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The practice had an enewsletter platform that was extremely limiting, not provisioning for much in the way of automation, and the design was very poor in terms of templates and layout. I was able however, to build out a template that could be used towards branding the practice - the header and footer contained the site links to our social sites and review sites, as well as general contact information.
The newsletters were the primary driver for improving Facebook following and engagement, Google Reviews, press releases/public relations, compliance, and informing clients of seasonal or promotional campaigns that their pets may benefit from. The database had over 5000 addresses in it, and nothing else allow me to communicate with that many people all at the same time. More importantly, was that this practice was located in an area considered a seasonal travel destination, where people from other countries would come and live for months at a time. There was a tremendous problem in how or even what was communicated to clients by staff.
Considering the initial state of the website as well as traffic to the site, and the fact that no one had ever used the e-newsletter program prior to my deployment, I am happy to say that I was able to leverage both technologies and use them to communicate more effectively and consistently with clients across a wide spectrum of distances, etc,...