Plug collaboration into your business


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Outlining 90:10's processes for delivering rapid-fire co-creation. We bring internal and external communities together to create best-fit solutions to the benefit of all parties. We do this by using the best set of tools humanity has ever had to connect us.
By way of disclosure I am currently MD of 90:10 Ltd and Global Head of Innovation for 90:10 Group (

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  • Plug collaboration into your business

    1. 1. Need Some Help? Let the crowd shape you. Make you a better fit. The Co-Creation Consultancy
    2. 2. <ul><li>We are </li></ul><ul><li>What’s changed </li></ul><ul><li>Our Method </li></ul>
    3. 3. We are.. <ul><li>We are a crowd of researchers, planners, brand strategists, web developers and social media specialists. </li></ul><ul><li>We use methods of co-creation to bring about insight, innovation and action for organisations. </li></ul><ul><li>We make your products, services and communications a better fit for the intended consumer – helping deliver a better business </li></ul>
    4. 4. <ul><li>We are. </li></ul><ul><li>What’s changed </li></ul><ul><li>Our Method </li></ul>
    5. 5. People have always been activists
    6. 6. With opinions With
    7. 7. BUT!
    8. 8. Then: Locally
    9. 9. Now: Globally Connected
    10. 10. They are in control. Friend or Foe.
    11. 11. TV Ads may entertain but do they convince
    12. 12. Age of innocence lost Age of Ad Innocence is lost.. Forever
    13. 13. Campaign Micro-Sites Banners & Ads Space Junk to navigate around
    14. 14. Pull not push The User is the Destination
    15. 15. Feed Me! <ul><li>Getting what I want </li></ul><ul><li>When I want </li></ul><ul><li>Where I want </li></ul><ul><li>How I want </li></ul><ul><li>Result: </li></ul><ul><li>Media Fragmentation. </li></ul>
    16. 16. Culture of Niche Personalisation Diversification Fragmentation The only reach is Long-tail
    17. 17. And now free from the desktop
    18. 18. The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.
    19. 19. So Everything is Beta <ul><li>and Beta is inviting </li></ul>
    20. 20. So invite your greatest asset PEOPLE both Inside & Out Inside to Co-Create
    21. 21. NB: Applied to typical Product & Service Supply Chain <ul><li>Impact to Business </li></ul><ul><li>Cheaper, quicker routes to market </li></ul><ul><li>Greater operational efficiencies </li></ul><ul><li>Direct and unmediated relations with consumers </li></ul><ul><li>Resulting decreased dependencies on 3 rd party mediators (agencies & media owners) </li></ul><ul><li>Less message more action driven </li></ul>
    22. 22. <ul><li>Impact to Market Research </li></ul><ul><li>Answers without questions </li></ul><ul><li>Global real-time data </li></ul><ul><li>Contextual social profiling </li></ul><ul><li>Massive reduction in cost </li></ul><ul><li>Real scale for Qual research </li></ul>Answers More Answers
    23. 23. <ul><li>Impact on Communications </li></ul><ul><li>Less broadcast & eyeballs </li></ul><ul><li>More conversational </li></ul><ul><li>No spin rather open transparency </li></ul><ul><li>Requires engagement </li></ul><ul><li>Requires P2P transmission </li></ul><ul><li>Greater ROI and conversions </li></ul>
    24. 24. This does not mean you give everything over to the mob. No you do still have a role. Create something inviting. Curate their ideas
    25. 25. <ul><li>We are. </li></ul><ul><li>What’s changed. </li></ul><ul><li>Our Method </li></ul>
    26. 26. Attracts more users more ideas, potential new customers Private, Safer, faster; greater control OPEN CLOSED 90:10 Co-Creation Process
    27. 27. Selection <ul><li>Crowd Recruitment: </li></ul><ul><li>Open , shows Brand Affinity </li></ul><ul><li>Responsive , shows Mindset </li></ul><ul><li>Voted , shows Relevancy </li></ul>
    28. 28. An ‘Influential’ to 90:10 is <ul><li>Connected </li></ul><ul><li>Representative </li></ul><ul><li>Constructive </li></ul><ul><li>Respected </li></ul><ul><li>Quoted </li></ul>
    29. 29. Make things for your customers with your customers <ul><li>Looking for a new product? </li></ul><ul><li>Looking for a competitive edge? </li></ul><ul><li>Need to improve your current offering? </li></ul><ul><li>Need to create a brand from scratch? </li></ul><ul><li>Time for a brand refresh? </li></ul>
    30. 30. So what are you waiting for? Contact: Jamie Burke CEO 90:10 Group or David Cushman Head of Innovation [email_address] [email_address]