Web 2.0 and You Too
(…woo hoo?) Dave Pattern, Library Systems Manager University of Huddersfield [email_address]

Preamble <ul><li>Presentation available at: </li></ul><ul><ul><li>www.slideshare.net/daveyp/
</li></ul></ul><ul><li>Please remix and reuse this presentation </li></ul><ul><ul><li>creativecommons.org/licenses/by-nc-sa/3.0 </li></ul></ul><ul><li>Have you remembered to switch your phone on? </li></ul><ul><ul><li>please feel free take photos, record audio, blog, tweet (@daveyp), etc </li></ul></ul>

Contents <ul><li>Question time! </li></ul><ul><li>Web 2.0
</li></ul><ul><li>Faster, smaller, cheaper… cheaper… free? </li></ul><ul><li>Library 2.0 </li></ul><ul><li>Some examples of “2.0” in Libraries </li></ul>

Disclaimer <ul><li>I </li></ul><ul><li>A </li></ul><ul><li>N </li></ul><ul><li>A
</li></ul><ul><li>L </li></ul>

Disclaimer <ul><li>I </li></ul><ul><li>Am </li></ul><ul><li>Not </li></ul><ul><li>A
</li></ul><ul><li>Lawyer </li></ul>http://www.flickr.com/photos/paginafea/2868554305/

Disclaimer <ul><li>Or, in my case…
</li></ul><ul><li>I </li></ul><ul><li>Am </li></ul><ul><li>Not </li></ul><ul><li>A </li></ul><ul><li>Librarian </li></ul>http://www.flickr.com/photos/davepattern/2472477607/

Question time! <ul><li>Do you regularly
use a mobile phone? </li></ul>http://www.flickr.com/photos/ari/362924278/

Question time! <ul><li>do U snd
txt msgz? </li></ul>http://www.flickr.com/photos/jessicamills/231072148/

Question time! <ul><li>Do you have
your own MP3 player? </li></ul>http://www.flickr.com/photos/nez/268673268/

Question time! <ul><li>Do have broadband
internet access at home? </li></ul>http://www.flickr.com/photos/jacksonlee/6222523/

Question time! <ul><li>Do you have
wireless internet access at home? </li></ul>http://www.flickr.com/photos/travelinlibrarian/113353477/

Question time! <ul><li>Do you regularly
use your home PC or laptop for more than an hour each evening? </li></ul><ul><ul><li>http://www.flickr.com/photos/richardholden/340601444/ </li></ul></ul>

Question time! <ul><li>Do you regularly
use your home PC or laptop for 2 or 3 hours an evening? </li></ul>http://www.flickr.com/photos/aaronjacobs/64368770/

Question time! <ul><li>Do have your
own weblog / blog? </li></ul>http:// www.blogger.com

Question time! <ul><li>Do you regularly
read other peoples weblogs and/or contribute to other weblogs? </li></ul>http://orweblog.oclc.org/archives/001325.html

Question time! <ul><li>Do you regularly
use Wikipedia? </li></ul>

Question time! <ul><li>Have you ever
edited a page on Wikipedia? </li></ul>

Question time! <ul><li>Do you regularly
use instant messaging or online chat? </li></ul><ul><ul><li>e.g. AIM, Yahoo! Messenger, MSN, gTalk, Jabber, ICQ, Meebo, etc </li></ul></ul>http://imagine-msn.com/messenger/launch/en-GB/

Question time! <ul><li>Do you have
a games console at home? </li></ul>http://www.flickr.com/photos/jstar/336785888/

Question time! <ul><li>Do you play
games online and/or visit virtual worlds? </li></ul><ul><ul><li>e.g. World of Warcraft, Second Life, etc? </li></ul></ul>http://www.flickr.com/photos/christajoy42/354580876/

One last question… <ul><li>How many
books would you expect to fit onto 30 feet of shelving? </li></ul>

http://www.flickr.com/photos/getdown/2107792115/

A Tale of 2 (Capa)cities
<ul><li>IBM Deskstar </li></ul><ul><li>June 2000 </li></ul><ul><li>£125 </li></ul><ul><li>20GB </li></ul><ul><li>£6.25 per GB </li></ul><ul><li>£6,250 per TB </li></ul><ul><li>Hitachi Deskstar </li></ul><ul><li>July 2008 </li></ul><ul><li>£95 </li></ul><ul><li>1000GB (1TB) </li></ul><ul><li>10p per GB </li></ul><ul><li>£95 per TB </li></ul>

A Tale of 3 (Capa)cities
<ul><li>IBM Deskstar </li></ul><ul><li>June 2000 </li></ul><ul><li>£125 </li></ul><ul><li>20GB </li></ul><ul><li>£6.25 per GB </li></ul><ul><li>£6,250 per TB </li></ul><ul><li>Seagate Barracuda </li></ul><ul><li>June 2009 </li></ul><ul><li>£97.50 </li></ul><ul><li>1500GB (1.5TB) </li></ul><ul><li>6 ½p per GB </li></ul><ul><li>£65 per TB </li></ul><ul><li>Hitachi Deskstar </li></ul><ul><li>July 2008 </li></ul><ul><li>£95 </li></ul><ul><li>1000GB (1TB) </li></ul><ul><li>10p per GB </li></ul><ul><li>£95 per TB </li></ul>What will the price per GB/TB be next year? How about in 5 years?

Can you spot the trend?
;-)

You say “Moore’s”, I say
“Mooers” <ul><li>Moore’s Law </li></ul><ul><ul><li>Since the invention of the integrated circuit … the number of transistors that can be placed inexpensively on an integrated circuit has increased exponentially, doubling approximately every two years. </li></ul></ul><ul><ul><li>- Gordon E Moore (1965) </li></ul></ul>

You say “Moore’s”, I say
“Mooers” <ul><li>Mooers' Law </li></ul><ul><ul><li>“ An information retrieval system will tend not to be used whenever it is more painful and troublesome for a customer to have information than for him not to have it.” </li></ul></ul><ul><ul><li>- Calvin Mooers (1959) “We cannot assume people will want our information, even if we know they need our information.” - Peter Morville (2005) </li></ul></ul>

http://www.flickr.com/photos/alper/3257406961/

Web 2.0

Web 1.0

Web 1.0 <ul><li>Slow access speeds
(e.g. dial-up modem) </li></ul><ul><li>Limited availability </li></ul><ul><li>Static web pages </li></ul><ul><li>Little interactivity </li></ul><ul><li>Mostly text …lots and lots of text …on a grey background! </li></ul><ul><li>Web sites that would only work with one type of web browser </li></ul><ul><li>The “Read Only Web” </li></ul>

Web 2.0 <ul><li>Fast access speeds
(e.g. broadband) </li></ul><ul><li>Wide availability (e.g. wireless) </li></ul><ul><li>Dynamic web pages </li></ul><ul><li>High interactivity </li></ul><ul><li>Lots of multimedia </li></ul><ul><li>Web sites that work on many devices (e.g. PCs, mobile phones, etc) </li></ul><ul><li>The “Read/Write Web” </li></ul>

Super connected <ul><li>Web 1.0 was
about connecting computers </li></ul><ul><ul><li>dial-up -> ISDN -> broadband -> wireless </li></ul></ul><ul><li>Web 2.0 is about connecting people </li></ul><ul><ul><li>instant messaging & chatrooms </li></ul></ul><ul><ul><li>Skype & VoIP </li></ul></ul><ul><ul><li>social networking sites </li></ul></ul><ul><ul><li>virtual words (Second Life, Club Penguin, etc) </li></ul></ul><ul><ul><li>communities of common interest </li></ul></ul><ul><ul><li>microblogging (Twitter, etc) </li></ul></ul>

Some Web 2.0 concepts <ul><li>Applications
delivered via a web browser </li></ul><ul><li>Exploiting and (sometimes freely) sharing data </li></ul><ul><li>User participation, empowerment, and collaboration </li></ul><ul><li>Social networking </li></ul><ul><li>Communities of interest </li></ul><ul><li>Tagging and folksonomies </li></ul><ul><li>Mashups and other unintended uses </li></ul>

Web 2.0 facts and figures
<ul><li>3 billion images on Flickr </li></ul><ul><li>312 million edits on Wikipedia </li></ul><ul><li>200 million Facebook accounts </li></ul><ul><li>113 million blogs tracked by Technorati </li></ul><ul><li>110 million MySpace accounts </li></ul><ul><li>37 million books on LibraryThing </li></ul><ul><li>9.4 million editors on Wikipedia </li></ul><ul><li>2.9 million Wikipedia articles </li></ul>2 228 70 24 7.2 2.4

How do you store 3bn
photos?

Just how much information is
there out there?

5 EB of data =
37,000 x Library of Congress (and that was in 2003!)

5 exabytes? <ul><li>5,000,000 TB </li></ul><ul><li>5,000,000,000
GB </li></ul><ul><li>5,000,000,000,000,000,000 bytes </li></ul><ul><li>…or 1 CDs worth of data for every single person on the planet in 2003 </li></ul><ul><li>…or 30 feet of books per person </li></ul><ul><li>…or £325,000,000 worth of hard drives at today’s prices on Amazon  </li></ul>

The cost of storage is
-> £0

Freeconomics <ul><li>“Never in history has
so much innovation been offered to so many for so little [cost]. The world’s most exciting businesses – technology, transport, media, medicine and finance – are increasingly defined by the word ‘free’ … … It is a difficult proposition to beat.” </li></ul><ul><ul><ul><ul><li>Michael Schrage, “Why giveaways are changing the rules of business” (Financial Times, 2006) </li></ul></ul></ul></ul>

Freeconomics <ul><li>His new ambition, [Ryanair's
founder Michael O'Leary] told the Financial Times in 2004, was to give customers free tickets, perhaps even to pay them to fly. He predicted: “In a decade or so, airlines will pay travellers to distribute people around Europe.” </li></ul>“The big giveaway” (Guardian, May 2008)

Free: The Future of a
Radical Price <ul><li>“ In the future, [Anderson] argues, when we talk of the ‘money economy’ we will talk of the ‘reputation economy’ and the ‘time economy’ in the same breath.” </li></ul>

“ What happens when things
get free?” - Professor Carver Mead, Professor Emeritus at the California Institute of Technology

What happens… <ul><li>…to the music
</li></ul><ul><li>industry when </li></ul><ul><li>I can fit every </li></ul><ul><li>song ever </li></ul><ul><li>recorded onto </li></ul><ul><li>my MP3 player? </li></ul>

What happens… <ul><li>…when free wireless
internet access is available everywhere? </li></ul>

What happens… <ul><li>…to the library
when I can fit every book ever written on my e-book reader? </li></ul>

Researcher of the Future (2008)
<ul><li>The information environment in 2017: </li></ul><ul><ul><li>electronic books, driven by consumer demand, will finally become established as the primary format for educational textbooks and scholarly books and monographs, as well as reference formats. </li></ul></ul><ul><ul><li>the most significant impact for research will not be how things get published, but how they get accessed. </li></ul></ul>http:// www.bl.uk/news/pdf/googlegen.pdf

Researcher of the Future (2008)
<ul><li>The challenges </li></ul><ul><ul><li>reduce barriers to information </li></ul></ul><ul><ul><li>understand why users “power browse” web content </li></ul></ul><ul><ul><li>librarians rarely design information systems that match user behaviour </li></ul></ul><ul><ul><li>importance of flexibility at all levels </li></ul></ul><ul><ul><li>better analysis of usage data </li></ul></ul><ul><ul><li>importance of information skills </li></ul></ul>

OCLC Perceptions Report (2005) <ul><li>30%
have never heard of databases </li></ul><ul><li>Starting place for an information search </li></ul><ul><ul><li>Search engine 84% </li></ul></ul><ul><ul><li>Email 6% </li></ul></ul><ul><ul><li>Library web site 1% </li></ul></ul><ul><li>93% are satisfied/very satisfied with their experience of using a search engine </li></ul><ul><li>…compared to 84% for librarian-assisted searches! </li></ul>

OCLC Perceptions Report (2005) <ul><li>Other
than search engines, how do you learn about electronic information sources? </li></ul>26% 37% Relatives College students All respondents 26% 39% Adverts 33% 8% Librarian 13% 9% Blogs 26% 22% Online chat 67% 61% Friends

“ Creating the new library
universe” <ul><li>National & State Libraries Australasia draft paper </li></ul><ul><ul><li>access is our primary driver </li></ul></ul><ul><ul><li>digital is mainstream </li></ul></ul><ul><ul><li>no job will be unchanged </li></ul></ul><ul><ul><li>new web technologies and community digital content are shaping user expectations and behaviour </li></ul></ul><ul><ul><li>some things we have always done, we will no longer do </li></ul></ul><ul><ul><li>experimentation and risk are necessary </li></ul></ul><ul><ul><li>people want services and spaces to be welcoming and easy to use, and they want to be independent </li></ul></ul>The Big Bang: Creating the new library universe

Library 2.0 <ul><li>“...a loosely defined
model for a modernized form of library service that reflects a transition within the library world in the way that services are delivered to users. This includes ... an increased flow of information from the user back to the library.” </li></ul>Wikipedia article for “ Library 2.0 ”

Library 2.0 <ul><li>Use of “2.0”
technologies (blogs, wikis, RSS feeds, social networking, etc) </li></ul><ul><li>Actively involving users in developments </li></ul><ul><li>Delivering services directly to users </li></ul><ul><li>Libraries without walls (“ The Third Place ”) </li></ul><ul><li>The “Read/Write Library” </li></ul><ul><li>Liberating your data & making it work harder </li></ul><ul><li>Libraries needing to be flexible to change </li></ul>

Library 2.0 is a state
of mind

Librarian 2.0?

Librarian 2.0!

Charlotte & Mecklenburg County Public
Library

Play and experimentation

It’s okay to play! <ul><li>“We
don’t stop playing because we grow old; we grow old because we stop playing.” </li></ul><ul><ul><li>attrib: George Bernard Shaw </li></ul></ul><ul><li>2007 Library & Information Show Workshop on Library 2.0 </li></ul><ul><ul><li>Q: I don’t get paid to play, I get paid to work </li></ul></ul><ul><ul><li>A: So, don’t call it “play”, call it “professional development” </li></ul></ul>

Admit it, haven’t you wanted
to do this in your library…

Huddersfield Public Library

Never judge a book by
it’s cover? <ul><li>“ I borrowed a book 3 years ago that had an orange cover… can I borrow it again?” </li></ul>

data visualisations

Keyword search visualisations

Delft Public Library

Delft Public Library

Delft Public Library

Seattle Public Library

Seattle Public Library

Glasgow Caledonian University

Glasgow Caledonian University

Sheffield Information Commons

Library 2.0 in action (n.b.
some are more “2.0” than others)

Topeka and Shawnee County

Westmont Public Library, Illinois

Westmont Public Library, Illinois

Westmont Public Library, Illinois

Ball State University, Indiana

Ball State University, Indiana

Ball State University, Indiana

Stevens County Rural Library, Washington

Flickr – 365 Library Days
Project

Biblioteksvar, Norway

University of Lincoln <ul><li>“ These
are to advertise that a key text is also available in electronic format. The markers show the front cover, as well as giving you a quick reminder of how to access books online.” </li></ul><ul><li>http://bit.ly/3qVRd </li></ul>

Thomas Ford Memorial Library, Illinois

Thomas Ford Memorial Library, Illinois

Dance your fines away… <ul><li>“Yesterday
I had the pleasure of meeting a teen librarian who keeps Dance Dance Revolution (DDR) set up all the time so she can invoke it as need be. For example, if a teen has overdue books, she will dance-off against the person, and if the teen wins, the librarian will waive the fines.” </li></ul>The Shifted Librarian: Gaming for Fines (Jan 2007)

Gwinnett County Public Library <ul><li>Rock
the Shelves 2005 </li></ul><ul><ul><li>www.flickr.com/photos/michaelcasey/sets/632151/ </li></ul></ul>

University of Worcester, UK

University of Huddersfield, UK

Hennepin County Library

Hennepin County Library

Glasgow University Library

Ann Arbor District Library

Ann Arbor District Library

Ann Arbor District Library

Cheshire Public Library, Connecticut

McCracken County Public Library, Kentucky

St. Joseph County Public Library,
Indiana

Libraries in Second Life

Thank you! http://slideshare.net/daveyp