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CES 2013:
The Year of the
Connected Brand
(‘Berky’s cut’ edition)

   David "Berky"
Presented by:    Berkowitz
   VP Emerging Media
   360i - @360i
   david.berkowitz@360i.com
   @dberkowitz
   www.about.me/dberkowitz

PROPRIETARY & CONFIDENTIAL
Your guide to CES
   In January 2013, I returned to Las Vegas for my sixth straight Consumer
   Electronics Show (CES), elbowing my way through the miles of exhibit space
   packed with 150,000 attendees. I have a particular focus on what matters for
   marketers, so you won’t see every last 3D TV here.
   You can find photo credits (to images that are not my own), annotations, and
   other references in the notes to most slides.
   Many more of my photos are on Flickr with Creative Commons attribution:
   http://www.flickr.com/photos/davidberkowitz/sets/72157632520076131/
   A few of the GIFs are available at Cinemagr.am:
   http://cinemagr.am/web/user/3396
   Thanks for joining the ride. Reach out any time if I can provide more color.
   - David Berkowitz, www.about.me/dberkowitz


PROPRIETARY & CONFIDENTIAL
                                                                                  2
Covering the
 Coverage
CES in <140 characters




PROPRIETARY & CONFIDENTIAL
                             4
Year of the startup?




PROPRIETARY & CONFIDENTIAL
                             5
Why this CES mattered
         "It was, in short, the BEST.CES.EVER.
         "It’s what CES – and it’s what innovation in
         general – is really about: the lone genius (or
         geniuses) working in the dark, brining something
         into the light."
         - TechCrunch




PROPRIETARY & CONFIDENTIAL
                                                            6
5 Predicted Trends in Ad Age




PROPRIETARY & CONFIDENTIAL
                                7
Scoring the 5 Trends in Ad
 Age
            The Prediction   The Result




PROPRIETARY & CONFIDENTIAL
                                          8
Walt Mossberg’s 2013
  Forecast
                              Hardware &
                               software
Tablets trump                  integrate   Apple TV leads
    PCs                                     smart TV era


  Cheaper
                                           Costlier, better
smartphones &
                                           music players
   plans

 Higher tech for                             Cheaper
fitness & health               Internet-   smartphones &
    monitors                  controlled       plans
                              everything
 PROPRIETARY & CONFIDENTIAL
                                                          9
Scoring Mossberg:
  What matters for marketers
                              Hardware &
                               software
Tablets trump                  integrate   Apple TV leads
    PCs                                     smart TV era


  Cheaper
                                           Costlier, better
smartphones &
                                           music players
   plans

 Higher tech for                             Cheaper
fitness & health               Internet-   smartphones &
    monitors                  controlled       plans
                              everything
 PROPRIETARY & CONFIDENTIAL
                                                          10
Fast Company’s CES
 Fourbox




PROPRIETARY & CONFIDENTIAL
                             11
Oh bloody hell… Phablets?




PROPRIETARY & CONFIDENTIAL
                             12
Lazerow knows best




PROPRIETARY & CONFIDENTIAL
                             13
The research
Things change fast:
 netbooks gone, and
 forgotten

                             Netbook
                                 s
                               2007-
                               2012




PROPRIETARY & CONFIDENTIAL
                                       15
Desktops almost as dead as
 netbooks




PROPRIETARY & CONFIDENTIAL
                              16
Salesforce monitored trends
 live




PROPRIETARY & CONFIDENTIAL
                               17
>1.2 million social
 conversations about CES




PROPRIETARY & CONFIDENTIAL
                             18
Pay TV is shrinking


                             Note the misleading
                                  Y-axis: it’s
                              shrinking, but not
                                   that fast




PROPRIETARY & CONFIDENTIAL
                                              19
People like their TVs
 connected, and sometimes
 smart




PROPRIETARY & CONFIDENTIAL
                             20
The West Coast loves CES




PROPRIETARY & CONFIDENTIAL
                             21
People chat about screens of
 all sizes




PROPRIETARY & CONFIDENTIAL
                                22
Big screens are better




PROPRIETARY & CONFIDENTIAL
                             23
Bendy screens capture the
 buzz




PROPRIETARY & CONFIDENTIAL
                             24
NY, CA men are top tweeters




PROPRIETARY & CONFIDENTIAL
                               25
TV still the hot topic of
 tweets




PROPRIETARY & CONFIDENTIAL
                             26
More proof: CES is raining
 men (Hallelujah) – older men




PROPRIETARY & CONFIDENTIAL
                                27
Most talked about products
 don’t matter




PROPRIETARY & CONFIDENTIAL
                              28
Samsung tops brand
 mentions




PROPRIETARY & CONFIDENTIAL
                             29
The Marketer Matrix
PROPRIETARY & CONFIDENTIAL
                             31
The CES Marketer Matrix




PROPRIETARY & CONFIDENTIAL
                             32
The CES Marketer Matrix
                              Hulk       Iron Man




                             Hawkeye   Capt. America




PROPRIETARY & CONFIDENTIAL
                                                       33
The CES Marketer Matrix




PROPRIETARY & CONFIDENTIAL
                             34
An inside look at CES
Speaking




PROPRIETARY & CONFIDENTIAL
                             36
More screens need more
 power




PROPRIETARY & CONFIDENTIAL
                             37
The food…
 The food…




PROPRIETARY & CONFIDENTIAL
                             38
Great marketing is
 everywhere




PROPRIETARY & CONFIDENTIAL
                             39
Big TASC ahead




PROPRIETARY & CONFIDENTIAL
                             40
Joining the paparazzi




PROPRIETARY & CONFIDENTIAL
                             41
Reporting live from CES
 (well, close enough)




PROPRIETARY & CONFIDENTIAL
                             42
PROPRIETARY & CONFIDENTIAL
                             43
Joining the mobile mafia




PROPRIETARY & CONFIDENTIAL
                             44
Startups pitched angels at
 Launchfest




PROPRIETARY & CONFIDENTIAL
                              45
Lots of late nights (VIP or
 bust)




PROPRIETARY & CONFIDENTIAL
                               46
“Unless you’re
        taking us to the edge
        of the abyss and
        making us
        uncomfortable, we
        don’t need you.”
        Coca-Cola CMO Joe Tripodi on what brands think of agencies ,
        at CES 2013 Brand Matters keynote



PROPRIETARY & CONFIDENTIAL
                                                                       47
Strangest product at CES:
 brainwave-controlled cat
 ears




PROPRIETARY & CONFIDENTIAL
                             48
Worst company name




PROPRIETARY & CONFIDENTIAL
                             49
A memorable Qualcomm
 keynote…




PROPRIETARY & CONFIDENTIAL
                             50
Celebs gone wild




PROPRIETARY & CONFIDENTIAL
                             51
3 words seen often at CES
 2013 not seen before




PROPRIETARY & CONFIDENTIAL
                             52
People come from all over
 the world




PROPRIETARY & CONFIDENTIAL
                             53
PROPRIETARY & CONFIDENTIAL
                             54
Brand of the Year
The 5th Horseman




PROPRIETARY & CONFIDENTIAL
                             56
The key to Samsung’s
 success
         “…There’s something else besides
         sheer size that makes Samsung so
         successful… Samsung is willing to
         try anything. Actually, it’s willing to
         try everything.”
         - Slate


PROPRIETARY & CONFIDENTIAL
                                                   57
Samsung’s ad network a
 work in progress but gaining
 reach




PROPRIETARY & CONFIDENTIAL
                                58
Samsung AdHub finds its
 corner




PROPRIETARY & CONFIDENTIAL
                             59
Samsung devices connect
 with each other




PROPRIETARY & CONFIDENTIAL
                             60
Voice activation uses NLP.
 Sponsored listings coming?




PROPRIETARY & CONFIDENTIAL
                              61
Cameras add 4G for constant
 connectivity




PROPRIETARY & CONFIDENTIAL
                               62
Cameras connect directly
 with social apps




PROPRIETARY & CONFIDENTIAL
                             63
Samsung reimagines store
 windows




PROPRIETARY & CONFIDENTIAL
                             64
AutoShare becoming de
 rigeur




PROPRIETARY & CONFIDENTIAL
                             65
The big trends
                  from CES 2013


PROPRIETARY & CONFIDENTIAL
Every screen
can be the first screen
Screens come in all sizes




PROPRIETARY & CONFIDENTIAL
                             68
What’s a tablet anyway?




PROPRIETARY & CONFIDENTIAL
                             69
Okay, I get it – it’s a tablet
 and a laptop




PROPRIETARY & CONFIDENTIAL
                                  70
Displair makes screens
 appear out of thin air




PROPRIETARY & CONFIDENTIAL
                             71
USPS puts AR on direct mail.
 Because consumers want a
 mobile ad on top of junk
 mail.




PROPRIETARY & CONFIDENTIAL
                                72
The connected home
Pre-CES 2013:
 “Internet of things”




PROPRIETARY & CONFIDENTIAL
                             74
Internet-enabled sensors: new
 outlet for the passive
 aggressive




PROPRIETARY & CONFIDENTIAL
                             75
Okay, these alerts can be a
 bit much




PROPRIETARY & CONFIDENTIAL
                               76
Lots of ways to chill out
                             “There was one thing I got wrong:
                             it’s no longer about the internet of
                             things. That’s geek speak from what
                             now sounds like a bygone era. The
                             new era of connected devices is for
                             everyone.”
                             - David Berkowitz, Advertising Age




PROPRIETARY & CONFIDENTIAL
                                                                    77
Lowe’s Iris is a hub for
 connected devices




PROPRIETARY & CONFIDENTIAL
                             78
Perhaps HAPIfork will help
 you eat better




PROPRIETARY & CONFIDENTIAL
                              79
Colbert on HAPIfork

         “What is the point of consumer
         technology that stops you from
         consuming?”
         - Stephen Colbert




PROPRIETARY & CONFIDENTIAL
                                          80
The new remote control




PROPRIETARY & CONFIDENTIAL
                             81
Even the light bulb is
 reinvented




PROPRIETARY & CONFIDENTIAL
                             82
Samsung’s smart fridge runs
 Evernote




PROPRIETARY & CONFIDENTIAL
                               83
No more dumb appliances!




PROPRIETARY & CONFIDENTIAL
                             84
LG appliances upgrade
 hardware and software




PROPRIETARY & CONFIDENTIAL
                             85
Nest continuing to turn up
 the heat




PROPRIETARY & CONFIDENTIAL
                              86
AT&T envisions a Digital Life




PROPRIETARY & CONFIDENTIAL
                                 87
Bluetooth stickers add
 sensors everywhere




PROPRIETARY & CONFIDENTIAL
                             88
NFC devices such as LG
 Pocket Photo create more
 connections




PROPRIETARY & CONFIDENTIAL
                             89
Living room reborn
The future of TV? Meh




PROPRIETARY & CONFIDENTIAL
                             91
Yay, more big TV sets




PROPRIETARY & CONFIDENTIAL
                             92
3D still around, but less a focus




PROPRIETARY & CONFIDENTIAL
                               93
And now, umm, transparent
 3D?




PROPRIETARY & CONFIDENTIAL
                             94
TV focus shifts to software:
 Zeebox partners with
 Gracenote




PROPRIETARY & CONFIDENTIAL
                                95
Gracenote empowers TV sets
 to target better ads




PROPRIETARY & CONFIDENTIAL
                              96
TVs add facial recognition to
 personalize
 recommendations
         "Increasingly, TVs will know who is
         watching them and I expect advertisers
         will know shortly thereafter. This
         should result in shows and
         commercials you like more and even
         better products, but far less privacy.“
         - Rob Enderle, Enderle Group, in Business
         Insider
         ◦
PROPRIETARY & CONFIDENTIAL
                                                     97
Panasonic TVs use facial
 recognition for
 personalization




PROPRIETARY & CONFIDENTIAL
                             98
Time Warner Cable comes to
 Roku (but you still need
 cable)




PROPRIETARY & CONFIDENTIAL
                              99
TVF makes more TVs smarter




PROPRIETARY & CONFIDENTIAL
                             100
Dongles abound to add
 connectivity to TVs




PROPRIETARY & CONFIDENTIAL
                             101
Don’t put mobile in the
 corner
         "If the TVs are in one corner and mobile
         devices in another, as has been the case
         in years past, it will completely go
         against how consumers are interacting
         with devices and media. Look for
         savvier product manufacturers to show
         how devices really fit into people's
         lives."
         - David Berkowitz in Ad Age
PROPRIETARY & CONFIDENTIAL
                                               102
What CES really looked like

                               TV




                                           PC




                             Smart-phone

PROPRIETARY & CONFIDENTIAL
                                                103
Technologies connect
 portable screens to TV
 screens




PROPRIETARY & CONFIDENTIAL
                             104
Dish ruffles feathers with ad
 hopping and slingboxing




PROPRIETARY & CONFIDENTIAL
                                 105
Gadgets connect screens
 with each other




PROPRIETARY & CONFIDENTIAL
                             106
Telibrahma’s Point adds AR
 to TV screens




PROPRIETARY & CONFIDENTIAL
                              107
Bespoke Bytes
Pebble shows off its $10MM
 crowdfunded watch




PROPRIETARY & CONFIDENTIAL
                              109
Lots of tech to watch with
 touch screens & voice
 control




PROPRIETARY & CONFIDENTIAL
                              110
Wearable health monitors
 keep forging forward




PROPRIETARY & CONFIDENTIAL
                             111
Vuzix seeks to one-up
 Google Glass




PROPRIETARY & CONFIDENTIAL
                             112
No sign of the Volt buckle 




PROPRIETARY & CONFIDENTIAL
                                113
Trying on virtual clothing’s
 in vogue




PROPRIETARY & CONFIDENTIAL
                                114
Styku uses 4 Kinects to
 reinvent the fitting room




PROPRIETARY & CONFIDENTIAL
                             115
Xsens demos wearable 3D
 body motion tracking




PROPRIETARY & CONFIDENTIAL
                             116
New inputs
Asus taps Leap Motion to
 power gesture-controlled
 PCs




PROPRIETARY & CONFIDENTIAL
                             118
Mauz adds gesture input for
 laptops via smartphones




PROPRIETARY & CONFIDENTIAL
                               119
Facial recognition
 determines ad reactions




PROPRIETARY & CONFIDENTIAL
                             120
Orange + Movea = Gesture
 controlled set top box




PROPRIETARY & CONFIDENTIAL
                             121
Intel puts your body into the
 virtual experience




PROPRIETARY & CONFIDENTIAL
                                 122
Tobii Gaze: look out for PCs
 controlled by your eyes




PROPRIETARY & CONFIDENTIAL
                                123
Haier lets you control TVs
 with your eyes




PROPRIETARY & CONFIDENTIAL
                              124
Sensors scan your brain




PROPRIETARY & CONFIDENTIAL
                             125
Advertising needs new
 inputs too. Enter Moonrider’s
 Art Jam




PROPRIETARY & CONFIDENTIAL
                                 126
Cube26 lets you shush your
 TV




PROPRIETARY & CONFIDENTIAL
                              127
Don’t forget Xbox: Kinect
 shows red card when you
 curse at refs




PROPRIETARY & CONFIDENTIAL
                             128
In transit
“Why is the
                             car not an
                             app?”
                             Marc Benioff, CEO, Salesforce
                             at CES 2013 Brand Matters keynote




PROPRIETARY & CONFIDENTIAL
                                                                 130
Toyota, Audi preview self-
 driving cars (taking on
 Google)




PROPRIETARY & CONFIDENTIAL
                              131
BMW-backed MyCityWay
 surfaces local
 recommendations




PROPRIETARY & CONFIDENTIAL
                             132
Qualcomm Gimbel engine
 adds context to location
 apps




PROPRIETARY & CONFIDENTIAL
                             133
Fords as Glympse to share
 location




PROPRIETARY & CONFIDENTIAL
                             134
Ford turns cars into
 platforms




PROPRIETARY & CONFIDENTIAL
                             135
Ford turns cars into
 platforms




PROPRIETARY & CONFIDENTIAL
                             136
ODB enables an API




PROPRIETARY & CONFIDENTIAL
                             137
Samsung also becomes
 modular with Evolution Kit




PROPRIETARY & CONFIDENTIAL
                              138
Fun & Games
Reality can still be virtual and
 not just augmented




PROPRIETARY & CONFIDENTIAL
                                140
Nvidia’s previews new
 Android gaming device




PROPRIETARY & CONFIDENTIAL
                             141
You know, for kids: Fisher-
 Price embeds screens in toys




PROPRIETARY & CONFIDENTIAL
                             142
Cubelets add sensors to
 these robotic building blocks




PROPRIETARY & CONFIDENTIAL
                                 143
Skylanders collectibles
 interact with PCs and game
 consoles




PROPRIETARY & CONFIDENTIAL
                              144
Everyone’s doing demos of
 Fruit Ninja




PROPRIETARY & CONFIDENTIAL
                             145
Gamestick: big screen
 gaming in your pocket




PROPRIETARY & CONFIDENTIAL
                             146
Microsoft ‘Holodeck’ tech to
 expand games beyond TV set




PROPRIETARY & CONFIDENTIAL
                             147
Smart Glass, BlueStacks
 signs of new era of
 interoperability




PROPRIETARY & CONFIDENTIAL
                             148
All hail our
robot overlords
3D Printing pervasive




PROPRIETARY & CONFIDENTIAL
                             150
LG vacuums dance even
 better than Bradley Cooper




PROPRIETARY & CONFIDENTIAL
                              151
Cooper can still outdance
 Shimi




PROPRIETARY & CONFIDENTIAL
                             152
iRobot cleans your gutters




PROPRIETARY & CONFIDENTIAL
                              153
Build your own robots with
 the next gen of LEGO
 Mindstorms




PROPRIETARY & CONFIDENTIAL
                              154
Careful: you may step on
 robots trying to snapchat
 you




PROPRIETARY & CONFIDENTIAL
                             155
Wrapping up
2 apps that saved me at CES
    Cardmunch: Scan business
    cards, add to address book
      and LinkedIn with 1 tap
            www.cardmunch.com




                                 Pocket: Save articles to
                                 read later via browser,
                                     mobile, email
                                   www.getpocket.com
PROPRIETARY & CONFIDENTIAL
                                                            157
Other companies of interest
   ◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc
   ◦ Bluestacks: Run Android apps on Windows or Mac
   ◦ Cube26: tech products to enable devices to better recognize and interact with users
   ◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change
         temperature

   ◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host
   ◦ Mindmeld by Expect Labs: Contextual intelligence for video chat
   ◦ ooVoo: now watch videos together with 10 people
   ◦ Stremor: TLDR bBrowser extension that summarizes content
   ◦ Trackdot: Sensors to help you track your luggage
   ◦ TroopID: Verifies US military records so retailers can reward servicemen and vets
         with perks at checkout
PROPRIETARY & CONFIDENTIAL
                                                                                           158
Bonus: The Best CES
◦Coverage
      VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here

◦ Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of
      the ad industry is also a gadget junkie and even a developer

◦ NY Times: Smartphones Become Life's Remote Control -
◦ TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to
      make it big

◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES
◦ Business Insider: TVs include facial recognition to recommend content, and soon to
      personalize ads

◦ TechCrunch: Why Samsung is the 5th Horseman of Tech
◦ The Verge: Awards for the Best of CES
◦ Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian
      Schafer and I seemed to have the same idea (it's hardly the first or last time for that).

◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them
      already and others are on my wish list.
PROPRIETARY & CONFIDENTIAL
                                                                                                  159
Thanks! Keep in touch
   David Berkowitz
   VP Emerging Media, 360i
   ◦david.berkowitz@360i.com
   ◦blog.360i.com / @360i
   ◦MarketersStudio.com / @dberkowitz
   ◦www.about.me/dberkowitz


PROPRIETARY & CONFIDENTIAL
                                        160

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CES 2013: The Year of the Connected Brand

  • 1. CES 2013: The Year of the Connected Brand (‘Berky’s cut’ edition) David "Berky" Presented by: Berkowitz VP Emerging Media 360i - @360i david.berkowitz@360i.com @dberkowitz www.about.me/dberkowitz PROPRIETARY & CONFIDENTIAL
  • 2. Your guide to CES In January 2013, I returned to Las Vegas for my sixth straight Consumer Electronics Show (CES), elbowing my way through the miles of exhibit space packed with 150,000 attendees. I have a particular focus on what matters for marketers, so you won’t see every last 3D TV here. You can find photo credits (to images that are not my own), annotations, and other references in the notes to most slides. Many more of my photos are on Flickr with Creative Commons attribution: http://www.flickr.com/photos/davidberkowitz/sets/72157632520076131/ A few of the GIFs are available at Cinemagr.am: http://cinemagr.am/web/user/3396 Thanks for joining the ride. Reach out any time if I can provide more color. - David Berkowitz, www.about.me/dberkowitz PROPRIETARY & CONFIDENTIAL 2
  • 4. CES in <140 characters PROPRIETARY & CONFIDENTIAL 4
  • 5. Year of the startup? PROPRIETARY & CONFIDENTIAL 5
  • 6. Why this CES mattered "It was, in short, the BEST.CES.EVER. "It’s what CES – and it’s what innovation in general – is really about: the lone genius (or geniuses) working in the dark, brining something into the light." - TechCrunch PROPRIETARY & CONFIDENTIAL 6
  • 7. 5 Predicted Trends in Ad Age PROPRIETARY & CONFIDENTIAL 7
  • 8. Scoring the 5 Trends in Ad Age The Prediction The Result PROPRIETARY & CONFIDENTIAL 8
  • 9. Walt Mossberg’s 2013 Forecast Hardware & software Tablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, better smartphones & music players plans Higher tech for Cheaper fitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 9
  • 10. Scoring Mossberg: What matters for marketers Hardware & software Tablets trump integrate Apple TV leads PCs smart TV era Cheaper Costlier, better smartphones & music players plans Higher tech for Cheaper fitness & health Internet- smartphones & monitors controlled plans everything PROPRIETARY & CONFIDENTIAL 10
  • 11. Fast Company’s CES Fourbox PROPRIETARY & CONFIDENTIAL 11
  • 12. Oh bloody hell… Phablets? PROPRIETARY & CONFIDENTIAL 12
  • 13. Lazerow knows best PROPRIETARY & CONFIDENTIAL 13
  • 15. Things change fast: netbooks gone, and forgotten Netbook s 2007- 2012 PROPRIETARY & CONFIDENTIAL 15
  • 16. Desktops almost as dead as netbooks PROPRIETARY & CONFIDENTIAL 16
  • 17. Salesforce monitored trends live PROPRIETARY & CONFIDENTIAL 17
  • 18. >1.2 million social conversations about CES PROPRIETARY & CONFIDENTIAL 18
  • 19. Pay TV is shrinking Note the misleading Y-axis: it’s shrinking, but not that fast PROPRIETARY & CONFIDENTIAL 19
  • 20. People like their TVs connected, and sometimes smart PROPRIETARY & CONFIDENTIAL 20
  • 21. The West Coast loves CES PROPRIETARY & CONFIDENTIAL 21
  • 22. People chat about screens of all sizes PROPRIETARY & CONFIDENTIAL 22
  • 23. Big screens are better PROPRIETARY & CONFIDENTIAL 23
  • 24. Bendy screens capture the buzz PROPRIETARY & CONFIDENTIAL 24
  • 25. NY, CA men are top tweeters PROPRIETARY & CONFIDENTIAL 25
  • 26. TV still the hot topic of tweets PROPRIETARY & CONFIDENTIAL 26
  • 27. More proof: CES is raining men (Hallelujah) – older men PROPRIETARY & CONFIDENTIAL 27
  • 28. Most talked about products don’t matter PROPRIETARY & CONFIDENTIAL 28
  • 29. Samsung tops brand mentions PROPRIETARY & CONFIDENTIAL 29
  • 32. The CES Marketer Matrix PROPRIETARY & CONFIDENTIAL 32
  • 33. The CES Marketer Matrix Hulk Iron Man Hawkeye Capt. America PROPRIETARY & CONFIDENTIAL 33
  • 34. The CES Marketer Matrix PROPRIETARY & CONFIDENTIAL 34
  • 35. An inside look at CES
  • 37. More screens need more power PROPRIETARY & CONFIDENTIAL 37
  • 38. The food… The food… PROPRIETARY & CONFIDENTIAL 38
  • 39. Great marketing is everywhere PROPRIETARY & CONFIDENTIAL 39
  • 40. Big TASC ahead PROPRIETARY & CONFIDENTIAL 40
  • 42. Reporting live from CES (well, close enough) PROPRIETARY & CONFIDENTIAL 42
  • 44. Joining the mobile mafia PROPRIETARY & CONFIDENTIAL 44
  • 45. Startups pitched angels at Launchfest PROPRIETARY & CONFIDENTIAL 45
  • 46. Lots of late nights (VIP or bust) PROPRIETARY & CONFIDENTIAL 46
  • 47. “Unless you’re taking us to the edge of the abyss and making us uncomfortable, we don’t need you.” Coca-Cola CMO Joe Tripodi on what brands think of agencies , at CES 2013 Brand Matters keynote PROPRIETARY & CONFIDENTIAL 47
  • 48. Strangest product at CES: brainwave-controlled cat ears PROPRIETARY & CONFIDENTIAL 48
  • 49. Worst company name PROPRIETARY & CONFIDENTIAL 49
  • 50. A memorable Qualcomm keynote… PROPRIETARY & CONFIDENTIAL 50
  • 51. Celebs gone wild PROPRIETARY & CONFIDENTIAL 51
  • 52. 3 words seen often at CES 2013 not seen before PROPRIETARY & CONFIDENTIAL 52
  • 53. People come from all over the world PROPRIETARY & CONFIDENTIAL 53
  • 55. Brand of the Year
  • 56. The 5th Horseman PROPRIETARY & CONFIDENTIAL 56
  • 57. The key to Samsung’s success “…There’s something else besides sheer size that makes Samsung so successful… Samsung is willing to try anything. Actually, it’s willing to try everything.” - Slate PROPRIETARY & CONFIDENTIAL 57
  • 58. Samsung’s ad network a work in progress but gaining reach PROPRIETARY & CONFIDENTIAL 58
  • 59. Samsung AdHub finds its corner PROPRIETARY & CONFIDENTIAL 59
  • 60. Samsung devices connect with each other PROPRIETARY & CONFIDENTIAL 60
  • 61. Voice activation uses NLP. Sponsored listings coming? PROPRIETARY & CONFIDENTIAL 61
  • 62. Cameras add 4G for constant connectivity PROPRIETARY & CONFIDENTIAL 62
  • 63. Cameras connect directly with social apps PROPRIETARY & CONFIDENTIAL 63
  • 64. Samsung reimagines store windows PROPRIETARY & CONFIDENTIAL 64
  • 65. AutoShare becoming de rigeur PROPRIETARY & CONFIDENTIAL 65
  • 66. The big trends from CES 2013 PROPRIETARY & CONFIDENTIAL
  • 67. Every screen can be the first screen
  • 68. Screens come in all sizes PROPRIETARY & CONFIDENTIAL 68
  • 69. What’s a tablet anyway? PROPRIETARY & CONFIDENTIAL 69
  • 70. Okay, I get it – it’s a tablet and a laptop PROPRIETARY & CONFIDENTIAL 70
  • 71. Displair makes screens appear out of thin air PROPRIETARY & CONFIDENTIAL 71
  • 72. USPS puts AR on direct mail. Because consumers want a mobile ad on top of junk mail. PROPRIETARY & CONFIDENTIAL 72
  • 74. Pre-CES 2013: “Internet of things” PROPRIETARY & CONFIDENTIAL 74
  • 75. Internet-enabled sensors: new outlet for the passive aggressive PROPRIETARY & CONFIDENTIAL 75
  • 76. Okay, these alerts can be a bit much PROPRIETARY & CONFIDENTIAL 76
  • 77. Lots of ways to chill out “There was one thing I got wrong: it’s no longer about the internet of things. That’s geek speak from what now sounds like a bygone era. The new era of connected devices is for everyone.” - David Berkowitz, Advertising Age PROPRIETARY & CONFIDENTIAL 77
  • 78. Lowe’s Iris is a hub for connected devices PROPRIETARY & CONFIDENTIAL 78
  • 79. Perhaps HAPIfork will help you eat better PROPRIETARY & CONFIDENTIAL 79
  • 80. Colbert on HAPIfork “What is the point of consumer technology that stops you from consuming?” - Stephen Colbert PROPRIETARY & CONFIDENTIAL 80
  • 81. The new remote control PROPRIETARY & CONFIDENTIAL 81
  • 82. Even the light bulb is reinvented PROPRIETARY & CONFIDENTIAL 82
  • 83. Samsung’s smart fridge runs Evernote PROPRIETARY & CONFIDENTIAL 83
  • 84. No more dumb appliances! PROPRIETARY & CONFIDENTIAL 84
  • 85. LG appliances upgrade hardware and software PROPRIETARY & CONFIDENTIAL 85
  • 86. Nest continuing to turn up the heat PROPRIETARY & CONFIDENTIAL 86
  • 87. AT&T envisions a Digital Life PROPRIETARY & CONFIDENTIAL 87
  • 88. Bluetooth stickers add sensors everywhere PROPRIETARY & CONFIDENTIAL 88
  • 89. NFC devices such as LG Pocket Photo create more connections PROPRIETARY & CONFIDENTIAL 89
  • 91. The future of TV? Meh PROPRIETARY & CONFIDENTIAL 91
  • 92. Yay, more big TV sets PROPRIETARY & CONFIDENTIAL 92
  • 93. 3D still around, but less a focus PROPRIETARY & CONFIDENTIAL 93
  • 94. And now, umm, transparent 3D? PROPRIETARY & CONFIDENTIAL 94
  • 95. TV focus shifts to software: Zeebox partners with Gracenote PROPRIETARY & CONFIDENTIAL 95
  • 96. Gracenote empowers TV sets to target better ads PROPRIETARY & CONFIDENTIAL 96
  • 97. TVs add facial recognition to personalize recommendations "Increasingly, TVs will know who is watching them and I expect advertisers will know shortly thereafter. This should result in shows and commercials you like more and even better products, but far less privacy.“ - Rob Enderle, Enderle Group, in Business Insider ◦ PROPRIETARY & CONFIDENTIAL 97
  • 98. Panasonic TVs use facial recognition for personalization PROPRIETARY & CONFIDENTIAL 98
  • 99. Time Warner Cable comes to Roku (but you still need cable) PROPRIETARY & CONFIDENTIAL 99
  • 100. TVF makes more TVs smarter PROPRIETARY & CONFIDENTIAL 100
  • 101. Dongles abound to add connectivity to TVs PROPRIETARY & CONFIDENTIAL 101
  • 102. Don’t put mobile in the corner "If the TVs are in one corner and mobile devices in another, as has been the case in years past, it will completely go against how consumers are interacting with devices and media. Look for savvier product manufacturers to show how devices really fit into people's lives." - David Berkowitz in Ad Age PROPRIETARY & CONFIDENTIAL 102
  • 103. What CES really looked like TV PC Smart-phone PROPRIETARY & CONFIDENTIAL 103
  • 104. Technologies connect portable screens to TV screens PROPRIETARY & CONFIDENTIAL 104
  • 105. Dish ruffles feathers with ad hopping and slingboxing PROPRIETARY & CONFIDENTIAL 105
  • 106. Gadgets connect screens with each other PROPRIETARY & CONFIDENTIAL 106
  • 107. Telibrahma’s Point adds AR to TV screens PROPRIETARY & CONFIDENTIAL 107
  • 109. Pebble shows off its $10MM crowdfunded watch PROPRIETARY & CONFIDENTIAL 109
  • 110. Lots of tech to watch with touch screens & voice control PROPRIETARY & CONFIDENTIAL 110
  • 111. Wearable health monitors keep forging forward PROPRIETARY & CONFIDENTIAL 111
  • 112. Vuzix seeks to one-up Google Glass PROPRIETARY & CONFIDENTIAL 112
  • 113. No sign of the Volt buckle  PROPRIETARY & CONFIDENTIAL 113
  • 114. Trying on virtual clothing’s in vogue PROPRIETARY & CONFIDENTIAL 114
  • 115. Styku uses 4 Kinects to reinvent the fitting room PROPRIETARY & CONFIDENTIAL 115
  • 116. Xsens demos wearable 3D body motion tracking PROPRIETARY & CONFIDENTIAL 116
  • 118. Asus taps Leap Motion to power gesture-controlled PCs PROPRIETARY & CONFIDENTIAL 118
  • 119. Mauz adds gesture input for laptops via smartphones PROPRIETARY & CONFIDENTIAL 119
  • 120. Facial recognition determines ad reactions PROPRIETARY & CONFIDENTIAL 120
  • 121. Orange + Movea = Gesture controlled set top box PROPRIETARY & CONFIDENTIAL 121
  • 122. Intel puts your body into the virtual experience PROPRIETARY & CONFIDENTIAL 122
  • 123. Tobii Gaze: look out for PCs controlled by your eyes PROPRIETARY & CONFIDENTIAL 123
  • 124. Haier lets you control TVs with your eyes PROPRIETARY & CONFIDENTIAL 124
  • 125. Sensors scan your brain PROPRIETARY & CONFIDENTIAL 125
  • 126. Advertising needs new inputs too. Enter Moonrider’s Art Jam PROPRIETARY & CONFIDENTIAL 126
  • 127. Cube26 lets you shush your TV PROPRIETARY & CONFIDENTIAL 127
  • 128. Don’t forget Xbox: Kinect shows red card when you curse at refs PROPRIETARY & CONFIDENTIAL 128
  • 130. “Why is the car not an app?” Marc Benioff, CEO, Salesforce at CES 2013 Brand Matters keynote PROPRIETARY & CONFIDENTIAL 130
  • 131. Toyota, Audi preview self- driving cars (taking on Google) PROPRIETARY & CONFIDENTIAL 131
  • 132. BMW-backed MyCityWay surfaces local recommendations PROPRIETARY & CONFIDENTIAL 132
  • 133. Qualcomm Gimbel engine adds context to location apps PROPRIETARY & CONFIDENTIAL 133
  • 134. Fords as Glympse to share location PROPRIETARY & CONFIDENTIAL 134
  • 135. Ford turns cars into platforms PROPRIETARY & CONFIDENTIAL 135
  • 136. Ford turns cars into platforms PROPRIETARY & CONFIDENTIAL 136
  • 137. ODB enables an API PROPRIETARY & CONFIDENTIAL 137
  • 138. Samsung also becomes modular with Evolution Kit PROPRIETARY & CONFIDENTIAL 138
  • 140. Reality can still be virtual and not just augmented PROPRIETARY & CONFIDENTIAL 140
  • 141. Nvidia’s previews new Android gaming device PROPRIETARY & CONFIDENTIAL 141
  • 142. You know, for kids: Fisher- Price embeds screens in toys PROPRIETARY & CONFIDENTIAL 142
  • 143. Cubelets add sensors to these robotic building blocks PROPRIETARY & CONFIDENTIAL 143
  • 144. Skylanders collectibles interact with PCs and game consoles PROPRIETARY & CONFIDENTIAL 144
  • 145. Everyone’s doing demos of Fruit Ninja PROPRIETARY & CONFIDENTIAL 145
  • 146. Gamestick: big screen gaming in your pocket PROPRIETARY & CONFIDENTIAL 146
  • 147. Microsoft ‘Holodeck’ tech to expand games beyond TV set PROPRIETARY & CONFIDENTIAL 147
  • 148. Smart Glass, BlueStacks signs of new era of interoperability PROPRIETARY & CONFIDENTIAL 148
  • 149. All hail our robot overlords
  • 150. 3D Printing pervasive PROPRIETARY & CONFIDENTIAL 150
  • 151. LG vacuums dance even better than Bradley Cooper PROPRIETARY & CONFIDENTIAL 151
  • 152. Cooper can still outdance Shimi PROPRIETARY & CONFIDENTIAL 152
  • 153. iRobot cleans your gutters PROPRIETARY & CONFIDENTIAL 153
  • 154. Build your own robots with the next gen of LEGO Mindstorms PROPRIETARY & CONFIDENTIAL 154
  • 155. Careful: you may step on robots trying to snapchat you PROPRIETARY & CONFIDENTIAL 155
  • 157. 2 apps that saved me at CES Cardmunch: Scan business cards, add to address book and LinkedIn with 1 tap www.cardmunch.com Pocket: Save articles to read later via browser, mobile, email www.getpocket.com PROPRIETARY & CONFIDENTIAL 157
  • 158. Other companies of interest ◦ Alto: AOL’s new web-based email interface that works with Gmail, Yahoo, etc ◦ Bluestacks: Run Android apps on Windows or Mac ◦ Cube26: tech products to enable devices to better recognize and interact with users ◦ Dhama Innovations: Sensors embedded in clothing, healthcare products to change temperature ◦ iBuildApp: free modular DIY app development, with low fees ($10/mo) to host ◦ Mindmeld by Expect Labs: Contextual intelligence for video chat ◦ ooVoo: now watch videos together with 10 people ◦ Stremor: TLDR bBrowser extension that summarizes content ◦ Trackdot: Sensors to help you track your luggage ◦ TroopID: Verifies US military records so retailers can reward servicemen and vets with perks at checkout PROPRIETARY & CONFIDENTIAL 158
  • 159. Bonus: The Best CES ◦Coverage VentureBeat: 10 Things That Blew Our Mind at CES 2013 - there are good ones here ◦ Ad Age: Seeing CES Through the Eyes of Group M's Irwin Gotlieb - one of the titans of the ad industry is also a gadget junkie and even a developer ◦ NY Times: Smartphones Become Life's Remote Control - ◦ TechCrunch: Why CES Matters (for Now) - it's about meeting the lone geniuses trying to make it big ◦ Jerusalem Post: Levi Shapiro shares 5 themes from this CES ◦ Business Insider: TVs include facial recognition to recommend content, and soon to personalize ads ◦ TechCrunch: Why Samsung is the 5th Horseman of Tech ◦ The Verge: Awards for the Best of CES ◦ Digiday: What Agencies Learned at CES. I'm one of four execs included here. Ian Schafer and I seemed to have the same idea (it's hardly the first or last time for that). ◦ TechCocktail: 16 Gadgets You Might Actually Buy from CES. I've bought a few of them already and others are on my wish list. PROPRIETARY & CONFIDENTIAL 159
  • 160. Thanks! Keep in touch David Berkowitz VP Emerging Media, 360i ◦david.berkowitz@360i.com ◦blog.360i.com / @360i ◦MarketersStudio.com / @dberkowitz ◦www.about.me/dberkowitz PROPRIETARY & CONFIDENTIAL 160

Editor's Notes

  1. Aaron Levie - CES: people travel from all over to play with gadgets and not buy anything. Not to be confused with Best Buy. https://twitter.com/levie/status/288120050672599040?uid=1051731&amp;iid=0506bbb9-4ed6-430f-9c5c-87d760418013&amp;nid=12+45+20130107
  2. Techcrunch - http://techcrunch.com/2013/01/03/ces-2013-this-will-be-the-year-of-the-gadget-startup/
  3. TechCrunch - http://techcrunch.com/2013/01/11/why-ces-matters-for-now/
  4. Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ (by yours truly, David Berkowitz
  5. Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  6. http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here&apos;s what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple&apos;s playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn&apos;t be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We&apos;ll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We&apos;ll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  7. Green = most relevant for marketers Orange = so-so Red = less important http://allthingsd.com/20130101/2013-talk-gets-cheaper-tv-gets-smarter/?mod=tweet Business Insider review: Here&apos;s what 2013 holds for us in terms of technology, according to gadget guru Walt Mossberg : Tablets will continue to dominate over laptops. Companies like Microsoft and Google will take cues from Apple&apos;s playbook and make their own devices complete with the hardware, operating system, apps, and an online ecosystem. Mossberg says he wouldn&apos;t be surprised if Microsoft made its own smartphone this year. Smart TVs will take off and Apple will unveil its highly-anticipated TV . We&apos;ll start seeing cheaper Android and Windows 8 smartphones, and more affordable monthly plans from carriers. More portable music players that can handle and play high-quality music will emerge. Fitness and health monitors will get more sophisticated sensors and come in different forms. We&apos;ll see more Internet-connected devices that let us wirelessly control things like light bulbs, appliances, and home security tools.  - Walt: http://technmarketing.com/blog3/wp-content/uploads/2010/08/about_walt.jpg
  8. FastCompany -http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013 Smart: Samsung - http://www.amazon.com/Samsung-UN50ES6100-50-Inch-120Hz-Black/dp/B007BG4U70 Wearable: Vuzix - www.vuzix.com/consumer/products_m100.html Thin: LG - http://www.lgnewsroom.com/newsroom/contents/62819 Invisible: Tobii - http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ Invisible:
  9. http://www.businessinsider.com/forget-the-smartphone-forget-the-tablet--the-phablet-is-the-gadget-of-2013-2013-1
  10. http://www.businessinsider.com/sayonara-netbooks-asus-and-the-rest-wont-make-any-more-in-2013-2013-1 Photo: Berky - http://www.flickr.com/photos/davidberkowitz/5765150901/
  11. - http://blog.compete.com/2013/01/10/hybrids-the-brave-new-world-of-personal-pcs
  12. Marketing cloud – Salesforce - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  13. paidContent - http://paidcontent.org/2013/01/11/pay-tv-will-shrink-for-first-time-in-history-study-says-cable-watching-peaked-in-2012/ Note the misleading Y Axis – it’s shrinking, but not that fast
  14. Emarketer - http://www.emarketer.com/Article.aspx?R=1009581 Connected TVs are connected to the internet any way possible (eg Roku, Xbox) – smart TVs have internet built in
  15. - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  16. - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  17. Salesforce - Marketing cloud - http://www.slideshare.net/marketingcloud/ces-2013-final-social-media-data-report
  18. - http://advertising.twitter.com/2013/01/ces-2013-winners-on-twitter.html - http://ces.massrelevance.com/ - Mass Relevance
  19. Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  20. Keyhole - http://keyhole.co/realtime/CHLJYj/CES
  21. Peek Analytics – www.peekanalytics.com
  22. Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  23. Vis Salesforce MarketingCloud http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  24. CES Matrix, take 2 – a little more polished
  25. Hulk - http://www.buy.com/th/disguise-vinyl-mask.html Iron Man http://www.birthdaydirect.com/iron-man-masks-p-21191.html Hawkeye - http://www.tales2astonish.com/the-avengers-countdown-day-08-hawkeye/ Captain America - http://tvtropes.org/pmwiki/pmwiki.php/Film/CaptainAmerica1990
  26. Examples: Bottom left: Sharp 8K TVs are pretty but evolutionary and won’t change anything for marketers Far top left: Brainwave readers have great potential but will be focused on more niche markets like certain areas of healthcare in immediate future. Some marketers will want to use them for research though. Top middle: wearable fashion like Vuzix glasses, and Google’s Project Glass, will give people a new way to experience digital media – and the real world, but are years off from mainstream adoption. Initial models focus on very specific niches like ski goggles. Far right: Samsung’s AdHub shows great potential with Samsung’s massive penetration in both TVs and mobile handsets
  27. Purell – a winning hand starts here
  28. Launchfest
  29. Iheartradio vip
  30. Via Wikimedia commons - http://commons.wikimedia.org/wiki/File:Hubble%27s_Wide_View_of_%27Mystic_Mountain%27_in_Infrared.jpg Via Flickr NASA Goddard - http://www.flickr.com/photos/gsfc/4545192059/
  31. - PC Mag - http://www.pcmag.com/article2/0,2817,2414078,00.asp
  32. Didlr! www.didlr.com “ Twitter for Doodlers”
  33. Qualcomm keynote in The Verge - http://www.theverge.com/2013/1/8/3850056/qualcomms-insane-ces-2013-keynote-pictures-tweets
  34. Photos: Berky David Blaine, Omar Epps, Tim Westergren http://www.radian6.com/blog/2013/01/infographic-2013-ces-as-seen-through-social-media/
  35. - http://dufi.adventgx.com/wp-content/uploads/2012/11/kickstarter-badge-funded.png
  36. - http://cinemagr.am/show/92959839
  37. - http://techcrunch.com/2013/01/05/the-fifth-horsemen-of-tech-samsung/
  38. Slate - http://www.slate.com/articles/technology/technology/2013/01/samsung_how_the_korean_firm_got_to_be_the_biggest_tech_company_in_the_world.html?wpisrc=newsletter_tis
  39. Another OEM saw how hard it is to get into the ad game But lots of promise as it expands across android devices - http://www.samsungadhub.com/pr/customers/publishers/publishers.do
  40. PSFK - http://www.psfk.com/2013/01/samsungs-transparent-screen-retail.html
  41. http://cinemagr.am/show/96387672
  42. Theme: partnerships forming
  43. http://cinemagr.am/show/97258683
  44. Displair – www.displair.com Cinemagram GIF - http://cinemagr.am/show1/100717184
  45. AR - http://venturebeat.com/2013/01/10/usps-augmented-reality-app/ Developed with Aurasma
  46. Theme: partnerships forming
  47. Twine Fridge -&gt; Washing machine -&gt; come up with useful example (smart grill?) Show Quirky + GE
  48. Twine Fridge -&gt; Washing machine -&gt; come up with useful example (smart grill?) Show Quirky + GE
  49. Whirlpool fridge (my image) Ad Age - http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/ Follow up - http://adage.com/article/digitalnext/scoring-5-trends-marketers-ces/239176/
  50. Lowes http://www.lowes.com/cd_Iris_239939199_ It’s also a new revenue stream, with Lowe’s offering its new kind of Geek Squad
  51. - http://www.hapilabs.com/products-hapifork.asp
  52. Colbert - http://techcrunch.com/2013/01/12/in-defense-of-the-hapifork/ - http://www.colbertnation.com/the-colbert-report-videos/422778/january-10-2013/tip-wag---hapifork---kevin-garnett
  53. NY Times - http://www.nytimes.com/2013/01/12/technology/smartphones-can-now-run-consumers-lives.html?nl=todaysheadlines&amp;emc=edit_th_20130112&amp;_r=0
  54. Rambus, NXP
  55. Image used – Engadget - http://www.engadget.com/gallery/samsung-t9000-refrigerator-with-evernote-hands-on/5550003/ Also Samsung smart fridge - http://venturebeat.com/2013/01/11/samsung-smart-fridge-it-runs-android-apps-like-evernote-video-demo/
  56. LG - http://techcrunch.com/2013/01/07/lgs-smart-home-gets-a-lot-smarter-in-2013-the-company-reveals-its-vision-at-ces/
  57. Via techcrunch - http://techcrunch.com/2013/01/07/atts-digital-life-home-automationsecurity-system-to-debut-in-8-markets-in-march/
  58. - http://www.engadget.com/2013/01/02/sticknfind-bluetooth-stickers-hands-on/
  59. Android app - https://play.google.com/store/apps/details?id=com.lge.media.lgpocketphoto&amp;hl=en http://techcrunch.com/2013/01/10/want-lgs-pocket-photo-a-tiny-nfc-friendly-photo-printer/
  60. Theme: partnerships forming
  61. It’s an evolutionary step forward – OLED, 4K, 8K – but no real impact for anyone but the manufacturers themselves
  62. Weird demo from Hisense
  63. Gracenote and Zeebox - http://www.engadget.com/2013/01/03/zeebox-gracenote-entourage/?a_dgi=aolshare_twitter Zeebox partners with Gracenote for Second Screen app
  64. Gracenote ad targeting - http://gigaom.com/2012/12/14/gracenote-ad-targeting/
  65. PSFK on Panasonic - http://www.psfk.com/2013/01/panasonic-facial-recognition-tv.html Google - http://www.businessinsider.com/this-new-google-tv-watches-you-and-chooses-shows-based-on-your-behavior-2013-1?utm_source=alerts Image: Wikipedia - http://en.wikipedia.org/wiki/Rob_Enderle
  66. http://www.zdnet.com/panasonic-goes-big-with-social-tv-green-innovations-7000009546/
  67. TWC + Roku - http://techcrunch.com/2013/01/07/roku-700-streaming-channels-twc/ www.roku.com
  68. - http://www.tvfp.tv/
  69. TVF - http://www.tvfp.tv/ Roku – www.roku.com http://shop.infinitec.com/
  70. Ad Age: 5 Trends for Marketers to Watch http://adage.com/article/digitalnext/trends-marketers-watch-ces/238998/
  71. LG’s booth
  72. Audible Magic http://audiblemagic.com/#slide1 Writeup in Forbes Jan 2013: The company is now leveraging that expertise to provide supplemental content on tablets and computers, the so-called “second screen” in entertainment.  A smartphone app listens to what you’re watching on TV, identifies it, and offers related content.  In the demo, the app synched an episode of Million Dollar Money Drop to a home play-along game that followed the episode precisely, letting you go beyond simply yelling at the television. http://www.forbes.com/sites/larrydownes/2013/01/12/the-five-most-disruptive-technologies-at-ces-2013/2/
  73. Ad Age - http://adage.com/article/special-report-ces/tv-ces-las-vegas/239050/?utm_source=mediaworks&amp;utm_medium=newsletter&amp;utm_campaign=adage “ New powers for Dish&apos;s Hopper:  The satellite giant is once again igniting chatter at CES. Last year, Dish used the trade show to introduce the powerful Hopper DVR, soon afterward announcing its ad-skipping feature --which led broadcast networks to sue. This year, Dish has announced a new version of the Hopper that integrates Slingbox, allowing customers to watch live or recorded TV on internet-connected tablets, smartphones and computers.”
  74. Actiontec Screenbeam – devices connect screens with each other http://www.actiontec.com/products/product.php?pid=298#.UPJgiG88CSo
  75. - http://us.telibrahma.com/point-home/pointhome-page/
  76. Wearable computing
  77. VentureBeat - http://venturebeat.com/2013/01/03/pebble-will-finally-unveil-its-kickstarter-darling-smartwatch-at-ces/ - Pebble Watch
  78. Martian Watches – voice control- http://martianwatches.com/ Filip Basis
  79. New fitbit – www.fitbit.com Bodymedia – via Venturebeat - http://venturebeat.com/2013/01/06/bodymedia-launches-beefed-up-health-tracking-system-for-your-arm/
  80. - http://www.vuzix.com/consumer/products_m100.html
  81. - Volt Buckle
  82. Styku - http://www.styku.com/business/
  83. http://www.youtube.com/watch?v=7RT6O3yeF00 http://www.xsens.com/en/news/ip-licensing-news/demonstration-of-worlds-first-wearable-3d-body-motion-tracking-system-based-on-consumer-grade-mems-sensors-at-international-ces http://www.fastcompany.com/3004440/smart-wearable-invisible-thin-4-ces-tech-trends-track-2013
  84. Redefining interactive
  85. https://leapmotion.com/ http://www.theverge.com/2013/1/3/3830394/leap-motion-asus-pc-deal Gesture and voice to keep forging past typing and touch
  86. - http://www.kickstarter.com/projects/1339485407/mauz-one-device-to-rule-them-all
  87. Affectiva www.affectiva.com WPP portfolio: http://www.wpp.com/wpp/companies/companydetail.htm?id=630
  88. - Seems kind of like Kinect, or an evolution of Smart TV from Samsung… http://venturebeat.com/2013/01/03/orange-taps-movea-to-create-a-gesture-based-set-top-box/
  89. Intel
  90. Tobii Gaze - http://www.youtube.com/watch?feature=player_embedded&amp;v=3MoGzTdQnX8 http://www.tobii.com/en/gaze-interaction/global/what-is-Gaze-Interaction/ http://www.tobii.com/ http://latimesblogs.latimes.com/technology/2012/01/ces-2012-tobii-lets-you-control-computers-with-your-eyes.html
  91. - http://gigaom.com/2013/01/10/haier-vision-control-tv/
  92. Café shot – Muse - https://www.shoplocket.com/products/PaxCP-pre-order-your-muse Muse http://interaxon.ca/muse/ http://www.indiegogo.com/interaxonmuse?c=gallery More Muse - http://venturebeat.com/2013/01/11/ces-2013-top-10/ BodyWave – Play Attention http://www.freerlogic.com/body-wave/
  93. Moonrider / Artjam www.moonrider.com
  94. More – VentureBeat http://venturebeat.com/2013/01/09/cube26-natural-vision-control-gestures-video/
  95. Red card- http://eastsidefcnews.blogspot.com/2009/12/red-card.html Telegraph – http://www.telegraph.co.uk/technology/video-games/video-game-news/9423539/Fifa-13-referees-will-hear-Xbox-Kinect-players-swearing.html Fifa 13 will take advantage of Microsoft Kinect to allow players to shout commands to their team to change tactics or formations without pausing the game. But the system will also listen for players whose frustration gets the better of them. Swearing at the referee will influence their decision-making, possibly leading to more bookings. EA says that in Fifa 13&apos;s career mode, gamers will find that storylines will develop if they acquire a reputation for abusing referees.
  96. image: David Berkowitz Background - VentureBeat: http://venturebeat.com/2013/01/04/let-the-driverless-race-begin-toyota-and-audi-prep-self-driving-cars-for-ces/
  97. www.mycityway.com Partner with BMW https://itunes.apple.com/us/app/mycityway-now-city-explorer/id516533051?mt=8
  98. Step up click-through rates with your consumers. The powerful Gimbal™ relevance engine ensures that your app delivers what your users want – before they even know they want it. https://www.gimbal.com/showcase/
  99. VentureBeat infographic - http://venturebeat.com/2013/01/11/a-quick-visual-look-at-the-best-of-ces-2013-infographic/
  100. More in TC - http://techcrunch.com/2013/01/07/ford-launches-open-developer-program-to-let-mobile-apps-interface-with-its-cars/
  101. Carvoyant (green arrow) - http://jumpstart.carvoyant.com/ http://techcrunch.com/2013/01/12/carvoyant-is-ready-to-put-your-car-in-the-cloud/ Dash https://play.google.com/store/apps/details?id=com.dashlabs.dash.android http://www.dash.by - https://www.facebook.com/photo.php?fbid=168844839926828&amp;set=a.158994770911835.50087.121609777983668&amp;type=1&amp;theater Audiovox / Voxx
  102. Wearable computing
  103. http://www.oculusvr.com/ Video: http://vimeo.com/54429925
  104. - http://shield.nvidia.com/portable-features
  105. Fisher-Price by Mattel
  106. Score 87 screen: Bluestacks - http://www.bluestacks.com/ Philips uWant - http://techcrunch.com/2013/01/11/philips-uwand-motion-controller-makes-another-ces-appearance-plays-fruit-ninja-video/ VentureBeat (TCL) - http://venturebeat.com/2013/01/10/will-you-buy-this-tcl-tv-for-a-new-way-to-play-fruit-ninja/
  107. Gamestick - http://www.kickstarter.com/projects/872297630/gamestick-the-most-portable-tv-games-console-ever
  108. VentureBeat: http://venturebeat.com/2013/01/10/microsoft-holodeck-xbox-kinect/ YT: http://www.youtube.com/watch?feature=player_embedded&amp;v=re1EatGRV0w#!
  109. Android - https://play.google.com/store/apps/details?id=com.microsoft.smartglass&amp;hl=en iOS - https://itunes.apple.com/us/app/xbox-smartglass/id480914036?mt=8 www.bluestacks.com https://www.facebook.com/BlueStacksInc?fref=ts
  110. Black printer: Replicator 2X launched - http://store.makerbot.com/replicator2x.html Kraftwurx – like Shapeways CubeX / Cube – in VentureBeat http://venturebeat.com/2013/01/07/cube-x-3d-systems/
  111. - http://cinemagr.am/show/100727537
  112. http://cinemagr.am/show1/100720211 Cooper - http://pandawhale.com/post/14126/jennifer-lawrence-dancing-silver-linings-playbook Robot: Shimi by Tovbot
  113. - http://www.usatoday.com/story/technologylive/2013/01/07/ces-2013-lego-mindstorms-ev3/1810489/ - http://techcrunch.com/2013/01/10/i-for-one-welcome-our-robotic-lego-mindstorm-ev3-overloads/
  114. Robotex http://www.robotex.com/
  115. http://venturebeat.com/2013/01/10/usps-augmented-reality-app/
  116. www.cardmunch.com www.getpocket.com
  117. Via http://www.marketersstudio.com/2013/01/the-best-recaps-and-coverage-of-ces.html