Npl imagine 9oct

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an old brand pres defining the idea before getting stuck into the execution. don't ask me why I've uploaded it.

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Npl imagine 9oct

  1. 1. oCTober 2009as simple as possible, butnot simpler.Brand exploration with npLbase one group ©2009
  2. 2. oCTober 2009 brand explorationsbase one group ©2009
  3. 3. oCTober 2009 ...what you believe ...who you reach ...where you’re going ...how you work brand ...how you act explorations ...what you offer ...what you value ...how you communicatebase one group ©2009
  4. 4. oCTober 2009 internal external purpose recognition pride differentiation brand value explorationsbase one group ©2009
  5. 5. oCTober 2009 listen create imagine dobase one group ©2009
  6. 6. oCTober 2009 listen create imagine dobase one group ©2009
  7. 7. oCTober 2009 imagine 1 brand essence 1 visual identity system with a variety of expressionsbase one group ©2009
  8. 8. oCTober 2009 imagine 1 brand essence appLICabLe To aLL parTs 1 visual identity branD MoTHer system with a variety of expressions sub branD sub branD sub branD sub branDbase one group ©2009
  9. 9. oCTober 2009 imagine 1 brand essence More THan THe Logo 1 visual identity system with a variety of expressionsbase one group ©2009
  10. 10. oCTober 2009 imaginenpLMoTHer branDtalks too suppliesschools professionalDonors TrustedLobby audience energetic Dynamicbase one group ©2009
  11. 11. oCTober 2009 imagine LaTIna sub branD talks too supplies several cultural Culturally relevant service groups approachable accessible personablebase one group ©2009
  12. 12. oCTober 2009 imaginenpL LaTInaMoTHer branD sub branDtalks too supplies talks too suppliesschools professional several cultural Culturally relevantDonors Trusted service groups approachableLobby audience energetic accessible Dynamic personablebase one group ©2009
  13. 13. oCTober 2009opTIon:SOMETHING THAT CAN HAVE LOTS OFDIFFERENT VOICESAn ID system that allows itself to bede-constructed and re-constructed toappeal in look and feel and message todifferent cultural groupsbase one group ©2009
  14. 14. oCTober 2009opTIon:SOMETHING THAT CAN SAY IT ALLIN ONE VOICEAn ID system that embodies all visualelements in onebase one group ©2009
  15. 15. oCTober 2009opTIon: evolution vs revolutionbase one group ©2009
  16. 16. oCTober 2009opTIon: recent logo change evolution vs revolution prompt re-assesmentbase one group ©2009
  17. 17. oCTober 2009opTIon: sTanD ouT Vs FIT Inbase one group ©2009
  18. 18. oCTober 2009opTIon: sTanD ouT Vs FIT In will it make us look more professional?base one group ©2009
  19. 19. oCTober 2009opTIon: " You should be able to cover up the logo and still identify the company because the look and sTanD ouT Vs FIT In feel is so distinctive Michael Bierut Pentagram " will it make us look more professional?base one group ©2009
  20. 20. oCTober 2009opTIon:THE NAME NPL NAZ ???base one group ©2009
  21. 21. oCTober 2009opTIon:THE NAME NPL NAZ ??? Unemotional? This ladys Based on Competition? not for brand idea = turning. translation issuesbase one group ©2009
  22. 22. oCTober 2009opTIon: NPL x 15,000THE NAME NPL NAZ ??? Unemotional? This ladys Based on Competition? not for Nazbrand idea = Naz turning. Project translation Project x London x 15,200 issues 13,600base one group ©2009
  23. 23. oCTober 2009 VS VS VS VSbase one group ©2009
  24. 24. oCTober 2009 imagine 1 brand essence 1 visual identity system with a variety of expressionsbase one group ©2009
  25. 25. imagineoCTober 2009 we’re not supportivebase one group ©2009
  26. 26. imagineoCTober 2009 were in itbase one group ©2009
  27. 27. imagineoCTober 2009 affecting & being affectedbase one group ©2009
  28. 28. oCTober 2009 "Not being accepted meant I didn’t belong in my community. I then felt my only other option was to just belong to the gay community. It was only after Naz that I felt I could belong and was able to see myself as a Muslim again."base one group ©2009
  29. 29. oCTober 2009 "Back in my country I felt that I didnt belong as I was seen as black. It was a complete surprise for me to come here and find I was white. But still I didnt belong."base one group ©2009
  30. 30. imagineoCTober 2009 being & belongingbase one group ©2009
  31. 31. imagineoCTober 2009 a state of being & belonging a place ofbase one group ©2009
  32. 32. imagineoCTober 2009 us: understanding by being NPL belongs to us, we belong to NPL being & belonging you: enabling a sense of being an understanding of belongingbase one group ©2009
  33. 33. imagineoCTober 2009 resonance? dynamic? inspiring?base one group ©2009
  34. 34. imagineoCTober 2009 further explorationbase one group ©2009
  35. 35. imagineoCTober 2009 We don’t contribute to ‘stereotyping’ & ‘negative re-enforcement’, but build ‘myth busting’ & positive messagesbase one group ©2009
  36. 36. imagineoCTober 2009 We took ‘prevention’ of sexually transmitted diseases, and turned it into ‘promotion’ of sound sexual approachesbase one group ©2009
  37. 37. imagineoCTober 2009We enable the transformation from‘I don’t belong’,to‘this is my space’base one group ©2009
  38. 38. imaginesepTeMber 2009 We change creating a ‘dependency on the system’, to ‘self reliance’.base one group ©2009
  39. 39. imagineoCTober 2009 We take people from ‘what am I?’, to ‘I AM’.base one group ©2009
  40. 40. imagineoCTober 2009 Inspiring catalystsbase one group ©2009
  41. 41. imagineoCTober 2009 leading change Provoking thought Inspiring catalysts The seeds of individual thought Creating space from the inside-outbase one group ©2009
  42. 42. imagineoCTober 2009 what we do Inspiring catalysts what we arebase one group ©2009
  43. 43. imagineoCTober 2009 to change cultures Inspiring catalysts to change conventional thinkingbase one group ©2009
  44. 44. imagineoCTober 2009 react catalysts provoke inspirebase one group ©2009
  45. 45. imagineoCTober 2009 react Inspirational thought provoking statements that are catalysts for conversation, catalysts provoke inspiration, deliberation inspire Small questions – big debatesbase one group ©2009
  46. 46. imaginesepTeMber 2009 make a change catalysts then become absorbed into culture, government, lifebase one group ©2009
  47. 47. imaginesepTeMber 2009 passIon responsIVe LeaDIng organIsaTIon JuDgeMenT catalysts VaLues CHeCK MYTH eXpLoDIng opporTunITY InFLuenTIaL CLearbase one group ©2009
  48. 48. oCTober 2009style directionbase one group ©2009
  49. 49. imagineoCTober 2009 ‘BURST’base one group ©2009
  50. 50. imagineoCTober 2009 ‘EXPLODE’base one group ©2009
  51. 51. imagineoCTober 2009 ‘THE SOURCE’base one group ©2009
  52. 52. imagineoCTober 2009 ‘POTENT’base one group ©2009
  53. 53. oCTober 2009
  54. 54. imagineoCTober 2009 ‘STORYTELLING’base one group ©2009
  55. 55. TRAINING PRODUCT?
  56. 56. oCTober 2009 NEXT STEPS listen create imagine dobase one group ©2009

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