My Advertising Story in
Worked for seven agencies in five states before
starting my own practice
Carved out a specialization in content marketing
Now, I wear multiples hats as the owner of a small
Why Do You Want To Work
1. Why do you want to work in advertising?
2. What ad campaign(s) do you greatly admire and hope to
emulate one day?
Please take a minute to write down your answers.
The Bonehook Brief
1- What business problems will the new brand campaign solve?
2- Describe your brand promise…
3- Describe the primary audiences that we need to reach…
4- Describe the main benefit(s) we need to communicate…
5- Why/how is this one main benefit better or different from the competition?
6- Describe the tone, or personality of the brand…
7- What specific actions are we trying to invoke with the new brand campaign?
8- What does success look like?
9- Project Mandatories
Tips for Recent Ad Grads
Research before you
Explain why you’ll be
a good fit
Get creative with
what you send and
Develop patience and
a deep reservoir of
faith and inner resolve
Humility and kindness
leave a great