Video Marketing for Real Estate & Mortgage

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My presentation for BarCamp Indiana in South Bend, However it applies for many small and medium sized businesses local internet marketing,

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Video Marketing for Real Estate & Mortgage

  1. 1. Dave Woodson<br />Local Internet Marketing<br />
  2. 2. Some Stats:<br /><ul><li>over 2 billions views a day</li></ul>-nearly double that of prime of all 3 major networks<br /><ul><li>average person 15 minutes a day </li></ul>-by 2013 video will consumer 90% of all IP traffic<br /> & 64% of mobile<br />-you have a 50x greater chance of ranking on page 1 on Google by using video <br />
  3. 3. Some Stats:<br />73%<br />of all homeowners are more likely to list their home with an agent that uses video<br />
  4. 4. Some Stats:<br />Less than <br />1%<br />of all agents use video<br />
  5. 5. Why don’t more agents use Video:<br /> overwhelmed by technology<br /> don’t know where to start<br /> camera shy<br /> afraid of editing<br /> amateurish<br /> don’t understant SEO<br />
  6. 6. Equipment:<br />
  7. 7. Some great ways to use video:<br />
  8. 8. Some great ways to use video: <br />1. Share information about your local market<br />
  9. 9. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />
  10. 10. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />
  11. 11. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & A<br />
  12. 12. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & A<br /> Special Bonus - Do a FAQ<br />- Do a “questions they should ask”<br />
  13. 13. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & A<br /> Special Bonus - Do a FAQ<br /> - Do a “questions they should ask”<br />5. Do a screencast<br />
  14. 14. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & A<br /> Special Bonus - Do a FAQ<br /> - Do a “questions they should ask”<br />Do a screencast<br />Neighborhood tour<br />
  15. 15. Some great ways to use video: <br />Share information about your local market<br />Share information about your community<br />Property Tour<br />Do a Q & A<br /> Special Bonus - Do a FAQ<br /> - Do a “questions they should ask”<br />Do a screencast<br />Neighborhood tour<br />Client testimonials<br />
  16. 16. Video Editing <br />
  17. 17. How to upload to <br />
  18. 18. How to upload to <br />
  19. 19. How to upload to <br />
  20. 20. How to upload to <br />
  21. 21. How to upload to <br />
  22. 22. How to upload to <br />
  23. 23. How to upload to <br />
  24. 24. How to upload to <br />
  25. 25. How to upload to <br />
  26. 26. How to upload to <br />
  27. 27. What to do after <br />
  28. 28. Implementation:<br /> Pick the best equipment you & budget<br /> Plan<br /> Keep video under 2 minutes<br /> don’t worry about editing - yet<br /> Publish it<br /> Share with your social network<br />
  29. 29. Youtube.com/DaveWoodson<br />Youtube.com/getUnoticed<br />DaveWoodson.com <br />getUnoticed.com<br />(219)872-8000<br />

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