Soft Service Methodology seeks to improve services to customers, through the effectiveness and efficiency (i.e. productivity) of internal operations.
The benefit of the Soft Service Methodology approach is that improvements:
> Seek to improve effectiveness by focusing on meeting user needs and expectations,
> Seek to improve the efficiency of role activities by reducing time "waste";
> Seek to improve the value of role contributions for others in meeting (directly and indirectly) customer requirements are improved;
> Seek commitment of management and employees in productivity improvements.
In applying Soft Service Methodology customers can be "internal" and "external".