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Media Transformative   David Cushman   Bauer Consumer Media
 
WE SPEAK you listen
 
<ul><li>Who gets to control production of content now? </li></ul>
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul>
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to...
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to...
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to...
<ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to...
 
I made it myself…
 
EVERYONE   IS AN  ADVERTISER  NOW
It’s all mine, mine, mine!!!* *wish it was yours, yours, yours
 
The outcome relies on 3 things:
The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. </li></ul>
The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. </li></ul>
The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creati...
The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creati...
What if? <ul><li>If </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution  </li></ul>
What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution  </li></...
What  then ? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution  </l...
Triple play <ul><li>Be the thing purchased at the end of the user experience </li></ul><ul><li>Be a discreet element of th...
 
 
 
The disruption has only just begun
 
 
Follow the  widgets :  Find your way
Big thanks! David Cushman Bauer Consumer Media <ul><li>Twitter.com/davidcushman </li></ul><ul><li>FasterFuture.blogspot.co...
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Media Transformative: How widgets close the gap between ad and content

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The presentation I'm giving at http://www.widgetwebexpo on Jun 16-17 2008 in New York.
Considers how widgets offer media a way of understanding their role in the networked world

Published in: Technology, Business
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Media Transformative: How widgets close the gap between ad and content

  1. Media Transformative David Cushman Bauer Consumer Media
  2.  
  3. WE SPEAK you listen
  4.  
  5. <ul><li>Who gets to control production of content now? </li></ul>
  6. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul>
  7. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul>
  8. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul><ul><li>Anyone and everyone </li></ul>
  9. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control the user experience now? </li></ul>
  10. <ul><li>Who gets to control production of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control distribution of content now? </li></ul><ul><li>Anyone and everyone </li></ul><ul><li>Who gets to control the user experience now? </li></ul><ul><li>The user controls their own A-Z journey </li></ul>
  11.  
  12. I made it myself…
  13.  
  14. EVERYONE IS AN ADVERTISER NOW
  15. It’s all mine, mine, mine!!!* *wish it was yours, yours, yours
  16.  
  17. The outcome relies on 3 things:
  18. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. </li></ul>
  19. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. </li></ul>
  20. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users. </li></ul>
  21. The outcome relies on 3 things: <ul><li>1. A willingness to relinquish control. 2. Toolkits users can play with. 3. Creative users. </li></ul><ul><li>2 and 3 are in place. </li></ul><ul><li>But are you ready for No1? </li></ul>
  22. What if? <ul><li>If </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
  23. What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If </li></ul><ul><li>If </li></ul>
  24. What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution </li></ul>
  25. What if? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution </li></ul><ul><li>If it is not to control the user experience </li></ul>
  26. What then ? <ul><li>If it is not to control who makes content </li></ul><ul><li>If it is not to control distribution </li></ul><ul><li>If it is not to control the user experience </li></ul><ul><li>What is the role of media, then? </li></ul>
  27. Triple play <ul><li>Be the thing purchased at the end of the user experience </li></ul><ul><li>Be a discreet element of the experience </li></ul><ul><li>Be the menu from which the experiences are selected </li></ul>
  28.  
  29.  
  30.  
  31. The disruption has only just begun
  32.  
  33.  
  34. Follow the widgets : Find your way
  35. Big thanks! David Cushman Bauer Consumer Media <ul><li>Twitter.com/davidcushman </li></ul><ul><li>FasterFuture.blogspot.com </li></ul><ul><li>[email_address] </li></ul><ul><li>All images shared by the Flickr community. We rock! </li></ul>

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