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I love stories.
@davidalston
Brand is the sum of all
conversations
Google is your
homepage.
Your customers already
“signed you up”
in social media
Why aren’t you
answering the social
phone?
Return On Investment.
Return On Ignoring.
Marketers are farmers.
Ears and Eyeballs.
Hearts and Minds.
Traditional media
best as a
“remarkable ideas”
seeder.
What’s my brand
wearing today?
* *
Are you
“dominating the hive?”
Listening to the point of
need like a clothing
store sales clerk.
*
So when I eventually
pop up into your cloud.
The power of thank you
& discovering fans.
*
Huh? What’s a
Twebinar?
*
FYI, do you know a
rockstar?
*
Dave, the rapping flight
attendant.
*
ROI of when the
community steps in.
The unexpected
headache.
*
So did it stick?
Yes, a 17 footer or
larger.
*
But I want that burger.
*
Needing the General
& the army.
Putting “relations” back
in PR and CRM
You’ve gotta have
hustle.
*
Do you want to
measure the “social”
or the “media”?
Listen.
Respond.
Participate.
Share.
Contribute.
Connect.
@davidalston
@radian6
www.slideshare.net/davidalston
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Social Media Summit Canada Presentation

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Why and What when it comes to social media listening and engaging.

Published in: Business
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Social Media Summit Canada Presentation

  1. 1. I love stories. @davidalston
  2. 2. Brand is the sum of all conversations
  3. 3. Google is your homepage.
  4. 4. Your customers already “signed you up” in social media
  5. 5. Why aren’t you answering the social phone?
  6. 6. Return On Investment. Return On Ignoring.
  7. 7. Marketers are farmers.
  8. 8. Ears and Eyeballs. Hearts and Minds.
  9. 9. Traditional media best as a “remarkable ideas” seeder.
  10. 10. What’s my brand wearing today? * *
  11. 11. Are you “dominating the hive?”
  12. 12. Listening to the point of need like a clothing store sales clerk. *
  13. 13. So when I eventually pop up into your cloud.
  14. 14. The power of thank you & discovering fans. *
  15. 15. Huh? What’s a Twebinar? *
  16. 16. FYI, do you know a rockstar? *
  17. 17. Dave, the rapping flight attendant. *
  18. 18. ROI of when the community steps in.
  19. 19. The unexpected headache. *
  20. 20. So did it stick?
  21. 21. Yes, a 17 footer or larger. *
  22. 22. But I want that burger. *
  23. 23. Needing the General & the army.
  24. 24. Putting “relations” back in PR and CRM
  25. 25. You’ve gotta have hustle. *
  26. 26. Do you want to measure the “social” or the “media”?
  27. 27. Listen. Respond. Participate. Share. Contribute.
  28. 28. Connect. @davidalston @radian6 www.slideshare.net/davidalston

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