In search of <br />social media<br />@davidalston<br />
Social Mediais not a media.<br />
Social Mediais a two-way communications channel.<br />
Social PhoneEtiquette<br />
Ideas<br />Compliments<br />Memes<br />Complaints<br />Crisis<br />Influencers<br />Competition<br />Crowds<br />Campaign<...
The 4 P’s Still Relevant?<br />
place<br />
Promotion<br />2<br />
Product<br />2<br />
Price<br />2<br />
& Target<br />Market<br />
The 5 C’s<br />
Content<br />
Community<br />
Conversation<br />
Collaboration<br />
Connections<br />
The Yellow<br />Brick Road:<br />The B2B Example<br />
What’s gonna stop you?<br />
Policies<br />
culture<br />
Bureaucracy<br />
Momentum<br />
Window<br />Dressing<br />
Misinformation<br />
Lack of Top Level Support<br />
Lack of a Plan<br />
Lack of Commitment<br />
Lack of resources<br />
How do I measure it?<br />
Share ofConversation<br />
Share of Voice<br />
Fan<br />Mentions<br />
Point of NeedLeads<br />
Customer Service Conversions<br />
Sentiment<br />
Conversations<br />that Convert<br />
Engagements per Day<br />
Influencer<br />Mentions & RT’s<br />
Types of Conversations<br />
Ok what’s next?<br />
Where did the time go?<br />
Connect?<br />
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Listening, Engaging and Measuring Social Media

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Presented at The BIG Conference in Portland, ME.

Published in: Technology, Business

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