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Building an online shop

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Presentation for SuperMonday 1st September 09.
How and why Baltic centre for contemporary art built a successful online shop from scratch.

Published in: Business, Technology
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Building an online shop

  1. 1. Building an online store- from scratch!<br />
  2. 2. who am I ? ... <br />
  3. 3. davidcoxon<br />
  4. 4. i work here ... <br />
  5. 5.
  6. 6. iled on this project... <br />
  7. 7.
  8. 8. What did the project involve?<br />
  9. 9. taking one of these... <br />
  10. 10.
  11. 11. one of these... <br />
  12. 12.
  13. 13. adding one of these... <br />
  14. 14.
  15. 15. and a bit of this... <br />
  16. 16.
  17. 17. some on this... <br />
  18. 18.
  19. 19. to make this... <br />
  20. 20.
  21. 21. Why did we decide to buildour online shop from scratch?<br />
  22. 22. We didn’t have much of this... <br />
  23. 23.
  24. 24. or this... <br />
  25. 25.
  26. 26. we started by looking ata few of these …<br />
  27. 27. Hosted solutions<br />
  28. 28. then few of these …<br />
  29. 29. Packaged products<br />
  30. 30. but they all felt a bit like this…<br />
  31. 31.
  32. 32. so eventually we decided<br />the only option was this... <br />
  33. 33. Build it ourselves<br />from scratch<br />
  34. 34. So how did we do it?<br />
  35. 35. we started with this…<br />
  36. 36. Blank page<br />
  37. 37. drew a few of these….<br />
  38. 38.
  39. 39. made some of these….<br />
  40. 40.
  41. 41. until we had something like this….<br />
  42. 42.
  43. 43. thenfinally our developerstarted this….<br />
  44. 44.
  45. 45. and a bit of this….<br />
  46. 46.
  47. 47. While we started on this….<br />
  48. 48.
  49. 49. and this ….<br />
  50. 50.
  51. 51. we drank a heck of a lot of this….<br />
  52. 52.
  53. 53. There was a bit of this….<br />
  54. 54.
  55. 55. before we started this….<br />
  56. 56.
  57. 57. then finally we were ready forthis….<br />
  58. 58.
  59. 59. Did we have any problems?<br />
  60. 60. of course we did!<br />
  61. 61. initially with these ….<br />
  62. 62.
  63. 63. we also had our shareof these ….<br />
  64. 64.
  65. 65. and but mainly with these ….<br />
  66. 66.
  67. 67. Would we do anything differently?<br />
  68. 68. allow moreof this ….<br />
  69. 69.
  70. 70. Put aside in more of this... <br />
  71. 71.
  72. 72. use less of these ….<br />
  73. 73. Cut outs<br />
  74. 74. So, has it been a success?<br />
  75. 75. we think so….<br />
  76. 76.
  77. 77. we got it ….<br />
  78. 78. on time….<br />
  79. 79. we made all of these …<br />
  80. 80.
  81. 81. we sold a lot of these ….<br />
  82. 82. great products<br />
  83. 83. we covered these…<br />
  84. 84. in the first 6 months….<br />
  85. 85. and made a bit of this ….<br />
  86. 86.
  87. 87. which funded lots of this ….<br />
  88. 88.
  89. 89. what was the most important factor in project success?<br />
  90. 90. well it’s mainly down to this ….<br />
  91. 91. Teamwork<br />
  92. 92. Would I do it again….?<br />
  93. 93. are you insane!!!<br />
  94. 94. … actually yes, but maybenot in quite the same way….<br />
  95. 95. Would you advise otherstogive it a go….?<br />
  96. 96. Hell no ….<br />
  97. 97. So what’s next?<br />
  98. 98. listening to customer feedback and build visitor relationships….<br />
  99. 99. customer feedback<br />complaints<br />recommendations<br />
  100. 100. monitor behaviour ….<br />
  101. 101.
  102. 102. develop new markets….<br />
  103. 103.
  104. 104. and new e-marketing….<br />
  105. 105.
  106. 106.
  107. 107. if you do want to know more<br />you can find me on these ….<br />

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