2014: The Year of the Beacon, and the Future of Location-Based Marketing

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It's no longer the year of mobile, or even the year of the selfie. It's the year of the beacon, popularized by Apple's iBeacon but also used by startups like Estimote, NewAer, Nomi, and Shopkick. Location data comes from a wide range of sources now, including ads, apps, retail, social media, cars, connected devices, and wearable tech.

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  • This presentation was almost presented at Digital Media Review breakfast talk in February, 2014. Then life happened and I became a proud parent the day before, so this was one talk I had to back out of. The slides, however, remain relevant.http://industryindex.com/
  • http://www.itu.int/aboutitu/annual_report/1999/state.html
  • http://blog.estimote.com/
  • http://blog.newaer.com/2013/08/did-minority-report-hold-keys-to-our.html
  • - http://techcrunch.com/2013/12/07/the-open-secret-of-ibeacon-apple-could-have-250m-units-in-the-wild-by-2014/
  • - http://research.nrffoundation.com/Default.aspx?pg=46#.UvGv3_ldVPo
  • http://cohenonrealestate.com/wp-content/uploads/2013/04/gary-coleman-as-arnold-diffrent-strokes-18022862-640-480.jpghttp://cohenonrealestate.com/what-you-talkin-bout-willis/
  • 2014: The Year of the Beacon, and the Future of Location-Based Marketing

    1. 1. Bringing Home the Beacon: How Location Based Marketing is Changing in 2014 David Berkowitz CMO, MRY @dberkowitz / @MRY David.Berkowitz@MRY.com
    2. 2. 2014: The year of…
    3. 3. 2014: The year of… Mobile?
    4. 4. “If 1999 was the year of the Internet, it was also the year of mobile cellular.” - International Telecommunication Union‟s 1999 Annual Report
    5. 5. 2014: The year of… the #selfie?
    6. 6. Selfies are SO 2013 
    7. 7. 2014: The year of… the beacon?
    8. 8. 2014: The year of… the beacon!
    9. 9. 2014: Year of the Beacon Source: Estimote
    10. 10. Umm, so why beacons?
    11. 11. 4 reasons
    12. 12. 1) Gain intimate knowledge about customers Source: Estimote
    13. 13. 2) Design truly 1:1 in-store promotions
    14. 14. 3) Apple could have 250MM iBeacons released by the end of the year Source: TechCrunch
    15. 15. 4) Target the 94% of sales occurring offline Source: NRF
    16. 16. Yay beacons!
    17. 17. But 2014 isn‟t just about beacons
    18. 18. Whatchoo talkin‟ „bout, Willis?!?!
    19. 19. Location data now comes from a wide range of sources Ads Retail Connectables Wearables Apps Social Cars Homes
    20. 20. What do these tell you about consumers? What grabs their interest How they shop How they use their products How they take care of themselves How they consume media Who they interact with Where they travel How they spend time at home
    21. 21. So yeah, we‟ve got our work cut out for us
    22. 22. But how psyched are you for 2014?
    23. 23. Keep in touch! David Berkowitz david.berkowitz@mry.com @dberkowitz / @MRY blog.mry.com about.me/dberkowitz **ILIKEYOU

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