Social media allows people to connect online to form relationships for personal and
business reasons, social media in business can engage their customers faster and
individuals can reach other individuals easier.
Other reasons can be:
Direct reach to customer
It has specific means to connect people with each other such as classmates, colleagues, interest groups.
find people randomly from their profile of interests.
Users can easily comment and
Rate on videos watched, images viewed, or music heard.
Similar to the concept of an encyclopedia,
Often used to create collaborative websites to provide intranet and knowledgebase systems.
Social bookmarking / social news:
Are tools for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet
in the form of tagging.
Mostly used to improve the ranking of webpage.
Social media communication
Eg: Blogger, Twitter
Eg: YouTube, Picasa
Eg: Wikipedia, Wikileaks
Social bookmarking / social news
Eg: Delicious, StumbleUpon
Social media compliance actually enable your employees to use social
networks from any device and for all the protection you need to meet strict
Through Social Media Compliance you can connect your employees with
endless business opportunities as It extend the reach and effectiveness of your
Social Media Monitoring:
It is the systematic observation and analysis of social media
contributions and dialogues in discussion forums & web logs.
Such as Facebook or Myspace.
To gain a quick overview or insight into topics & opinionS in the social
Social media monitoring is carried out continuously.
It is the practice of gathering data from blogs and social media websites and
analyzing that data to make business decisions.
The most common use of social media analytics is to mine customer
sentiment in order to support marketing and customer service activities.
Social Media Analytics
Social media management solutions can help you manage outbound and
incoming online interactions — along with other small business marketing
activities — in a more efficient manner.
They streamline and consolidate how you listen, participate in relevant conversations.
Helps you to more easily monitor what people are saying about your business.
Helps you to amplify your social media presence across social networking sites.
Start by figuring out your goal:
What do you hope to achieve with social media?
A combination of these?
Get focused on what you really want to do with social media, and it will make deciding
where to start much easier. Also, really think about what kind of value you want to add to
the communities you become involved with online.
Ultimately, there isn’t any magic formula for choosing the right social media tools for your
business. It’s different for everyone. But starting small and building over time, and not
being afraid to experiment, you’ll be well on your way to coming up with the perfect fit for