1.
PI CK M
CaTCHi
E!
nG THE CUr aTO r’S EY E
Kit Seeborg | WebVisions PDX 2012

2.
The curator is an editor who sorts through
the content to find the information
relevant to a company and/or its audience.
Curators are not content creators. and this
is where the challenge lies for thought
leadership.
Scott Gillum
Forbes Jan. 6, 2012

3.
ON TEN T DESIGN CONTEXT
C
SELECT!

4.
O riginality
Tpexratphy images
Ty og
S ltyleayout
C olor
h
lengt Error-Free

5.
SlideShare Home Page

6.
Pinterest - DiY Curation

7.
H OW TO
CaTCH THE CU r aTOr ’S EYE...

8.
1
tent eas y to find
Make your con

9.
2
Follow trends

10.
Curatio n Candy
“Top Trend s” lists =
http://trendwatching.com/briefing

11.
3
avoid t he echo chamber

12.
4
te-sized versions
Create bi

13.
he curato r sees...
What t

14.
5
Choose your titl e wisely
PUN CHY!
anatomy of the Perfect landing Page

15.
Jenny twitter ppt final v.2
NOT SO MUCH

16.
6
bit about yourself
Tel l us a little

17.
7
tent easy to share
Mak e your con

18.
easy to share

19.
HC
OW TO
aTCH TH E CUr aTO r’S EYE...
1 Make content easy to find
2 Understand trends
3 no echo chamber
4 include a bite-sized version
5 Choose your title wisely
6 Tell us about yourself
7 Make it easy to share

20.
T HA NK YO U!
Kit Seeborg
kit@seeborg.com
@zsazsa @bumpertunes @slideshare
Slidedeck designed by David Crandall
david@BrandSuperPower.com