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A Story of Loyalty
The Christmas Turkey
By
Andrzej Marczewski
@daverage
Graham Turner
Why?
Convenience
Price
Quality
Value
Service
Convenience?
Value
My House
Turner’s
4km
Butcher
0.5km
Turner’s
4km
Co-op
0.5km
Tesco
3km
Turner’s
4km
0
1
2
3
4
5
6
7
8
9
10
Co-op Tesco Turners
Convenience
Convenience
Price?
Value
0
1
2
3
4
5
6
7
8
9
10
Co-op Tesco Turners
Convenience
Price
Price
Quality?
Value
0
1
2
3
4
5
6
7
8
9
10
Co-op Tesco Turners
Convenience
Price
Quality
Quality
Service?
0
1
2
3
4
5
6
7
8
9
10
Co-op Tesco Turners
Convenience
Price
Quality
Service
Service
Graham Turner
0
1
2
3
4
5
6
7
8
9
10
Co-op Tesco Turners
Convenience
Price
Quality
Service
Service
0
1
2
3
4
5
6
7
8
9
10
Co-op Tesco Turners
Convenience
Price
Quality
Service
Service
0
1
2
3
4
5
6
7
8
9
10
Co-op Tesco Turners
Convenience
Price
Quality
Service
Service
+2
28 29 28
0
5
10
15
20
25
30
35
40
Co-op Tesco Turners
Overall
28 29 28
0
5
10
15
20
25
30
35
40
Co-op Tesco Turners
Overall
TRUST!
33
29
38
0
5
10
15
20
25
30
35
40
Co-op Tesco Turners
Overall – Including Trust
Tesco appeal win for New Haw
store branded as 'outrageous'
33
-10
38
-10
-5
0
5
10
15
20
25
30
35
40
Co-op Tesco Turners
Overall – Including Trust
33 34
38
0
5
10
15
20
25
30
35
40
Co-op Asda Turners
Overall –With Asda
33 34
38
0
5
10
15
20
25
30
35
40
Co-op Asda Turners
Overall
Graham Turner
Why?
Andrzej
Me!
Loyalty
£$€
£$€
£$€
£$€
Service
Service
Service
True loyalty is
like true love.
It’s irrational,
hard to find & needs
constant effort
Thank
You!
Gamified.uk
@daverage
A Story of Loyalty - The Christmas Turkey
A Story of Loyalty - The Christmas Turkey
A Story of Loyalty - The Christmas Turkey
A Story of Loyalty - The Christmas Turkey
A Story of Loyalty - The Christmas Turkey
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A Story of Loyalty - The Christmas Turkey

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My talk from GWC15 A story about my butcher, Graham Turner, and why I am loyal to him and his shop. A clue... Gamification has nothing to do with it!

Published in: Business

A Story of Loyalty - The Christmas Turkey

  1. 1. A Story of Loyalty The Christmas Turkey By Andrzej Marczewski @daverage
  2. 2. Graham Turner
  3. 3. Why?
  4. 4. Convenience Price Quality Value Service
  5. 5. Convenience? Value
  6. 6. My House Turner’s 4km
  7. 7. Butcher 0.5km Turner’s 4km
  8. 8. Co-op 0.5km Tesco 3km Turner’s 4km
  9. 9. 0 1 2 3 4 5 6 7 8 9 10 Co-op Tesco Turners Convenience Convenience
  10. 10. Price? Value
  11. 11. 0 1 2 3 4 5 6 7 8 9 10 Co-op Tesco Turners Convenience Price Price
  12. 12. Quality? Value
  13. 13. 0 1 2 3 4 5 6 7 8 9 10 Co-op Tesco Turners Convenience Price Quality Quality
  14. 14. Service?
  15. 15. 0 1 2 3 4 5 6 7 8 9 10 Co-op Tesco Turners Convenience Price Quality Service Service
  16. 16. Graham Turner
  17. 17. 0 1 2 3 4 5 6 7 8 9 10 Co-op Tesco Turners Convenience Price Quality Service Service
  18. 18. 0 1 2 3 4 5 6 7 8 9 10 Co-op Tesco Turners Convenience Price Quality Service Service
  19. 19. 0 1 2 3 4 5 6 7 8 9 10 Co-op Tesco Turners Convenience Price Quality Service Service +2
  20. 20. 28 29 28 0 5 10 15 20 25 30 35 40 Co-op Tesco Turners Overall
  21. 21. 28 29 28 0 5 10 15 20 25 30 35 40 Co-op Tesco Turners Overall TRUST!
  22. 22. 33 29 38 0 5 10 15 20 25 30 35 40 Co-op Tesco Turners Overall – Including Trust
  23. 23. Tesco appeal win for New Haw store branded as 'outrageous'
  24. 24. 33 -10 38 -10 -5 0 5 10 15 20 25 30 35 40 Co-op Tesco Turners Overall – Including Trust
  25. 25. 33 34 38 0 5 10 15 20 25 30 35 40 Co-op Asda Turners Overall –With Asda
  26. 26. 33 34 38 0 5 10 15 20 25 30 35 40 Co-op Asda Turners Overall
  27. 27. Graham Turner Why?
  28. 28. Andrzej Me!
  29. 29. Loyalty
  30. 30. £$€
  31. 31. £$€
  32. 32. £$€
  33. 33. £$€
  34. 34. Service
  35. 35. Service
  36. 36. Service
  37. 37. True loyalty is like true love. It’s irrational, hard to find & needs constant effort
  38. 38. Thank You! Gamified.uk @daverage

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