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10 things to know about online video marketing by magnet video 2012


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10 Things to Know About Online Video Marketing by David Rose, the COO at MagnetVideo.

This presentation was used for the Internet Marketing Meetup hosted by Atlantic BT in Raleigh, NC on Tuesday, January 24th 2012.

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10 things to know about online video marketing by magnet video 2012

  1. 1. 10 Things To Know About Online Video Marketing @MagnetVideo
  2. 2. Video Statistics 75% of C-Suite Executives surveyed said they watch work-related online video on business-related websites at least weekly. 24 Million US Smartphone users are currently watching online videos on their mobile device at least monthly. On Google, an indexed video stands a 50X greater chance of ranking on the first results page than any textual page. 183 million U.S. Internet users watched online video content in December 2011 for an average of 20 hours per viewer.
  3. 3. Multi Channel Marketing
  4. 4. A Complete Approach Video Marketing Strategy Messaging Design Video Streaming Video Analytics <ul><li>Main Idea </li></ul><ul><li>Audience </li></ul><ul><li>Call To Action </li></ul><ul><li>Branding </li></ul><ul><li>Voice / Music </li></ul><ul><li>Production Style </li></ul><ul><li>Web </li></ul><ul><li>Mobile </li></ul><ul><li>Social </li></ul><ul><li>Engagement </li></ul><ul><li>Plays </li></ul><ul><li>Traffic Sources </li></ul>Marketing Solutions <ul><li>Campaign Design </li></ul><ul><li>Email / Landing Pages </li></ul><ul><li>SEO </li></ul>
  5. 5. 1. Messaging Audience Main Idea Key Details Think CTA Questions 60 Second Video = 145 Words
  6. 6. 2. Design Elements <ul><li>Branding </li></ul><ul><li>Imagery </li></ul><ul><li>Style Guide </li></ul><ul><li>Voice </li></ul><ul><li>Music </li></ul><ul><li>Mobile </li></ul>
  7. 7. 3. Production <ul><li>Onsite Shoots </li></ul><ul><li>Actors </li></ul><ul><li>Motion Graphics </li></ul><ul><li>Repurpose Existing Assets </li></ul>
  8. 8. 4. Video Streaming
  9. 9. 5. Analytics <ul><li>Measure Viewer Engagement </li></ul>
  10. 10. 6. Landing Pages
  11. 11. 7. Email
  12. 12. 8. Search Engine Optimization (SEO)
  13. 13. 9. Example: Event Marketing Invitation Email / Landing Page Event SEO Promotional Banner w/ QR code Tradeshow Booth Thank you Email / Landing Page
  14. 14. 10. YouTube Google SEO YouTube #2 In Search Easy Self Publishing The Good The Marketing Limitations Corporate Blocking No Clickable External Links Limited Branding – Thumb Images Questionable Streaming Performance
  15. 15. Video Marketing Applications White Papers Product Launches Lead Generation Lead Nurturing Win-Back Campaigns Corporate Branding Content Marketing Events Online Video
  16. 16. In Summary <ul><li>Take a Complete Approach </li></ul><ul><li>Messaging Process is Critical </li></ul><ul><li>Shoots Not Required </li></ul><ul><li>Measure Engagement </li></ul>Mobile Viewers -> Video is Ideal
  17. 17. Thank You! David Rose Chief Operating Officer Phone: 919-883-9055 Email: [email_address] Twitter: @dbrose67