Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
WhatsIn AName: Social Network Naming Conventions David Berkowitz Blog: MarketersStudio.com Twitter: @dberkowitz April 2009...
The Questions Answered <ul><li>Are there naming conventions for top social networks? </li></ul><ul><li>How do those top ne...
Methodology <ul><li>The social network names and traffic are based on Compete Inc’s Top 25 Social Networks, January 2009, ...
The Four Naming Conventions of Social Networks <ul><li>Compound Words : Two real words joined together to create a new wor...
Types of Names of Social Networks Source: David Berkowitz, MarketersStudio.com
Social Networks Naming Convention  by Share of Unique Visitors Source: David Berkowitz, MarketersStudio.com
Social Networks Naming Convention  by Share of Traffic Source: David Berkowitz, MarketersStudio.com
Share of Naming in Review * Note: Values may not equal 100% due to rounding Source: David Berkowitz, MarketersStudio.com N...
Parting Thoughts <ul><li>Are there any compound word domains you can buy?  </li></ul><ul><li>Correlation does not imply ca...
Contact David Berkowitz <ul><li>Blog:  MarketersStudio.com </li></ul><ul><li>Twitter: @ dberkowitz </li></ul><ul><li>Linke...
Upcoming SlideShare
Loading in …5
×

Social Network Naming Conventions

4,183 views

Published on

This presentation, from David Berkowitz of MarketersStudio.com, answers the following questions: 1) Are there naming conventions for top social networks? 2) How do those top networks share by share of traffic?

Published in: Technology, Business
  • Dating for everyone is here: ❤❤❤ http://bit.ly/2F7hN3u ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ♥♥♥ http://bit.ly/2F7hN3u ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get Paid On Social Media Sites? YES! View 1000s of companies hiring social media managers now! ▲▲▲ http://t.cn/AieX6y8B
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Social Network Naming Conventions

  1. 1. WhatsIn AName: Social Network Naming Conventions David Berkowitz Blog: MarketersStudio.com Twitter: @dberkowitz April 2009 facebook
  2. 2. The Questions Answered <ul><li>Are there naming conventions for top social networks? </li></ul><ul><li>How do those top networks share by share of traffic? </li></ul>Source: David Berkowitz, MarketersStudio.com
  3. 3. Methodology <ul><li>The social network names and traffic are based on Compete Inc’s Top 25 Social Networks, January 2009, available at blog.compete.com </li></ul><ul><li>This report and the author have no affiliation with Compete </li></ul>Source: David Berkowitz, MarketersStudio.com
  4. 4. The Four Naming Conventions of Social Networks <ul><li>Compound Words : Two real words joined together to create a new word </li></ul><ul><ul><li>ex. Facebook, MySpace, LinkedIn </li></ul></ul><ul><li>Real Words : Dictionary-certified words (source for report: Dictionary.com) </li></ul><ul><ul><li>ex. Twitter, Tagged, Classmates </li></ul></ul><ul><li>Made-up Words : Not found in the dictionary </li></ul><ul><ul><li>ex: Imeem, Ning, Bebo </li></ul></ul><ul><li>Based on Real Words : Sound-alikes or ficticious components added to it </li></ul><ul><ul><li>ex. Flixster, Hi5, Yahoo 360 (based on 360-degrees), </li></ul></ul>Source: David Berkowitz, MarketersStudio.com
  5. 5. Types of Names of Social Networks Source: David Berkowitz, MarketersStudio.com
  6. 6. Social Networks Naming Convention by Share of Unique Visitors Source: David Berkowitz, MarketersStudio.com
  7. 7. Social Networks Naming Convention by Share of Traffic Source: David Berkowitz, MarketersStudio.com
  8. 8. Share of Naming in Review * Note: Values may not equal 100% due to rounding Source: David Berkowitz, MarketersStudio.com Network Type Share of Names Share of Uniques Share of Traffic Compound 36% 66% 88% Real Word 28% 19% 10% Made up Word 24% 10% 3% Based on Real Word 12% 3% 3%
  9. 9. Parting Thoughts <ul><li>Are there any compound word domains you can buy? </li></ul><ul><li>Correlation does not imply causation; the name doesn’t cause the differences in traffic. </li></ul>Source: David Berkowitz, MarketersStudio.com
  10. 10. Contact David Berkowitz <ul><li>Blog: MarketersStudio.com </li></ul><ul><li>Twitter: @ dberkowitz </li></ul><ul><li>LinkedIn: www.linkedin.com/in/dberkowitz </li></ul><ul><li>Email: [email_address] </li></ul>

×