Product management as a discipline is undergoing a transition towards data-driven decision making. As the cost of testing product feature ideas falls, the role of a product manager becomes one based on testing many feature ideas, and rolling out proven features. In this presentation we touch on some of the trends behind this paradigm shift, and consider some tools the product manager can use.
20. Interaction Model Backlog Validation Execution
To Do Doing Observation Validated? Doing Deployed
For <target group>
Who <has a specific need> Idea
#1.1
The <product name>
Is A <product category>
That <key benefit>
Idea
Unlike <primary competitors> #1.2
Our Product <additional
advantages>
Idea
Idea #1.3
Idea
#1.5
Pathway #1.4
#1
Idea Idea
#1.6 #2.1
Idea
Pathway #2.4
Idea Idea
#2 #2.3 #2.2
Level of Detail / Close to done
•Visualize your User Interaction Model •Always revisit validation tests for size •The execution board is equivalent to
and adjust it as you learn the team’s task board, but at the Idea
•Come up with ideas for each pathway Card level
•Prioritize experimental testing
•Spend time on measurement
infrastructure (a test without ability to
measure = an unvalidated feature)