How to develop
(awesome) software
in 98 days
(and sell €200 million)
Happy Ambassador!

David Bonilla
Atlassian Ambassador
dbonilla@atlassian.com
in numbers
fo un de d in 20 0 2

4 0 0 employees
25 .0 0 0 customers
$ 2 0 0 M sa les
bo o tstr a p ed
WAT ???
Is
and

from Mars
from Venus?
(actually, we develop web apps)
20
09

2009
CUANDO ESTE ESTARÁ
How 98 days became 90
How 98 days became 90
How 98 days became 90
How 98 days became 90
How 98 days became 90
A Practical Example
3rd Parties Support?
Compatibility?
Versions?
Hardening?

WAT ???
OnDemand Revolution
Fro
BT
m
Fce
Me
ntr
nta
ic
lity
...
Co To
nti
De nou
live s
ry

EVOLUCION: CONTINOUS
DEPLOYMENT
A Practical Example
Results (19 months)
294d

JIRA
196d

FE/CRU
Confluence

149d
130d

121d
116d, 118d
98d
95d

Bamboo
98d

Studio

56d

GreenH...
That’s all Folks!
dbonilla@atlassian.com
@david_bonilla

Q & A?
How to sell software in 98 days (and sell $200M)
How to sell software in 98 days (and sell $200M)
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How to sell software in 98 days (and sell $200M)

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How Atlassian develops software in 98-day cycles and how this process created a $200M revenue for the company.

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How to sell software in 98 days (and sell $200M)

  1. 1. How to develop (awesome) software in 98 days (and sell €200 million)
  2. 2. Happy Ambassador! David Bonilla Atlassian Ambassador dbonilla@atlassian.com
  3. 3. in numbers fo un de d in 20 0 2 4 0 0 employees 25 .0 0 0 customers $ 2 0 0 M sa les bo o tstr a p ed
  4. 4. WAT ??? Is and from Mars from Venus? (actually, we develop web apps)
  5. 5. 20 09 2009 CUANDO ESTE ESTARÁ
  6. 6. How 98 days became 90
  7. 7. How 98 days became 90
  8. 8. How 98 days became 90
  9. 9. How 98 days became 90
  10. 10. How 98 days became 90
  11. 11. A Practical Example
  12. 12. 3rd Parties Support? Compatibility? Versions? Hardening? WAT ???
  13. 13. OnDemand Revolution
  14. 14. Fro BT m Fce Me ntr nta ic lity ...
  15. 15. Co To nti De nou live s ry EVOLUCION: CONTINOUS DEPLOYMENT
  16. 16. A Practical Example
  17. 17. Results (19 months) 294d JIRA 196d FE/CRU Confluence 149d 130d 121d 116d, 118d 98d 95d Bamboo 98d Studio 56d GreenHopper 0d oct-09 • • • • • • feb-10 jul-10 dic-10 may-11 JIRA: Close to the goal. Still improving. FE/CRU: continous improvement Confluence: getting worst (Confluence 4 development) Bamboo: general improvement Studio: Good trend. Currently, enjoying Continous Deploy... GreenHopper: Good Trend (more complex releases)
  18. 18. That’s all Folks! dbonilla@atlassian.com @david_bonilla Q & A?

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