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DSA Membership Meeting Feb 24 09

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Presentation to Digital Signage Association members and prospects at the Digital Signage Expo on February 24, 2009.

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DSA Membership Meeting Feb 24 09

  1. 1. Membership Meeting February 24, 2009
  2. 2. Introductions
  3. 3. Purpose To accelerate the growth and advance the excellence of digital signage deployments worldwide
  4. 4. Objectives 1. To promote the effective uses of digital signage solutions 2. To be the voice of the digital signage industry 3. To inform members of important developments 4. To help user members find solutions to their problems and improve ROI in digital signage solutions 5. To create market awareness of vendor members and provide them with business opportunities, contacts and resources 6. To help members operate their businesses more profitably with growth and diminished risk and cost 7. To increase public acceptance of digital signage solutions
  5. 5. It’s been a busy year… • Developed Operating Rules • Elected first officers • Established LinkedIn Group • Committees established • Speaking opportunities • Publications • Webinars • Strategic partnerships
  6. 6. Membership numbers Jan-08 Jan-09 Change Users 3 86 +83 Vendors 30 101 +71 Network Operators - 9 +9 Integrators/Pro AV - 2 +2 Agencies/Brands - 1 +1 Associates - 5 +5 Individuals 3 34 +31 TOTAL 36 238 +202
  7. 7. Membership growth
  8. 8. *projected/goal
  9. 9. Asia & Pacific - 17 (6%) EMEA - 18 Mex/Carib/C. (8%) & S. America - 8 (3%) US/Canada - 205 (83%)
  10. 10. Publicity
  11. 11. Publicity • 12-page supplement distributed within USA TODAY • 750,000 copies; over 2.3 million readers • Foreword by DSA • Edited by Lyle Bunn • Publication date: March 20
  12. 12. Speaking opportunities
  13. 13. Speakers bureau • Formalizing what we already do informally – connect our members who are willing to speak with organizations seeking speakers, including: • Trade shows • Conferences • Courses • Vertical industry meetings • Webinars • Legislative hearings
  14. 14. Member-submitted content
  15. 15. Member-submitted content 79% by members!
  16. 16. Strategic partnerships & outreach
  17. 17. Sales leads
  18. 18. Publications • Retail Digital Signage ROI: Finding the break- even point • Launched May 12 • Member price: $99 • Non-member price: $199
  19. 19. Publications • Data Security & Privacy • Launched July 8 • Member price: $319 • Non-member price: $399
  20. 20. Publications • Restaurant Digital Signage ROI: Finding the break- even point • Launched Sept. 5 • Member price: $99 • Non-member price: $199
  21. 21. Publications • Digital Signage Software Comparison Guide • Member price: $299 • Non-member price: $399
  22. 22. 2009 goals and plans 1. Conduct at least 2 webinars 2. Launch speakers bureau 3. Publish 4 Deployer Quarterly newsletters 4. Establish 3 research company partnerships 5. Establish User Council 6. Appoint 5 users to Advisory Board 7. Hold 2 advisory board meetings 8. Hold user-only session, membership meeting and reception at DSE 9. Launch new website 10. Have at least 4 active committees 11. Publish 3 additional content best practice documents 12. Add net 6 Vendors & 2 sponsors to Advisory Board 13. Publish major digital signage report 14. Association partner recognition at 15 events
  23. 23. Coming Summer 2009: DSA Web site 2.0
  24. 24. Digital Technology Alliance
  25. 25. • Webinar on Content Best Practices • 860 Registered from 68 Countries • 455 Attendees From 33 Countries • 105 On Demand Viewers (still counting) • 560 TOTAL REACH • Over 500 signed up for DSA newsletter •Thanks to: • Keith Kelsen, MediaTile • Michael Chase – St Joseph/Alchemy •Nancy Radermecher – John Ryan Content Best Practices Committee Report
  26. 26. • What’s next? • Creating 3 Sub-committees for Content Best Practices •Point of Sale •Point of Wait •Point of Transit • New Webinar March - More Depth • New White Paper Focused on Content for Type of Network Delivery June for InfoComm Content Best Practices Committee Report
  27. 27. • What’s next? • Creating 3 Sub-committees for Content Best Practices •Point of Sale •Point of Wait •Point of Transit • New Webinar March - More Depth • New White Paper Focused on Content for Type of Network Delivery June for InfoComm Content Best Practices Committee Report
  28. 28. Questions?
  29. 29. Thank you Please join us next door for a reception

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