Be the first to like this
Stories are extremely powerful. They can communicate information very efficiently and help us win trust.
But stories are more than just a series of events arranged in some kind of a sequence. The way we tell stories matters. As UX practitioners, we need to be mindful of the choices we make in telling stories. How do we decide what gets included and what's left on the margins? How does the way we share information about our users, and to our users, create meaning in its own right?
These slides are from a talk I gave to the London, Ontario chapter of Ladies that UX on November 27, 2018.