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Customer/Competitor Intelligence in 60 seconds
Arming your sales people with practical, usable, timely and up to date information regarding your prospects, clients and competitors WILL:
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Improve your margins.
Reduce your costs and increase them for your competition.
Inform and improve defensive strategies.
Identify, winnable, profitable new market opportunities.
Reduce risks inherent in new product or market development. ,[object Object]
Position your product or service against what you KNOW to be high on their agenda.  Devise a commercial model which locks your customer IN and your competitor OUT.  Reduce the time to sale by talking directly to the decision makers about issues you KNOW they're facing.  Plan to win.
Knowing your competitor will enable you to:
[object Object]
Build confidence in your offering and doubt around your competitors.
Engage and motivate support and champions inside your customer base for you over the competition.

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Customer & Competitive Intelligence in 60 Secs