Stake Your Claim! <ul><li>If you are the official representative of your business, please take the following verification steps to claim the Place on Facebook: </li></ul><ul><ul><li>Search for the Place on Facebook you wish to claim as your business. If no Place exists for your business, you can  create a new Place . </li></ul></ul><ul><ul><li>Once you locate the Place for your business, click the &quot;Is this your business?&quot; link at the bottom of the Place. </li></ul></ul><ul><ul><li>Complete the step-by-step verification process to claim your Place. </li></ul></ul>
  15. 15. Benefits for Business <ul><li>Helps locals find your: </li></ul><ul><ul><ul><li>Address </li></ul></ul></ul><ul><ul><ul><li>Phone </li></ul></ul></ul><ul><ul><ul><li>Business Hours </li></ul></ul></ul><ul><ul><ul><li>Pictures </li></ul></ul></ul><ul><li>Hopefully means more sales . </li></ul>