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Tools for social media strategy

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presentation for small business social media marketing with a special attention to real estate and mortgage marketing

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Tools for social media strategy

  1. 1. Tools for Social Media Strategy<br />Dave Woodson<br />
  2. 2. Blogging<br />Self-hosted – most preferred<br />- SEO<br />- Free & Premium Themes<br />- Plug-ins<br />- IDX<br />
  3. 3. Blogging<br />Self-hosted – most preferred<br />- SEO<br />- Free & Premium Themes<br />- Plug-ins<br />- IDX<br /><ul><li>Searchable Profile
  4. 4. Agent to Agent Learning
  5. 5. Referral Tool
  6. 6. Great Real Estate Community </li></li></ul><li>Blogging<br />Self-hosted – most preferred<br />- SEO<br />- Free & Premium Themes<br />- Plug-ins<br />- IDX<br /><ul><li>Searchable Profile
  7. 7. Agent to Agent Learning
  8. 8. Referral Tool
  9. 9. Great Real Estate Community
  10. 10. 100% Free
  11. 11. Great WordPressMult-user platform
  12. 12. An up & coming Real Estate Community
  13. 13. SEO</li></li></ul><li>Plug-ins<br />
  14. 14. Facebook Profile Page<br /><ul><li>Over 600 Million users
  15. 15. Over 50% are active on a daily basis
  16. 16. 96% of “Millennials” use
  17. 17. 48% of 18 to 34 year olds use
  18. 18. fastest growing segment – Women 50 and older
  19. 19. over 35 Crowd = 30% or more of Facebook</li></ul>Of the 206.2 Millions Internet users – 71% Plus use Facebook<br />
  20. 20. Facebook Business Page<br /><ul><li>Nearly 2 million “fan” pages
  21. 21. fans interact with those businesses that interact
  22. 22. there is a 20% higher interaction for those that post outside of regular business hours
  23. 23. best content: Pics, Video and Questions</li></li></ul><li><ul><li>Over 100 million users
  24. 24. every Fortune 500 and nearly every Fortune 1000
  25. 25. 40% of users make $100K plus a year
  26. 26. great content provider
  27. 27. awesome tool to show of your expertise</li></ul> Answers & Groups<br />
  28. 28. <ul><li>Over 175 Million Users PLUS
  29. 29. a growing community in #Michiana, #SWMI & #NWIndiana</li></li></ul><li><ul><li>Over 175 Million Users PLUS
  30. 30. a growing community in #Michiana, #SWMI & #NWIndiana</li></ul>TOOLS – I use<br />C:UsersDaveDownloadshoot.png<br />
  31. 31. Photo Sharing <br />
  32. 32. Video <br />
  33. 33. Video Editing<br />
  34. 34. Tools I love & use almost every day <br />
  35. 35.
  36. 36. Going Mobile<br />

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