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David BerkowitzVP Emerging Media, 360i     @dberkowitz dberkowitz@360i.com                          1
It’s my job to try a rangeof mobile devices, but I’ll stick with        mobile phones here                                ...
1946            1 mobile phone call                stVia AT&T : “June 17, 1946: A driver in St. Louis, Mo., pulled out a h...
1970s-80s                     car phone   Since 1946, we’ve gone throughfour eras of mobile telephony, starting   with the...
1980-1990scordless phone                 5
1990s-2000s  cellphone              6
mid 2000s-today  smartphone              7
So after car phones, cordless phones,   cellphones, and smartphones,          what comes next?                        ?   ...
2012-megaphone            9
2012-MEGAphonehttp://www.mgelectronics.com/productlisting.cfm?categoryid=10                                           It’s...
why thismatters:           11
1. you’re living  in the age ofthe megaphone                    12
2. this decade,BILLIONS ofconsumers will     haveMEGAphones                  13
3. MEGAphones  play a role in   every     of     our day               14
4. it’s time to    amplify   everything      you do(starting… now)                15
16
INFOOVERLOAD AHEAD           17
http:/bit.ly/admonstersdbWash down with apint of GuinnessDo not operateheavy machinerywhile clicking                   Lin...
24 hours      inThe Age of theMEGAphone                 19
It begins 4am the following day.  4am Day 2  I’m outside a restaurant with my friendSven Banana, some pie, and a funky t-s...
www.360i.com   Proprietary & Confidential   21
24 hours earlier, I’m fast asleep,4am Day 1: Sleep Science                  listening to positive motivational            ...
I’ve got my Nike+ FuelBand                     to keep track of all my physical activity                         (and hopi...
With my Lark wristband connecting6am: Lark                  via bluetooth, it silently wakes me                           ...
Here’s what one night’s sleep      record looks like.                                www.360i.com   Proprietary & Confiden...
Here’s what one night’s sleep      record looks like     after taking NyQuil.                                www.360i.com ...
It’s time to work out, using FitFu.7am: FitBit, FitFu                  Accessing the accelerometer, it tracks             ...
When it’s time to get dressed,m                    I use Go Try It On to ask people                         which shirt I ...
There’s a clear winner – outfit #1.                 And the comments are both                   helpful and enthusiastic.w...
I need to run an errand before work, so I stop by9am                     convenience store Duane Reade,                   ...
I then get to work and prime creative10am                        sparks with Draw Something.                        I thin...
At 11, I take photos of things I love,11am11am                       such as mini Sad Keanu,                           and...
12pm                         I’m getting hungry by noon,                      so I go to sandwich shop Alidoro,           ...
By 1, I need to digest, so I play                       Life is Crime, dealing drugs and                     bumping off o...
At 2, I’m doing some self-                     improvement, studying Spanish on                         Brainscape’s mobil...
Taking a break, I turn to TaskRabbit,                     a useful site for finding people to do                          ...
I post my task – delivering Sprinkles                Cupcakes, and then scan my credit                 Card via the phone’...
I get my cupcakes in a flash.                           MMMMM.www.360i.com   Proprietary & Confidential        38
At 4, I hit up a brainstorm at work                      and Instagram the hell out of it.4pm      www.360i.com   Propriet...
At 5, I join a friend at Crosby St Hotel,                     the first Manhattan bar to accept TabbedOut,                ...
www.360i.com   Proprietary & Confidential   41
www.360i.com   Proprietary & Confidential   42
It’s 6, and time to figure out dinner.                     I turn to Kraft’s iFood Assistant for                          ...
I also pick up some wine.www.360i.com   Proprietary & Confidential        44
Time to make dinner.           I went with my own recipe:      Mac & Cheese & Philly Cream Cheese7pm                      ...
Yum.8pm       www.360i.com   Proprietary & Confidential   46
During dinner, I use Snooth’s image recognition technology toidentify my wine’s label and bring   up reviews about the bot...
I also use MealSnap, which lets you   take photos of what you eat and       it calculates the calories.         It doesn’t...
9pm      www.360i.com   Proprietary & Confidential   49
*Please drink responsibly           www.360i.com   Proprietary & Confidential   50
As I relax and watch TV, I love stickers, so I use GetGlue to earn some.                             www.360i.com   Propri...
It’s time to go out for the night, and10pm                        I use Fashism for feedback.                        I als...
Apparently my ThinkGeek Personal               Soundtrack shirt with a working speaker                    didn’t get the h...
10pm: (figure out plans) Localmind, ChaCha –I explore options for                                          At 11,         ...
Pommes Frites Pommes Frites                                Pommes Frites                                  I head out, usin...
I went for the organic  black truffle mayo.         Yum.                         www.360i.com   Proprietary & Confidential...
Sven Banana                                   At 1am, I use Highlight to see if any1am                                    ...
We use Yelp to find a place open                     for dessert. Sadly, while Bubby’s is                       great, it’...
He’s a good sport though,                               waiting outside while I order the pie. ANYTHING   but thebanana cr...
www.360i.com   Proprietary & Confidential   60
Here we are, back at the beginning.                        It’s 4am, and Sven and I are                           happily ...
mmmmm…                 chocolate               peanut butter!www.360i.com      Proprietary & Confidential   62
And yet he had                 to get the               banana cream.               Unhighlighting.www.360i.com      Propr...
whoa!        64
the age of the MEGAphone           is here                       65
a m p l i f y everything you do      (starting… now)                             66
http:/bit.ly/admonstersdbFacebook, you canbuy this URL for$1 billionShare with anyadmonsters livingunder your bed         ...
David Berkowitz@dberkowitz / @360idberkowitz@360i.comabout.me/dberkowitz                      68
appendix:links from  the talk             69
Links: Sleeping / Getting Ready• 4am: Sleep Science• 5am: Nike Fuelband• 6am: Lark• 7am: FitFu• 8am: Go Try It On         ...
Links: The 9-5 Workday• 9am: Google Wallet• 10am: Draw Something• 11am: Pinterest (Sad Keanu Sightings pinboard; get  Sad ...
Links: Drinks, Dinner, Unwinding, and Going Out• 5pm: TabbedOut• 6pm: Kraft iFood Assistant, Coupons.com’s GroceryIQ, Chec...
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2012-MEGAphonehttp://www.mgelectronics.com/productlisting.cfm?categoryid=10 It’s the device that’s A Mobile Day in the Life - Admonsters OPS Mobile Keynote

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2012-MEGAphonehttp://www.mgelectronics.com/productlisting.cfm?categoryid=10 It’s the device that’s always a part of your life, knowing what you want before you want it. 10

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