Glimmers of hope
@willmcinnes

Page 1 | Social Business Pioneers
We are a social business consultancy
We help our clients thrive through
digital disruption, in two ways:
Social media
stra...
Page 3 | Social Business Pioneers
IT manager

Page 4 | Social Business Pioneers
Page 5 | Social Business Pioneers
•Timely
•Vast sample (60% of UK adults use the internet daily)
• Collected as a by-product of normal activity
• Avoids pro...
Page 7 | Social Business Pioneers
Page 8 | Social Business Pioneers
Page 9 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), vi...
“The Internet isn‟t really a
technology. It‟s a belief system,
a philosophy about the
effectiveness of decentralized,
bott...
1. Purpose & Meaning
2. Democracy & Empowerment
3. Progressive People
4. Conscious Leadership
5. Organisational Openness
6...
Chapter 1.
Purpose & Meaning

Page 12 | Social Business Pioneers
“Making shareholder enrichment the basis of an
economy is probably an idea that belongs up
there with Cheez Whiz and Donal...
http://www.flickr.com/photos/michaelfoleyphotography/4294112069/

“The welfare of a nation can scarcely be inferred
from a...
“Making shareholder enrichment the basis of an
economy is probably an idea that belongs up
there with Cheez Whiz and Donal...
Page 16 | Social Business Pioneers
„Purpose of
Significance‟
Intro
@willmcinnes

Page 17 | Social Business Pioneers
Chapter 2.
Democracy & Empowerment

Page 18 | Social Business Pioneers
Page 19 | Social Business Pioneers
Page 20 | Social Business Pioneers
“Wikipedia is an extremely high-functioning
system.
How do people create societies that have extremely high
cooperation?” ...
Giff Gaff

You‟re paying less. And
you‟re the product.
Page 22 | Social Business Pioneers
“We‟ve been boss-free since 1996”
Revenues: billions
Employees: hundreds
Org charts: none

Page 23 | Social Business Pione...
Page 24 | Social Business Pioneers
Page 25 | Social Business Pioneers
Chapter 5.
Organisational
Openness
Page 26 | Social Business Pioneers
Page 27 | Social Business Pioneers
Page 28 | Social Business Pioneers
Social business
Chapter 6.
Change Velocity
Page 29 | Social Business Pioneers
Page 30 | Social Business Pioneers
Page 31 | Social Business Pioneers
• Amazon
• Netflix
• Square

Page 32 | Social Business Pioneers
Page 33 | Social Business Pioneers
Page 34 | Social Business Pioneers
Page 35 | Social Business Pioneers
Page 36 | Social Business Pioneers
www.meaningconf.co.uk
Page 37 | Social Business Pioneers
Page 38 | Social Business Pioneers
By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), v...
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Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hope - Will McInnes

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Within Social Media Week London 2013 The Patchwork Elephant Team ran an event discussing the future of Social Business (or what some people call Enterprise 2.0) - about using social tools inside as well as outside the organisation, for internal and external teams to collaborate to make business more effective. We ran a similar event within the February 2010 edition of Social Media Week London. We called it "Social Media in Enterprises - The Elephant in the Ecosystem" and we used a patchwork elephant to symbolise the theme - it's a patchwork elephant because it's very large, in the room, but it's hard to see the whole thing!

Business models are changing, and social technologies are ever more important in the way we work, but where are we really? 8 Different speakers asked:

* How has social business evolved?
* What is the current state?
* How does social integrate with our systems and processes today?
* What are the challenges for implementation and achieving success?
* Where are we headed?

Our speakers were:

Alan Patrick - Broadsight (and The Patchwork Elephant Team)
Janet Parkinson - Technotropolis (and The Patchwork Elephant Team)
Will McInnes - NixonMcInnes (author of Culture Shock)
Mat Morrison - Starcom MediaVest Group (World's Oldest Living Social Media Guru™)
Luis Saurez - IBM (famous for living outside of the inbox)
Neil Usher - WorkEssence
Anne-Marie McEwan - The Smart Work Company (author of Smart Working: Creating the Next Wave)
David Terrar - D2C (and The Patchwork Elephant Team)

Published in: Business, News & Politics
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  • http://www.flickr.com/photos/theuntrainedeye/283950450/
  • And yet if we risk standing still, of not adapting, we risk becoming commodities – of allowing the internet, with it’s great flattening imperative, to stick a buy it now button on our precious products and services.
  • I want to put our work here in context. I want to try and position what we do in the context of the world. A world being digitised, a world in flux, a world with deep seated and troubling issues. Where our structures and behaviours are unsustainable, where trust in leaders is at an all time low, where beef is actually horse. Where Education is being ipadded and new global political movements being networked.I want to share some ideas with you about how social business can help, and what social business is, and why it matters so much.
  • Simon Kuznets, the inventor of the concept of the GDP, notes in his very first report to the US Congress in 1934:...the welfare of a nation [can] scarcely be inferred from a measure of national income...
  • Wikipedia is easy to take for granted. How many of you used it in the last few weeks? But let us think about how it is created, about the organisation behind the website.
  • So wikipedia is in fact a stack of millions of volunteer, of hundreds of millions micro-contributions, a fluid network of people, a worthy purpose.http://www.flickr.com/photos/59171001@N00/417943111/sizes/l/in/photostream/
  • Martin Röll - http://en.wikipedia.org/wiki/File:Bagger-garzweiler.jpg
  • Ceo of Valve, personal net worth of $1.5 bn, can’t get his own game ideas made at his video game company.
  • But what is digital anyway?And where does the network stop?How do you account for this in role descriptions, in review processes?
  • And yet if we risk standing still, of not adapting, we risk becoming commodities – of allowing the internet, with it’s great flattening imperative, to stick a buy it now button on our precious products and services.
  • I want to put our work here in context. I want to try and position what we do in the context of the world. A world being digitised, a world in flux, a world with deep seated and troubling issues. Where our structures and behaviours are unsustainable, where trust in leaders is at an all time low, where beef is actually horse. Where Education is being ipadded and new global political movements being networked.I want to share some ideas with you about how social business can help, and what social business is, and why it matters so much.
  • Social Business - The Patchwork Elephant 03 - culture shock - glimmers of hope - Will McInnes

    1. 1. Glimmers of hope @willmcinnes Page 1 | Social Business Pioneers
    2. 2. We are a social business consultancy We help our clients thrive through digital disruption, in two ways: Social media strategy and implementation Page 2 | Social Business Pioneers Business innovation for the digital world
    3. 3. Page 3 | Social Business Pioneers
    4. 4. IT manager Page 4 | Social Business Pioneers
    5. 5. Page 5 | Social Business Pioneers
    6. 6. •Timely •Vast sample (60% of UK adults use the internet daily) • Collected as a by-product of normal activity • Avoids problems with non-response and inaccuracy • Information is continually collected around a wider range of issues, including unexpected ones Page 6 | Social Business Pioneers
    7. 7. Page 7 | Social Business Pioneers
    8. 8. Page 8 | Social Business Pioneers
    9. 9. Page 9 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons
    10. 10. “The Internet isn‟t really a technology. It‟s a belief system, a philosophy about the effectiveness of decentralized, bottom-up innovation.” Page 10 | Social Business Pioneers Mickey Smith „Dark side of the lense‟ on Vimeo.
    11. 11. 1. Purpose & Meaning 2. Democracy & Empowerment 3. Progressive People 4. Conscious Leadership 5. Organisational Openness 6. Change Velocity 7. Tech DNA 8. Fair Finances Page 11 | Social Business Pioneers
    12. 12. Chapter 1. Purpose & Meaning Page 12 | Social Business Pioneers
    13. 13. “Making shareholder enrichment the basis of an economy is probably an idea that belongs up there with Cheez Whiz and Donald Trump's hair.” - UmairHaque Page 13 | Social Business Pioneers
    14. 14. http://www.flickr.com/photos/michaelfoleyphotography/4294112069/ “The welfare of a nation can scarcely be inferred from a measure of national income” – Simon Kuznets, inventor of GDP, 1934 Page 14 | Social Business Pioneers http://www.flickr.com/photos/michaelfoleyphotography/4294112069/
    15. 15. “Making shareholder enrichment the basis of an economy is probably an idea that belongs up there with Cheez Whiz and Donald Trump's hair.” - UmairHaque Page 15 | Social Business Pioneers
    16. 16. Page 16 | Social Business Pioneers
    17. 17. „Purpose of Significance‟ Intro @willmcinnes Page 17 | Social Business Pioneers
    18. 18. Chapter 2. Democracy & Empowerment Page 18 | Social Business Pioneers
    19. 19. Page 19 | Social Business Pioneers
    20. 20. Page 20 | Social Business Pioneers
    21. 21. “Wikipedia is an extremely high-functioning system. How do people create societies that have extremely high cooperation?” – Simon DeDeo, Santa Fe Institute Page 21 | Social Business Pioneers
    22. 22. Giff Gaff You‟re paying less. And you‟re the product. Page 22 | Social Business Pioneers
    23. 23. “We‟ve been boss-free since 1996” Revenues: billions Employees: hundreds Org charts: none Page 23 | Social Business Pioneers
    24. 24. Page 24 | Social Business Pioneers
    25. 25. Page 25 | Social Business Pioneers
    26. 26. Chapter 5. Organisational Openness Page 26 | Social Business Pioneers
    27. 27. Page 27 | Social Business Pioneers
    28. 28. Page 28 | Social Business Pioneers
    29. 29. Social business Chapter 6. Change Velocity Page 29 | Social Business Pioneers
    30. 30. Page 30 | Social Business Pioneers
    31. 31. Page 31 | Social Business Pioneers
    32. 32. • Amazon • Netflix • Square Page 32 | Social Business Pioneers
    33. 33. Page 33 | Social Business Pioneers
    34. 34. Page 34 | Social Business Pioneers
    35. 35. Page 35 | Social Business Pioneers
    36. 36. Page 36 | Social Business Pioneers
    37. 37. www.meaningconf.co.uk Page 37 | Social Business Pioneers
    38. 38. Page 38 | Social Business Pioneers By NASA. Photo taken by either Harrison Schmitt or Ron Evans (of the Apollo 17 crew), via Wikimedia Commons

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