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•Contributing value through
                                                     Contributing     content creation, helpin...
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Conversation?
  @davidalston
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Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
Executive Social Marketing Bootcamp
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Executive Social Marketing Bootcamp

  1. •Contributing value through Contributing content creation, helping customers achieve their goals Level 5 •Telling your own story Sharing Level •Sharing your brand’s passion & Measurement & Analysis 4 personality Authenticit Transparen y cy •participating in conversations that Participating your customers are interested in Accessibilit Responsive (broader than your brand) Level 3 y/Participa - ness tion Engagement •Answering the “social phone” Responding •Responding to customers online; Values The Top 10 Level 2 helping/support Conversations -To listen for -How to respond •Monitoring & analysis Listening •Listening broader than your brand Level 1 (ex: point of need)
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  17. Conversation? @davidalston @radian6
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