Social Shopping 3 0

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The presentation outlines key aspects of how Social Shopping has evolved to the fast-growing (but inconsistent) phenomenon we know today. The presentation also includes my recommendations for leveraging the past to truly capitalize on the revenue and engagement opportunities inherent in "Social Shopping 3.0".

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Social Shopping 3 0

  1. 1. Social Shopping 3.0<br />Beyond the Like Button<br />
  2. 2. 51% considered information shared on their networks when making a purchase decision--eMarketer<br />The average consumer mentions specific brands over 90 times per week<br />-Keller Fay, WOMMA<br />81% received advice from friends related to a product purchase through a social site <br />--Click Z<br />THE BANDWAGON HAS OFFICIALLY ARRIVED<br />By 2014, 53% of total retail sales will be affected by the Web<br />--Forrester<br />74% who received such advice found it to be influential in their decision --Click Z<br />
  3. 3. Loss of Brand Control Negative Comments Greater Competition<br />SOCIAL SHOPPING CAN POSE THREATS…<br />
  4. 4. Customer Insight Acquisition Engagement Trend Spotting<br />…BUT ALSO REPRESENT GREAT OPORTUNITY<br />
  5. 5. Jeff Bezos<br />Mark Zuckerberg<br />Mark Pincus<br />SEVERAL “INFLUENTIAL” INVESTORS AGREE<br />
  6. 6. Social Shopping 1.0<br />THE CROWD HAS SPOKEN<br />
  7. 7. HUGE SOCIAL NETWORKS CHANGE ONLINE BEHAVIOR<br />
  8. 8. USER REVIEWS TAKE HOLD<br />
  9. 9. DEEP DAILY DISCOUNTS GO VIRAL<br />
  10. 10. THE “LIKE BUTTON” BECOMES UBIQUITOUS<br />
  11. 11. Over 350,000sites have already installed Facebook like button.<br />ABC News traffic from Facebook rose 250% after Like button.<br />86% of United States online retailers have Facebook fan pages.<br />41% of people ‘like’ pages to show friends brands they support.<br />Facebook users spend over 700 Billion minutes per month there.<br />30 Billion pieces of content are shared on Facebook per month.<br />The average Facebook fan is worth $136.38 to a brand annually.<br />The top 10 brands on Facebook added 115 Million fans in 2010.<br />Facebook added 7.9 new accounts every second in 2010.<br />P&G: 1,000 transactions/hour on the Pampers’ Facebook page.<br />Facebook shoppers have 7%-10% larger shopping carts.<br />THE FACEBOOK EFFECT<br />
  12. 12. Over 350,000sites have already installed Facebook like button.<br />ABC News traffic from Facebook rose 250% after Like button.<br />86% of United States online retailers have Facebook fan pages.<br />41% of people ‘like’ pages to show friends brands they support.<br />Facebook users spend over 700 Billion minutes per month there.<br />30 Billion pieces of content are shared on Facebook per month.<br />The average Facebook fan is worth $136.38 to a brand annually.<br />The top 10 brands on Facebook added 115 Million fans in 2010.<br />Facebook added 7.9 new accounts every second in 2010.<br />P&G: 1,000 transactions/hour on the Pampers’ Facebook page.<br />Facebook shoppers have 7%-10% larger shopping carts.<br />Source: comScore 06/2010<br />THE FACEBOOK EFFECT<br />Source: comScore 06/2010<br />Heavy users spend<br />2.5x more<br />than non users<br />
  13. 13. 23,000%<br />53%<br />Monty Python DVD sales growth after launching YouTube Click to Buy<br />Tweeters recommend companies and/or products<br />IT ISN’T ALL ABOUT FACEBOOK<br />Source: comScore 06/2010<br />18,000<br />$3.24B<br />Foursquare users checked in at Target stores on Black Friday<br />Spent on virtual merchandise in Second Life in 2010<br />
  14. 14. Social Shopping 2.0<br />USER-GENERATED CONTENT TAKES CENTER STAGE<br />
  15. 15. YOUTUBE EXPLODES<br />
  16. 16. BLOGGERS BECOME “JOURNALISTS”<br />
  17. 17. YELP: CROWDSOURCING GOES MAINSTREAM<br />
  18. 18. LOCATION AS USER GENERATED CONTENT<br />
  19. 19. $<br />$<br />$<br />$<br />$<br />Social Shopping 3.0<br />LEVERAGING THE CROWD TO DRIVE REVENUE<br />
  20. 20. PUT THE CROWD TO WORK FOR YOU<br />
  21. 21. What can I say? I love to rock. My music taste is eclectic, but mainly rock. I want my store to reflect that. I love everything from Slipknot to Joni Mitchell. <br />
  22. 22.
  23. 23. -6 million unique visitors a month <br />-400,000 likes added daily <br />-30,000 new sets are created daily<br />
  24. 24. MAKE IT EASY FOR FRIENDS TO SHOP TOGETHER<br />
  25. 25.
  26. 26.
  27. 27. CREATE YOUR OWNPOWER INFLUENCERS<br />
  28. 28.
  29. 29. Blippy users have now shared 2.6 million purchases totaling more than $65 million in sales<br />
  30. 30.
  31. 31. LEVERAGE LOCATION SHARING<br />
  32. 32.
  33. 33.
  34. 34. Whenever a player is near an H&M location, virtual goods from the new Blues collection will appear in the game <br />
  35. 35. Players can review the product details of the items, and if they check in an item, they earn game bonus points.<br />
  36. 36. Players also receive discounts and promotions for real goods available in nearby stores, and points for scanning in-store product bar codes. <br />
  37. 37. -10.6M Branded Impressions<br />-700,000 Online Check-ins<br />-350,000 In-store Check-ins<br />
  38. 38. BRING YOUR PRODUCTS TO SOCIAL SITES<br />
  39. 39.
  40. 40.
  41. 41. 31,913 Fans Added Every Month<br />1,000 TransactionsEvery Day<br />
  42. 42. NURTURE THE CHANNEL AS A DESTINATION<br />
  43. 43.
  44. 44. BRING SOCIAL GRAPHS TO YOUR PRODUCTS<br />
  45. 45.
  46. 46. Quick Tips<br />GETTING STARTED<br />
  47. 47. 1. Assign an owner (with executive sponsorship)<br />2. Understand your customers’ (current or targeted) affinity for/adoption of technology, social networks, etc.<br />3. Measure your organization’s tolerance for trial (and error)<br />4. Evaluate your commerce platform and your ability to extend and adopt to new devices, platforms, networks<br />5. Stay true to – and complement – your core brand values<br />
  48. 48. All-Channel Commerce<br />Call Center<br />ClientelingStore Portal<br />Store KioskDigital Signage<br />m-Commerce Pocket Kiosk<br />Social ShoppingTweet Desk<br />Brand_A.comBrand_B.comB2B.com<br />Payment Processing<br />Tax <br />Address Validation<br />Fraud Check<br />WMS<br />Merchandising<br />Customer<br />Catalog & Content<br />Pricing & Promotions<br />Orders<br />Inventory<br />Gift Registry<br />IntegratedSystems/Services<br />Partners andAffiliates<br />Blue Martini Commerce Platform<br />Blue Martini Order Processor<br />·<br />·<br /> CONNECTED<br />EVERYWHERE<br />ADAPTIVE<br />Warehouses<br />Suppliers & 3PL<br />Stores<br />
  49. 49. David.Bruno@RedPrairie.com<br />THANK YOU!<br />

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