Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How it’s sometimes represented                          How it works in reality                                           ...
Upcoming SlideShare
Loading in …5
×

Emotional rational

325 views

Published on

quick and easy way to show need for emotional aspects when relevant in b2b

  • Be the first to comment

  • Be the first to like this

Emotional rational

  1. 1. How it’s sometimes represented How it works in reality 10 10 Emotional% Rational% 0 0 Rational EmotionalIt’s misleading to talk in terms of ‘more’ or ‘less’, In a B2B purchase it would be difficult to imagineor of ‘rational reasons’ leaving less room for ‘rational’ being anything less than 75% full as‘emotional factors’. They are not mutually that would be a challenge when it comes toexlusive. justifying your purchase, but emotional desires could be greater in comparision and play an obvious and pivotal role in decision making.

×