1. Manifesto for the
Visual Revolution

2. This
was
penned
by
comrade
David
Berkowitz (@dberkowitz), toiling for the
people as the chief marketing operative
of the MRY collective. It is in honor of
the
Visual
Revolution
Summit
(#visualrevolution) on the fifth day of
December 2013, which also marks the
forty-second day of the sixth month of
the
Third
Visual
Revolution.

3. 1) Everything must be visual. There
is no audio allowed. If you are
listening to this, cover your ears
right now. Do not try to smell or
taste this manifesto. Touching is
mildly appropriate.

4. 2) You have to see it to believe
it. But if you see it, you do not
have
to
believe
it.

5. 3) Real-time is all the time.
Except during timeouts, half-time,
and time to make the doughnuts.

6. 4) There’s
Revolution
more
to this
than
Visual
cats.

7. 5)
If
your
religious
beliefs
prevent you from posting graven
images, then you’re better off
sticking
with
cats.

8. 6)
This
is
the
Third
Visual
Revolution.
The
First
Visual
Revolution was when Magellan was
able to waterproof his maps so they
lasted for an entire voyage. The
Second Visual Revolution was when
the Quaker Oats logo was designed,
which
incidentally
also
later
inspired the Hipster Revolution,
once
a
proto-hipster
misheard
someone
say
“Quaker
hats”
as
“trucker
hats.”

9. 7) While the visually impaired may
think they are being left out of
the Visual Revolution, the truth is
they aren’t missing much. Have you
checked your Pinterest or Instagram
feeds lately?

10. 8) Rule number eight about the
Visual Revolution: don’t talk about
the
Visual
Revolution.
Unless
you’re
running,
attending,
promoting
or
speaking
at
a
conference
called
the
Visual
Revolution Summit.

11. 9) A meal is only a meal if you
have taken a picture of it and
shared it. To not photograph your
meal is to go hungry.

12. 10) As a foot soldier of the Visual
Revolution, take off your footwear
and photograph your feet.

13. 11) “Selfie” is not the word of the
year. It is the word of the people.
And
the
people
must
selfie
themselves
at
every
possible
instant.

14. 12) Unlike so much of the content
shared in the Visual Revolution,
this manifesto shall never selfdestruct
or
disappear.
It
is
forever.

15. ¡Viva the
Visual Revolution!

16. Follow.
Join.
Share.
Unite!
- comrade @dberkowitz of @MRY
#visualrevolution