Smart Searching

BALTIC centre for contemporary art, BALTIC, Gateshead
BALTIC centre for contemporary art, BALTIC, Gatesheadit manager, web designer, web developer at BALTIC centre for contemporary art, BALTIC, Gateshead
<smart searching!>
[object Object],[object Object],[object Object],[object Object],[object Object],what its all about
about search engines
[object Object],[object Object],[object Object],[object Object],what is a search engine
some of the key search engines…
traditional search technologies Early search engines were simple directories of data to url As the internet grew meta tags, meta data, titles and keywords were used to help search engines identify and keep track of the growing volumes of information in more complex databases. With current levels of data, search engines like Google use ever more complex algorithms  to rank the results based on a range of factors including relevance and popularity(from monitoring sites like Alexa or digg like votes as yahoo buzz). There is a trend to make search results more visually rich.  Searches like tafiti combine graphic  technologies like silverlight to allow results to be stacked and data dragged to a pasteboard. Some search engines like dogpile combine results from several individual search engines  like ask,google and yahoo into a single set of results.
With the current volume of data attempts are now being made to improve the quality not quantity of search results. Sites like Clusty, use  high quality text clustering and labelling and linguistics to second guess what users are really looking for. Recognising the difference between “a drive by killing” and “making a killing”. Sites like Mahalo, a “human search engine” are concentrating on having real people write result pages  with meaningful explanations  examples, tips  and links. Sites like Wikipedia  provide a single source for user generated information. Wikia search is a sort of hybrid  search engine with social content. True knowledge is an attempt to create  semantic search engine that will answer real questions, like when was Elvis born or what age is Madona newer search technologies
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],which is the best search engine?
the problem with search engines
[object Object],[object Object],[object Object],3 common problems
can’t find the information you want?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],can’t find enough results?
can’t seeing the wood for the trees?
found too much data? ,[object Object],[object Object],[object Object],[object Object],[object Object]
target your search
[object Object],[object Object],[object Object],use the right search engine
<welcome to the revolution!> pick the right target
[object Object],[object Object],[object Object],[object Object],use the right search terms
improve your accuracy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],use booleans
Use  SITE:  to limit your search to specific websites Example:  Site:co.uk travel would only find travel sites with.co.uk urls.  Site:microsoft.co.uk sharepoint Use   inURL:  to limit it to site with the term in the url. Example: inURL:baltic would find only sites with baltic in the actual url Use   filetype:<type>  to limit it to site with the term in the url. Example: filetype:pdf baltic would find only pdf documents refering to baltic. specify operands
[object Object],[object Object],[object Object],use advanced searches
cutting through the to the results
[object Object],[object Object],[object Object],[object Object],[object Object],is the data you found reliable?
©®™ Most information on the internet will be protected by copyright, intellectual copyright or trademark. Generally its Ok to use for personal research but should not be reused without permission.. can you reuse the data you find? Creative commons is a really good way to allow people to see just what they can do with your information, and for you to be sure what you can do with theirs.
staying on target
[object Object],[object Object],[object Object],staying up to date
[object Object],[object Object],[object Object],[object Object],[object Object],privacy
[object Object],[object Object],[object Object],deep web
More useful sources of information…
the future of searching…
current web trends… ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],what are we likely to see in the future...
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],what are we likely to see in the future...
<contributions> Most of the data in this document was found using search engines,  And social bookmarking sites. Much of the content came from online communities and  Documents shared using creative commons.. <Produced by> david coxon www.davidcoxon.com
its about finding not searching... targeted searches yield quality results
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Smart Searching

  • 2.
  • 4.
  • 5. some of the key search engines…
  • 6. traditional search technologies Early search engines were simple directories of data to url As the internet grew meta tags, meta data, titles and keywords were used to help search engines identify and keep track of the growing volumes of information in more complex databases. With current levels of data, search engines like Google use ever more complex algorithms to rank the results based on a range of factors including relevance and popularity(from monitoring sites like Alexa or digg like votes as yahoo buzz). There is a trend to make search results more visually rich. Searches like tafiti combine graphic technologies like silverlight to allow results to be stacked and data dragged to a pasteboard. Some search engines like dogpile combine results from several individual search engines like ask,google and yahoo into a single set of results.
  • 7. With the current volume of data attempts are now being made to improve the quality not quantity of search results. Sites like Clusty, use high quality text clustering and labelling and linguistics to second guess what users are really looking for. Recognising the difference between “a drive by killing” and “making a killing”. Sites like Mahalo, a “human search engine” are concentrating on having real people write result pages with meaningful explanations examples, tips and links. Sites like Wikipedia provide a single source for user generated information. Wikia search is a sort of hybrid search engine with social content. True knowledge is an attempt to create semantic search engine that will answer real questions, like when was Elvis born or what age is Madona newer search technologies
  • 8.
  • 9. the problem with search engines
  • 10.
  • 11. can’t find the information you want?
  • 12.
  • 13. can’t seeing the wood for the trees?
  • 14.
  • 16.
  • 17. <welcome to the revolution!> pick the right target
  • 18.
  • 20.
  • 21. Use SITE: to limit your search to specific websites Example: Site:co.uk travel would only find travel sites with.co.uk urls. Site:microsoft.co.uk sharepoint Use inURL: to limit it to site with the term in the url. Example: inURL:baltic would find only sites with baltic in the actual url Use filetype:<type> to limit it to site with the term in the url. Example: filetype:pdf baltic would find only pdf documents refering to baltic. specify operands
  • 22.
  • 23. cutting through the to the results
  • 24.
  • 25. ©®™ Most information on the internet will be protected by copyright, intellectual copyright or trademark. Generally its Ok to use for personal research but should not be reused without permission.. can you reuse the data you find? Creative commons is a really good way to allow people to see just what they can do with your information, and for you to be sure what you can do with theirs.
  • 27.
  • 28.
  • 29.
  • 30. More useful sources of information…
  • 31. the future of searching…
  • 32.
  • 33.
  • 34.
  • 35. <contributions> Most of the data in this document was found using search engines, And social bookmarking sites. Much of the content came from online communities and Documents shared using creative commons.. <Produced by> david coxon www.davidcoxon.com
  • 36. its about finding not searching... targeted searches yield quality results