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The Future of Books (AWE2017)

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The first virtual reality was books. The first tablets were clay, which were also the first books. Then we had papyrus scrolls, which gave way to the codex, which we commonly think as a book. This format had not changed for 1500 years, until now. Meet the Animated Book... also called an AR book or augmented book. Hovering an app over the illustrations brings them to life with animations, videos, and virtual reality experiences. There are more than a dozen startups and several established companies including Penguin, TinyMe, and Carleton Books in the space.

Published in: Technology

The Future of Books (AWE2017)

  1. 1. The Future of Books June2,2017AWE2017
  2. 2. 2 The First Virtual Reality was BOOKS Creativity Factual records Artistic Expression Storytelling KnowledgeImagination LiteracyLearning 2
  3. 3. 3 A New Chapter in American Literacy 2009 30 35 40 45 50 55 60 1980 1985 1992 2002 2007 2008 Percentage of Adults Who Read Literature: 1982 - 2008 National Endowment of the Arts: Reading On The Rise (2009) Only considers novels, short stories, poems, plays not required for work or school 3
  4. 4. 4 4 NEA: America in Literacy Recession 2016 Survey of Public Participation in the Arts and Annual Arts Basic Survey, National Endowment for the Arts 42 44 46 48 50 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Percentage of U.S. Adults Who Read Literature: 2002 - 2014
  5. 5. 5 Begin To Read's Literacy Statistics ‘’Liber’’ In Latin means both “Book” and “Free” 30% 70% U.S. Inmates & Basic Reading Level “The link between academic failure and delinquency, violence, and crime is welded to reading failure” ~ Department of Justice 5 At or Above Below
  6. 6. 6 15 0 10 20 30 40 50 Hispanic African American European America Percent in U.S. Reading Below Basic Level (2015) 8th Grade 4th Grade 6 Begin To Read’s Literacy Statistics 2/3 of Below Basic Readers in 4th Grade end up in Jail or on Welfare
  7. 7. 7 75% Of U.S. Parents Want Their Kids To Read More 7 BUT KIDS ARE READING LESS…. Scholastic Study: The State of Kids and Reading (United States) 20% 25% 30% 35% 40% 45% 2010 2012 2014 Frequent Readers Moderate Readers Infrequent Readers
  8. 8. 8 8 And More Kids are using Mobile Devices 5-7 Days a Week 75% Of U.S. Parents Want Their Kids To Read More 60% 42% 18% 33% Scholastic Study: The State of Kids and Reading (United States) 0% 10% 20% 30% 40% 2010 2012 2014
  9. 9. 9 Can We Make Learning Fun Again ? What if the Next Evolution of books made people Want to Read and Learning Enjoyable… Moved bearing Stars lights their moving life also. After is brought grass. 9
  10. 10. 10 We’d Need Account for the New Reality Thad Mcllroy, The Future of Publishing “People are becoming more attuned to audio and video stimuli than they are to the written word. The written word is becoming quite flat for many people...” 10 x
  11. 11. 11 Digital Has Advantages Over Print Feature Print Media Digital Media Nature of media Nature of communication Content Interactivity Information Enjoyment Opacity of content 11 Multi-media & Cross-media Dynamic Open & Contextual Low degree Active High degree Bi-directional & Circular Mono-media Unidirectional & Linear Static Poor or none Closed & Uncontextual Passive High degree
  12. 12. 12 12 The Print Book is far from Dead Print Ebooks Audio People like print books • Holding • Highlighting/Notes • Decoration • Screen time alternative • Easy on the eyes • Physical bookstores • Libraries • Gifts • Reselling 0 200 400 600 800 US Trade Book Units (M) By Format (2016) Traditionally Published Amazon-Impint Published Indie Self-Published
  13. 13. 13 The Next Evolution of Books Must Connect the Physical and Digital World Clay Tablets 3000 BC Mesopotamia Scroll 2400 BC Egypt Codex 100 Egypt eBook 1971 U.S. Paperback 1930 U.S. 13 Augmented Reality 2017 Everywhere
  14. 14. Engaging content Maintain contextual relevance Both cloud & device pattern recognition Adding new or additional content Leverage the unique aspects of books Augmented Reality & Books: A Killer App 14
  15. 15. Experience Learning Profitability Sales/New Revenues Loyalty Marketing Effectiveness Learn Spatial Tasks Comprehension/Expressive vocabulary Long term memory recall Multi-media Immersive/Interactive Motivation to Read The Benefits of AR Books 15 Health & Development Eye Strain/Sleep Dyslexia/Autism Environmental
  16. 16. What is POSSIBLE ??? “The book will become an ever-evolving guided and curated pathway through the contextually relevant universe of written word, multimedia, interactions, and experiences. Linking the content of books and other media will create a Synaptic Web that constitutes an evolving collective intelligence.” ~ Dave Room, ZBook 16
  17. 17. 17 17 Many Types of Books will be Augmented
  18. 18. 18 18 Where Books Are Headed • Mixed Reality • Notes • Read along • Advertising • Social Early Adopters • Kid’s Books • Nonfiction • Catalogs • Corporations AR Books need a Moniker • Written Word • Audio • Bookshelf Apps • Virtual Reality
  19. 19. 19 Players in the AR Book Space Non-Fiction Fictional 19
  20. 20. THE END David Room ZBook, CEO Booth S30 510.373.3244 dave@pachaspajamas.com

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