Analysis of brand identities in
cross media products
We looked at some different music
videos and identified the key features
used in order to create a brand in cross
Mystery Jets – Radlands
In the album cover, the band is
shown holding instruments. Their
photographed is shaped like Texas.
Band and album name have
different font. They are wearing
In the video, the font is also red.
Instruments are featured and it
looks like it has been set in Texas
Disclosure - Settle
In the album cover, the word settle is bit and white. The face is made up of white lines
which makes it easy to remember . There are two kids wearing casual clothing.
In the video, we see two guys throughout and we also see the white drawn faces as we see
in the album cover. This makes the album have its own identity as the faces are easy to
remember and weird looking.
Wretch 32 – Black and white
The album cover is in balck and white. The font of the artist name is bigger than
the album name. Shows the explicit content logo. Artist poses sideways.
In the video, A lot of black and white is used in the background and the artist
poses a lot as well.
Magazine advert shows the iTunes logo and the album release date.
In general, black and white colours are used, iTunes logo is always shown and the
same fotn is used throughout
Labrinth – Electronic earth
The album cover shows a bright city. His shades also reflect a city. The
fonts for the album cover and artist name are different.
The video is city themes and we can see a lot of bright lights. Shades
are used mainly throughout the video and it looks classy.
Both album and video are city themes and shades are used in both
Ellie Goulding – Halcyon days
In the album cover, the same colour is used for the fonts. We can see the
artist posing in an interesting way and the main colour used is pink.
In the magazine advert, the same pose is used and we can see the cover
shown at the bottom as well as the artist information.
In the video, Pink hair is used as well as the whole video being pink
themed and bright. The same kind of pose is used throughout also. The
record label is shown at the end.
The album shown the artist’s face and the main colour used is orange. We
can see a white cross at the bottom which is the promotional logo for the
In the video, the see a lot of close ups of the artist’s face as well as some
scenes highlighting the orange colour.
The album shows a close up of the artist’s face. The font for the album
name and artist is different, but they are both red. The background is in
black and white.
In the video, the are a lot of close ups of the artist’s face as well as similar
style of poses and clothing. This may suggest the fashion theme of the
Emile Sande – Our Version of Events
The album shown the artist posing wearing a black jumper. The
imagine is in black and white. The artist name is at the top and
underneath is the album name, in small letters, both in white.
In the ‘Next to me’ video, similar clothing as in the cover is used as
well as poses.
In the ‘Clown’ video, the colour is black and white and she is also
sitting down like in the cover.
• There aspects that are displayed in
promotional products and albums that create
a promotional package for the product to be
original and for everyone to be able to
recognize the product. It is a way of