Social Networking


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informal session for staff

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Social Networking

  1. 1. Social Networking … and some other stuff
  2. 2. Recognise any of these?
  3. 3. It’s nothing new… <ul><li>1966 – email </li></ul><ul><li>1979 – Usenet newsgroups </li></ul><ul><li>1988 – Internet Relay Chat </li></ul><ul><li>1996 – web message boards, ICQ </li></ul><ul><li>1997 – AOL instant messaging </li></ul><ul><li>2004 – Facebook launched at Havard </li></ul><ul><li>2006 – Facebook becomes global </li></ul><ul><li>2007 – Facebook valued at £5 billion </li></ul>
  4. 4. Some examples… <ul><li>Facebook </li></ul><ul><ul><li>http:// </li></ul></ul><ul><li>LibraryThing </li></ul><ul><ul><li>http:// </li></ul></ul><ul><li>Library 2.0 Group </li></ul><ul><ul><li> </li></ul></ul>
  5. 5. Unshelved (08/Feb/2007)
  6. 6. Social networking <ul><li>More than half (55%) of all of online American youths ages 12-17 use an online social networking sites </li></ul><ul><li>48% of teens visit social networking websites daily or more often </li></ul>Pew Reports: Social Networking Websites and Teens (Jan 2007)
  7. 7. Social networking – friends <ul><li>91% of all social networking teens say they use the sites to stay in touch with friends they see frequently </li></ul><ul><li>82% use the sites to stay in touch with friends they rarely see in person </li></ul>Pew Reports: Social Networking Websites and Teens (Jan 2007)
  8. 8. Social networking – privacy <ul><li>66% of teens who have created a profile say that their profile is not visible by all internet users </li></ul>Pew Reports: Social Networking Websites and Teens (Jan 2007)
  9. 9. Social networking (UK) <ul><li>“More than 90%* of UK teenagers have used a social networking website and more than half use them because their friends do.” </li></ul><ul><li>(*93%) </li></ul>The Guardian: Most teens are MySpacers (May 2007)
  10. 10. Social networking (UK) <ul><li>“…one-third of teenagers have at least four social networking profiles on sites such as MySpace, Facebook and Bebo.” </li></ul>The Guardian: Most teens are MySpacers (May 2007)
  11. 11. Social networking (UK) <ul><li>“ MySpace has cracked the 10 million user mark in the UK, meaning more people have put a profile up than drink bitter, according to the social networking website.” </li></ul>The Guardian: MySpace UK breaks 10m barrier (Jul 2007)
  12. 12. Social networking (UK) <ul><li>“One in four UK adults do it 23 times a month. And Britons do it more often than anyone else in world, except for Canadians. The obsession is with social networking … and has been adopted by a growing army of older surfers determined to link up with old acquaintances.” </li></ul>The Guardian: Online, in touch, up to speed (Dec 2007)
  13. 13. Social networking <ul><li>“Last night, the Wall Street Journal reported that Microsoft has discussed taking a 5% stake in Facebook for between $300m-$500m (£150m-£250m). The deal would value Facebook at up to $10bn (£5bn).” </li></ul>The Guardian: Facebook powers past MySpace (Sep 2007)
  14. 14. Social networking <ul><li>“ In one of the largest deals of the web 2.0 era, the Walt Disney Company last week agreed to pay as much as $700m (£345m) to buy Club Penguin, a &quot;virtual world&quot; for children between the ages of six and 14. The site attracts nearly 5 million visitors a month and 700,000 kids have become paying members [£28 per year = £19.6m].” </li></ul>The Guardian: The kids are online (Aug 2007)
  15. 15. University of Huddersfield <ul><li>Most accessed external web sites from on-campus: </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>BBC </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul>(June 2007)
  16. 16. Social networking <ul><li>“ Social networking technologies speak to all that is fresh and innovative in research, teaching and learning, and outreach. The younger generation's perspective on the internet generally and on social networking technologies in particular thus might just be the thing, seasoned with a little dash of the previous generation's wisdom and guidance, that higher education needs now.” </li></ul>Tracy Mitrano, Director of IT Policy at Cornell University (2006)
  17. 17. Social networking <ul><li>“It may be unrealistic to think that large numbers of undergraduate students would want to count librarians among their Facebook friends.” </li></ul>Marshall Breeding (Sep 2007), “Librarians Face Online Social Networks”, Computers in Libraries, Vol.27, Issue 8
  18. 18. Social networking (UK) <ul><li>“…at Durham University the IT services department has taken action to reduce the amount of bandwidth swallowed by social networking. Our correspondent reports that action to deprioritise Facebook between 8.30am and 5.30pm &quot;has lead to a rather remarkable drop off in the number of students in any of the university libraries&quot;.” </li></ul>The Register (May 2007)
  19. 19. Social networking (UK) <ul><li>“HSBC is to abandon plans to scrap interest-free overdrafts for students leaving university this summer. Thousands of students on Facebook had threatened to boycott the bank. The National Union of Students said this made all the difference to the protest.” </li></ul>BBC: Bank's U-turn on student charges (Aug 2007)
  20. 20. Social networking (UK) <ul><li>“ Keele University has ordered its students to watch their mouths on Facebook, and asked them not to express dissatisfaction with the institution … The administration was provoked by a Facebook group called &quot;James Knowles is a Tw*t&quot;. Professor James Knowles is an English literature academic at the Staffordshire university.” </li></ul>The Register (May 2007)
  21. 21. Social networking (UK) <ul><li>“ Students at Oxford University are being warned that university authorities are using the Facebook website to gain evidence about unruly post-exam pranks. The student union has urged students to tighten their security settings on the social networking website, to stop dons viewing their details.” </li></ul>BBC: Unruly students' Facebook search (July 2007)
  22. 22. Social networking (UK) <ul><li>“ A university student has been telling how a social networking website was used to set up a group which aimed to target him with bullying and hate. Graham … who also works as a library assistant at the University of Kent, said the Facebook group had existed for weeks before he knew of it.” </li></ul>BBC: 'Fat library man' bullied online (Jul 2007)
  23. 23. Social networking (UK) <ul><li>“ Unions say that disputes over the sites are growing at a phenomenal rate and have demanded clearer guidelines for their use. Studies have shown that up to £130m a day in productivity is lost because of the sites, with Facebook's British members spending an average of 143 minutes a month logged in.” </li></ul>The Guardian: Bosses crack down on internet socialising (Nov 2007)
  24. 24. … and now some other stuff
  25. 25. Ball State University
  26. 26. Ball State University
  27. 27. Ball State University
  28. 28. Dance your fines away… <ul><li>“Yesterday I had the pleasure of meeting a teen librarian who keeps Dance Dance Revolution (DDR) set up all the time so she can invoke it as need be. For example, if a teen has overdue books, she will dance-off against the person, and if the teen wins, the librarian will waive the fines.” </li></ul>The Shifted Librarian: Gaming for Fines (Jan 2007)
  29. 29. Gwinnett County Public Library <ul><li>Rock the Shelves 2005 </li></ul><ul><ul><li> </li></ul></ul>
  30. 30. La Crosse Public Library, Wisconsin
  31. 31. Topeka & Shawnee County Public
  32. 32. Westmont Public Library, Illinois
  33. 33. Westmont Public Library, Illinois
  34. 34. Westmont Public Library, Illinois
  35. 35. Flickr – 365 Library Days Project
  36. 36. Charlotte & Mecklenburg County Public Library
  37. 37. Charlotte & Mecklenburg County Public Library
  38. 38. Glasgow University Library
  39. 39. Thomas Ford Memorial Library, Illinois
  40. 40. Thomas Ford Memorial Library, Illinois
  41. 41. McCracken County Public Library, Kentucky
  42. 42. St. Joseph County Public Library, Indiana
  43. 43. Biblioteksvar, Norway
  44. 44. Libraries in Second Life
  45. 45. Libraries in Second Life