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Land Rover Club Georgia


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Introductory presentation of Land Rover Club Georgia

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Land Rover Club Georgia

  1. 1. Club introduction<br />2010<br />
  2. 2. Brief summary<br />Land Rover Club Georgia (LRCG) is the only community of Land Rover owners and marquee fans in Georgia. <br />LRCG activities are aimed to bring adventure, lifestyle and experience sharing together. <br />LRCG in partnership with interested parties (business, press, clubs, etc.) arranges various activities to raise awareness in LR-related topics.<br />LRCG is officially registered non-entrepreneurial legal entity (ID: 404379132).<br />
  3. 3. Outlook<br />Mission<br />Land Rover Club Georgia is dedicated to creation of new borders of lifestyle for Georgian Land Rover owners through sharing knowledge, raising awareness, exchanging experience and arranging adventurous activities.<br />Vision<br />We will be the very first place to address any Land Rover ownership experience question or suggestion in Georgia. We will never sell cars by ourselves or act as an official Land Rover representatives, but anything else will mean us. <br />
  4. 4. Activities<br />LRCG activities cover almost any aspect of Land Rover ownership experience:<br />Expeditions<br />Trips<br />Training<br />Tuning<br />Usage experience sharing<br />International cooperation<br />
  5. 5. Expedition types<br />One-day single-way expedition to historical monuments<br />As many of Georgian churches and monuments are located in mountains, they stay unreachable without prepared 4x4 car.<br />Goal of this kind of trip is to match medium off-road experience to sightseeing, while creating and strengthening team spirit of Land Rover family. <br />Multiple-days expedition to certain region<br />True spirit of adventure, so closely linked to Land Rovers, is mostly accumulated in this kind of trip. The roadmap divides day to sightseeing, off-road and camping parts.<br />
  6. 6. Expeditions<br />
  7. 7. Expeditions<br />
  8. 8. Expeditions<br />
  9. 9. Expeditions<br />
  10. 10. Complete photo albums are available at<br />Expedition to David Gareji<br />
  11. 11. Trips<br />Along with hard off-road expeditions, club arranges leisure “picnic-alike” trips for its members.<br />This kind of trip is best to feel that Land Rover is not only for mud, dust and coping with challenges, but also the tool for leisure.<br />
  12. 12. Training<br />Main target of training days organized by LRCG is to raise knowledge and skills of club members in:<br />Hill climbing<br />Descending<br />Water crossing<br />Diagonal passing<br />Mud/Snow/Rock driving<br />Rescue and safety actions<br />Team work<br />
  13. 13. Training<br />
  14. 14. Tuning<br />Custom Winch Bumper<br />Technically skilled LRCG members prepare custom parts for the club vehicles, with other members also involved in the process:<br />Winch bumper<br />Snorkel<br />Roof rack<br />Lifting kits<br />Guards<br />
  15. 15. Tuning<br />Custom Roof Rack<br />Custom Snorkel<br />
  16. 16. Usage experience sharing<br />Club members accumulate and share knowledge and information concerning:<br />Where to find best spare parts at the lowest price?<br />Choosing modification of certain model that will fit exact needs?<br />History of relationship with third-party technicians<br />Maintenance tips and tricks<br />
  17. 17. International cooperation<br />Portuguese Land Rover Club members in Tbilisi <br />As a part of worldwide family of Land Rover Clubs, LRCG is open for international partnership and is ready to help any foreign Land Rover Club, planning activity or trip to Georgia.<br />Portuguese Land Rover owners received our warm welcome during their stop in Tbilisi<br />Polish Land Rover owners plan joint trip across Georgia with LRCG <br />
  18. 18. Informational coverage<br />LRCG activities are covered by various media sources:<br />Own internet channels<br />website, facebook page, forum<br />Articles in local edition of AutoBild magazine<br />magazine photographer was also accompanying expedition <br />News spot in Rustavi2 TV<br />Special feature in Auto Radio<br />
  19. 19. Internet channels<br />Website<br /><br />Main page to communicate with readers <br />Event (trip, training, meeting) reviews are posted and discussed here<br />FacebookPage<br /><br />One of the most popular vehicle-related groups in Georgia<br />Photo albums and videos are completely posted here<br />Participants can initiate new discussion topics and provide feedback<br />Tbilisi Forum Topic<br /><br />Our page on the most popular Georgian forum of auto clubs<br />Best place to target non-member car owners and interested parties<br />
  20. 20. Forthcoming events for 2010<br />Everywhere where Georgia is<br />Multiple-days expedition across Georgia<br />Expedition to Tao-Klarjeti <br />Tbilisi-Baku Expedition<br />Tbilisi-Yerevan Expedition<br />10 one-day expeditions<br />
  21. 21. Why is it wise to sponsor LRCG activities and events?<br />Land Rover is a symbol of adventure, coping with challenges, experience and wise decision.<br />Land Rover owners are successful, with stable job, have families with children and are showing “good example”.<br />LRCG events are initially planned as publicity catchers, with guaranteed media coverage.<br />Sponsors have the opportunity to place their products inside trip scenario as an integral part and to gain feedback during its usage.<br />
  22. 22. Sponsorship options<br />LRCG is interested in receiving different variations of sponsorship:<br />Title sponsor of the Club or its event<br />Company (only 1 per event and 1 other for the club) can hold title (or General) sponsorship of the club and receive all available benefits. <br />Technical sponsor of the club or its event<br />Annual contract covers all technical issues of the club / event<br />Spare parts, lubricants, tires, tools, pre-examination, renovation works<br />Exclusive fuel provider of the club or its event<br />Annual contract covers fuel needs of exact type of activity / event<br />Provider can even choose exact expeditions to be covered<br />Product placement in expeditions<br />Mobile operators, travel agencies, equipment resellers and other entities have the opportunity to supply expedition with their product and receive sponsorship agreement.<br />
  23. 23. Thank you very much...<br />...and we look forward to see you on our website:<br />