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Practical tips for managing your facebook page


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Why they should visit my page? (profit)
What is my page aim?
How can I reach my aims and objectives?
What content do I already have?
What content will I have to create?

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Practical tips for managing your facebook page

  1. 1. practical tips for managing your facebook page
  2. 2. <ul><li>Before creating a Facebook page, ask yourself the following questions: </li></ul><ul><li>Why they should visit my page ? ( profit) </li></ul><ul><li>What is my page aim ? </li></ul><ul><li>How can I reach my aims and objectives ? </li></ul><ul><li>What content do I already have ? </li></ul><ul><li>What content will I have to create ? </li></ul>communication aims
  3. 3. <ul><li>When to post ? </li></ul><ul><li>How often ? </li></ul><ul><li>What kind of content is the most effective? </li></ul>getting down to it
  4. 4. post anatomy
  5. 5. <ul><li>Longer post: less successful </li></ul><ul><li>Ideal length: 80 symbols </li></ul>27% of most commented and liked posts are 80 symbols or less post length
  6. 7. <ul><li>Specially shortened URLs look unreliable . </li></ul><ul><li>Only shorten when URL is super long </li></ul><ul><li>If it is possible, attach a link and don’t post it in the message </li></ul><ul><li>Twitter, YouTube and Flickr URLs are shortened; use them! </li></ul>Messages with shortened URL are 3 times less commented short URLs
  7. 8. best time to post Post s not on the work timetable can cause 20% more activity 60% of messages are posted from 10 am to 4pm – what does your target do at this time?
  8. 10. <ul><li>88% of FB wall posts are written from Monday to Friday </li></ul><ul><li>Less efficiency at work, more efficiency on FB! </li></ul><ul><ul><li>Thursday and Friday has 18% more efficiency on FB </li></ul></ul><ul><li>Adjust post timetable relevant to your business </li></ul><ul><ul><li>Information from nightclubs users needed everyday, and discounts for hangover breakfasts – on Sunday morning </li></ul></ul>Users’ activity Fr Sa Th Su M Tu We good days to be noticed
  9. 11. M Tu W Th Fr Sa Su Entertainment business Media Marketing Marketing Auto Auto Business and FInance Fashion Fashion Food Food Drugs Cosmetics Sport T ourism good days to be noticed
  10. 12. <ul><li>(Posted on a Monday) </li></ul>
  11. 13. <ul><li>Posts with questions are more efficient than ordinary messages </li></ul><ul><li>Write question at the end of message – you will increase messages efficiency by 15% </li></ul>questions Where When Who How Why What
  12. 14. <ul><li>Users are more likely to view posts with links, photos or videos </li></ul><ul><li>Post s containing photos are 22% more efficient than video posts , and 54% more efficient t han text posts </li></ul>message content
  13. 15. <ul><li>Post with responsibility </li></ul><ul><ul><li>Quality content and without mistakes </li></ul></ul><ul><ul><li>Every message must help reach communication aims </li></ul></ul><ul><li>Post on time </li></ul><ul><ul><li>W hen your TG isn’t asleep or at work </li></ul></ul><ul><li>Thursday & Friday are good days to post </li></ul><ul><li>Post g ood content </li></ul><ul><ul><li>L inks, pictures or videos </li></ul></ul><ul><li>If it is possible; don’t shorten the URL </li></ul><ul><li>Always check attached link </li></ul>conclusions
  14. 16. <ul><li>David Clayton </li></ul><ul><li>Digital Account Manager </li></ul><ul><li>Ph: +353 1 5111 262 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: </li></ul>contact
  15. 17. What’s the anatomy of Google + posts? <ul><li>Online Sources: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Books: </li></ul><ul><li>The Social Media Marketing Book </li></ul><ul><li>No.Starch.Press.Friends.with.Benefits </li></ul><ul><li>Facebook.Me </li></ul><ul><li>Successful_Facebook_Marketing-Skellie </li></ul>