What is Infogroup Interactive Append PluS™? Infogroup Interactive Append PluS™ will allow you to connect with your customer base via email by helping you find their most current deliverable email address. To protect the privacy of your customers, the Infogroup Interactive Append PluS™ service utilizes a 100% opt-in database. How can it help you? Companies that use their existing customer list for eMail campaigns achieve response rates as much as 5 times higher than any prospect list available. Your existing customer base is not only your most important asset, but also your most responsive list. By appending email addresses to your current customer database, you can deliver electronic messages to your customers, which will result in a higher overall response rate for your Retention Marketing programs. Infogroup Interactive Append PluS™
There are many reasons you should communicate with your customers via eMail. <ul><li>Establishing online, as well as offline, relationships with your customers will result in a higher return on your marketing investment. </li></ul><ul><li>You will dramatically increase traffic to your web site. </li></ul><ul><li>You can take advantage of multi-channel marketing strategies, which will result in higher campaign response rates over traditional postal mailings or telemarketing efforts alone. </li></ul><ul><li>Not only will multi-channel marketing yield a higher response rate, but you will be able to see the results from the online broadcast almost immediately. </li></ul>Why Email Append?
A permission-email is sent each appended customer. This email will introduce email communication to them, and will give them an opportunity decline from receiving you online offers. Infogroup Interactive Append PluS™ Process Your customer database is sent to Infogroup Interactive for processing. Your file is matched against our 100% opt-in Append PluS™ database. When a match match is located, we add the email address to your file. After completion of our entire process, the enhanced file is sent back to you. You are now ready to dramatically improve your online efforts.
<ul><li>Have you been collecting the email addresses of your website visitors and special offer subscribers, but have very limited information about them? </li></ul><ul><li>Infogroup Interactive is able to take your existing email database and append a vast amount of information to it, such as; name, full mailing address, age, income, presence of children and much more. </li></ul>Reverse Email Append Reverse Email Append
In addition, demographic & lifestyle selects can be appended to your Online Database to enable you to deliver the right message to your subscribers. These include: Your Email database is sent for Reverse eMail Appending. <ul><li>Age </li></ul><ul><li>Income </li></ul><ul><li>Gender </li></ul><ul><li>Lifestyle Interest </li></ul><ul><li>Type of Residence </li></ul><ul><li>Presence of Children </li></ul>Your file is matched against the Infogroup Interactive Append PluS™ database. When a match is determined, the individual’s name and postal address is attached to your file. At the completion of the Reverse eMail Appending Process, the enhanced file is sent back to the client. Reverse Email Append Process ? ?
<ul><li>Just as people move their residence, they also change their email address. As this happens, you lose the ability to connect with your customers online. </li></ul><ul><li>Infogroup Interactive is able to take your outdated email addresses (or “bounces”) and attempt to give you an updated email address for that customer. </li></ul>Email Update Email Change of Address
A ‘welcome back’ email is sent each updated customer. This email will let them know that you would like to once again communicate with them via email, and will give them an opportunity decline from receiving your online offers. Your file is matched against our 100% opt-in Append PluS™ database. If we are able to located an alternate email address for that customer, we will add the new email address to your file. Email Change of Address Process After completion of the process, the updated file is sent back to the client Just like NCOA allows you stay in touch with your customers via postal mail, ECOA helps you stay in touch via email. Your undeliverable email address file is sent to Infogroup Interactive for processing.
Competitive Advantages <ul><li>Great Reputation </li></ul><ul><li>For almost 40 years, Infogroup has built a reputation as being able to provide “big company services” with “boutique company” attention. As part of InfoUSA, we have access to all of our services to help you meet your marketing needs. </li></ul><ul><li>Permission-Based Email Database </li></ul><ul><li>Unlike many other providers, all of our records are complete with time/date and source information. With today's current legislation, clients can't afford to use a provider who doesn't have this information. Our competition only has time/date information on 20-30% of their file. </li></ul><ul><li>Unique Multi-Vendor Process </li></ul><ul><li>We have established long-term relationships with most of the other major email append providers in the industry. You are able to leverage our expertise by using our unique multi-vendor process. This will not only result in more matched records, but will consolidate the contract and invoicing…making it simpler for you. </li></ul>
Competitive Advantages <ul><li>We can add other demographic selects </li></ul><ul><li>We have a large consumer database complete with many data enhancement variables. You can get up to 3 demographic selects appended to the matched records at no charge. </li></ul><ul><li>Data hygiene services available </li></ul><ul><li>Does your customer database need to be updated with new postal addresses? Since we do our processing in-house, we can update your file before doing the Email Append. This will not only help you locate customers who have moved, but will also improve your Email Append match rate. </li></ul><ul><li>We can AMPlify your file </li></ul><ul><li>Append, Model, Prospect . Using one of the industries largest consumer & business information databases, Infogroup Interactive will profile your online customers. We will then use this profile to identify look-alike prospects within our permission-based email list management properties. We provide you with a copy of the profile developed and we will tell you how many unique individuals we have that look just like your best online customers. </li></ul>
Email is an extremely important and effective means of communications and is used by millions of Americans on a daily basis for personal and commercial purposes. With the passage of the new CAN-SPAM Law on December 16 th , 2003, it is very important that you utilize a service provider that fully understands how this law effects you. Infogroup Interactive as the leading provider of online marketing solutions, is in compliance with this new law. We have put together a document that outlines the Best Practices that we follow when executing an email append. Please contact me today for a copy of the helpful document. CAN-SPAM Compliance
For more information, please contact: Director, Interactive Sales 954 389 7900 [email_address]